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Agile commercial teams capturing dynamic growth opportunities Manuel - - PowerPoint PPT Presentation
Agile commercial teams capturing dynamic growth opportunities Manuel - - PowerPoint PPT Presentation
2019 Analyst & Investor Day Commercial Operations Agile commercial teams capturing dynamic growth opportunities Manuel O. Mndez Senior Vice President, Head of Commercial Operations Sample to Insight Disclaimer Safe Harbor Statement: This
Sample to Insight
Disclaimer
Safe Harbor Statement: This presentation contains both historical and forward-looking statements. All statements other than statements of historical fact are, or may be deemed to be forward looking statements within the meaning of Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from our own expectations and projections. Some of the factors that could cause actual results to differ include, but are not limited, to the following: general industry conditions and competition; risks associated with managing growth and international operations (including the effects of currency fluctuations, regulatory processes and dependence on logistics), variability of
- perating results and allocations between customer classes, and the commercial development of markets
for our products to customers in academia, pharma, applied testing and molecular diagnostics; changing relationships with customers, suppliers and strategic partners; competition; rapid or unexpected changes in technologies; fluctuations in demand for QIAGEN's products (including factors such as general economic conditions, the level and timing of customers' funding, budgets and other factors); our ability to obtain regulatory approval of our products; technological advances of our competitors and related legal disputes; difficulties in successfully adapting QIAGEN's products to integrated solutions and producing such products; the ability of QIAGEN to identify and develop new products and to differentiate and protect our products from competitor products; market acceptance of QIAGEN's new products and the integration of acquired technologies and businesses. For further information, please refer to “Risk Factors” section of reports that QIAGEN has filed with, or furnished to, the U.S. Securities and Exchange Commission (SEC). We undertake no obligation, and do not intend, to update these forward-looking statements as a result of new information or future events or developments unless and to the extent required by law. Regulation G: QIAGEN reports adjusted results, as well as results on a constant exchange rate (CER) basis, and other non-U.S. GAAP figures (generally accepted accounting principles), to provide additional insight on performance. In this presentation, adjusted results include adjusted net sales, adjusted
- perating expenses, adjusted EBITDA, adjusted diluted EPS and free cash flow. Adjusted results are non-
GAAP financial measures QIAGEN believes should be considered in addition to reported results prepared in accordance with GAAP, but should not be considered as a substitute. QIAGEN believes certain items should be excluded from adjusted results when they are outside of its ongoing core operations, vary significantly from period to period, or affect the comparability of results with its competitors and its own prior periods. Please see the Appendix provided in this presentation “Reconciliation of Non-GAAP to GAAP Measures” for reconciliations of historical non-GAAP measures to comparable GAAP measures and the definitions of terms used in the presentation. QIAGEN does not reconcile forward-looking non-GAAP financial measures to the corresponding GAAP measures due to the high variability and difficulty in making accurate forecasts and projections that are impacted by future decisions and actions. Accordingly, reconciliations of these forward-looking non-GAAP financial measures to the corresponding GAAP measures are not available without unreasonable effort. However, the actual amounts of these excluded items will have a significant impact on QIAGEN’s GAAP results. 2
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Addressing changing market trends through agility and focus on key opportunities
Molecular testing used from acute to routine testing Reimbursement scrutiny Automation demands Dynamic growth in emerging markets Technically savvy customers want breakthroughs
Life Science customers
Budget pressures require efficient workflows Need solutions to better manage big data Supply chain efficiencies require digital transactions/info $
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Molecular Diagnostics customers
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Agile commercial teams capturing dynamic opportunities across the continuum of customers
QIAGEN direct QIAGEN commercial partners
A true global presence with ~2,000 commercial employees Leveraging world leader status in molecular testing solutions
Low High Agility Portfolio complexity
Leveraging agility and focus Addressing customer needs in $11 bn market opportunity
Scientific breakthroughs Better and safer drugs Secure and protect Better healthcare Molecular Diagnostics Applied Testing Pharma Academia
Aggregators
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Strategy: Deliver above-market growth through commercial agility and digital engagement
Get aligned with customers
Targeting growth through specialization and omni-channel strategies
Get focused on what matters
Using Artificial Intelligence and capture high-impact opportunities
Get it done
Increasing effectiveness of tactical execution
Get it right
Utilizing advanced digital tracking tools to optimize commercial efficiency
Partnering with customers to exceed their expectations with
- ur Sample to
Insight solutions
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Specialized go-to-market strategies per product portfolio and customer segment
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Cross-functional account teams
Customer Business Managers Customer Business Managers
Molecular Diagnostics customers Life Sciences customers Other segments
Clinical Genomics
CG
Foundation / Portfolio
QF
Immune Response
IR
Reproductive Health
RH
Infectious Diseases
IDx
Genomics
GEN
Human ID / Forensics
HID
OEM Pharma Partnering for Precision Medicine
Commercial partners Bioinformatics powering Sample to Insight portfolio
Bioinformatics Specialists
Customer solutions managers
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Case study: Investments fueling growth in emerging markets and key portfolios
“China for China” expansion strategy QuantiFERON U.S. growth initiatives 2017 2018 2019 2017 2018 2019
~15% CER growth ~25% CER growth ~20% CER growth outlook
“China for China” strategy launched in 2017 Localization of offerings and business structure while expanding local market presence QIAGEN sales team expansion with partner IQVIA and new DiaSorin partnership (expected in H2 2019) Leveraging CDC guidelines with increasing sales force focus on physicians
3% CER growth* 20% CER growth* >20% CER growth
- utlook*
*Excluding China HPV portfolio divestment 8
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Omni-channel customer engagement blends both traditional and digital touchpoints
Sales enablement tools Case studies QIAGEN webshop Mobile content Direct mail Inside sales Customer care Field service support Marketing automation Customer Solutions Managers and Customer Business Managers Commercial partners Sales concierge AIMS Artificial Intelligence Management System QIAstock QIAGEN website
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Using smart algorithms to improve close rates and commercial efficiency
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Artificial Intelligence Management System (AIMS)
Impact
- Greater coverage
- Increased share of wallet
- Reduced admin burden
- Customized solutions
- Improved close rates
Algorithms Sales representative
Internal and External Sources of Data Internal
- Website click rates / visitors
- Order patterns
- Share of wallet workflow gaps
External
- Publications
- Grant / funding
Improved execution (Growth rates) 5% from AIMS
Demand / Lead generation 2019
40% from AIMS
2023
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Global Sales Concierge organization
Established sales management steering Full coverage of admin activities 24/7 global coverage Self-driven territory management High administrative burden Create quotes, update price lists Support Lead follow-up Take over quote creation Handle main admin tasks
Sales concierge: Reduce administrative burden and drive field-force effectiveness
8-10 hours of admin duties per week 30% of admin burden transferred >50% of admin burden transferred
2018 2019 2023
QBS Wroclaw, Poland QBS Manila, Philippines
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Track record of improving sales force efficiency while increasing customer loyalty
~$600,000 ~$650,000 ~$650,000 ~$680,000 ~$850,000 2016 2017 2018 2019 target 2023 mid-term target
QIAGEN sales per Sales and Marketing FTE
Growing sales per Sales & Marketing FTE Continued growth of customer loyalty
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Increasing Net Promoter Score
to 54%
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Ensure focus for successful product launches through clear and simplified processes
2018 2019 2020
NeuMoDx EU QFT DiaSorin EU QIAstat-Dx EU QIAstat-Dx U.S. Digital PCR worldwide launch QFT DiaSorin U.S. NeuMoDx U.S. acquisition period QIAcube Connect worldwide launch
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Execute
Tracking systems Dedicated Project Management Office
Steer Monitor / Optimize
Cross- functional teams
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Case study: Partnerships built in key markets to accelerate growth
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QIAstat-Dx distribution agreements
United States
Partnering with major U.S. medical supplier Access to thousands of ≤200-bed hospitals
MDx labs
Small hospitals Physician offices Distributors QIAGEN
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QIAGEN 80% McKesson 20% Customer access Share of sales
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Real-time analytics to support decisions with more than 500,000 customer touch points
Leading to lagging indicators Digitally powered analytics to increase growth opportunities and improve risk management Drive performance via productivity tools
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Very positive feedback from our customers shows excitement and loyalty to our brand
“We can act quickly and in one hour we have a result.” (QIAstat-Dx)
- Dr. Celestin Alexis Agbessi
Emergency Room physician at Bichat-Claude Bernard Hospital Paris, France
“Using this workflow seems intuitive and fast-forward.” (Clincial Genomics)
- Prof. Peter Wild
Director of the Senckenberg Institute for Pathology, University Hospital Frankfurt, Germany
“This kit outperforms anything else on the market today. I highly recommend this product to anyone performing RNA sequencing.” (QIAseq FastSelect rRNA Removal Kit)
Brandon Mistretta
Research Assistant and Graduate Student University of Houston NextGen Sequencing Center
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Summary
- Greatly reduce admin with Sales Concierge and increase AI-generated prospects
- Global agile teams capturing opportunities across the customer continuum
- Sharpening focus on geographical expansion and capitalizing on new portfolio
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- Grow sales per FTE while increasing customer loyalty and NPS