Agenda Previous Minutes Financials (2016 Report, 2017 Budget, - - PowerPoint PPT Presentation

Agenda

Ø Previous Minutes Ø Financials (2016 Report, 2017 Budget, Endowment Report) Ø Fundraising Development Ø Strategic Plan Ø Programs/Leadership Connect

October 24, 2017 Board of Directors Meeting

SAVE THE DATE

GEORGIA YOUTH LEADERSHIP AWARDS Saturday, February 24, 2018 College Football Hall of Fame 10th Year Anniversary

Board Expectations

• Give or Get 1 Table Sponsorship

OR

• Give/Get a $1,000 level sponsorship or sell 5-10 individual

tickets

2017 – Board Contributions/Give or Get (86% participation = $46,875)

• 11 Sponsorships
• 19 Individual Tickets from 7 board members

2018 – 100% Participation at new expectation levels based on LY’s numbers = $3,875 in additional ind. tickets sales alone and/or = $6,000 - $15,000 additional in table sponsorships

GYLA Co-Chairs: Ed Roche & Scott Riggs

2018 GYLA Strategy

Sponsorship/Ticket Strategy

Sponsorship/Ticket Strategy

GOAL: $120,000

• Sponsorships (20 total) @ $86,000
• (1) at 10,000 level (Turner)
• (10) at 5,000 level
• (7) at 3,000 level
• (2) at 1,000 level
• Ticket Sales @ $10,000
• 100 tickets at full and discounted price
• Fundraising Items @ $24,000
• Wine Wall at $2,100
• Silent Auction at $17,000 + $5,000 for Crowdfunding

COMMITTED 2018 SPONSORS SO FAR….

• Turner @$10,000 – LEADING SPONSOR
• Mercedes-Benz @$5,000
• Goizueta Business School @$5,000
• KSU, Coles College of Business @$1,000

NOW’S THE TIME TO COMMIT TO A SPONSORSHIP!

PLEDGE TODAY OR EMAIL ED OR SCOTT – KNOW A PROSPECT? CONNECT US!

Proposed Program/Event Strategy

PROGRAM COMMITTEE – Corey Dortch, Yolanda Lewis, Kate Hewitt, Madison Bryant

Hired on Auction EventWorks with Magen McRoberts (Scope of work includes)

• Program & Event Consulting – help with new program outline,

theme, invitations, visual aid, run of show, hands-on help on event date, etc.

• Talent for Crowdfunding Campaign
• Mobile Bidding Software for Silent Auction

Thoughts or ideas on program flow?

Want to join the program committee? Email Kate or Madison

• 10th Anniversary will help us make the switch to all student winners being

affiliated with 21st Century Leaders

• Heavy marketing push on past GYLA winners in attendance
• Re-Introducing more formal Crowdfunding aspect

OTHER CHANGES

Silent Auction

Silent Auction Chair Katelyn Fredericks BOARD CONTRIBUTION: 50% of 2017’s Silent Auction profits were from Items contributed or solicited by board members.

Wine Wall

$14,480 RAISED in 2017

BOARD CONTRIBUTION S.A.: Committee Volunteers: Dennis Adamovich (CFHOF) & John Walker (Former MSL Group)

Now is the time to start thinking of Auction Items – reaching out to your company, professional and social contacts now!!

• Vacation Packages
• Sports Packages

Thank you to Jim McCaffrey for donating his private plane again!

GOAL is 70 Bottles

• Special Experiences
• Airline Tickets
• Tickets to The Masters/ TOUR

GOAL is $20,000

(includes Crowdfunding)

Wine Wall Chair Katelyn Fredericks Thanks to Mike for committing to donate 2-3 cases already!!

LEADERBOARD AT EAST LAKE Wednesday, October 11, 2017 East Lake Golf Club

RAISED $58,200!!

Fundraising Elements included:

• Whiskey Wall - $2,200
• Par 3 Poker Game - $760

2018 Sponsors

• Georgia Power (2)

(including $5k Par Sponsor)

• Turner
• Lee Sessions
• Nordson Corporation
• HD Supply (4)
• Benevolink (4)
• ZeroChaos
• Residential Design Services
• Steve Stone-CoastalStates Bank
• Cornerstone Investment Partners

ü Confirming 2018 in November ü Have the option to buy-out course in 2019 (Monday) – 30 Teams

Georgia Gives Day

Why use #GivingTuesday for new donor acquisition?

#GivingTuesday is an international social movement that people don’t want to miss out

• n. They’re looking for
• rganizations to support,

this is our day to present

• urselves as an
• rganization they should

support.

Friend-raiser and Fundraiser

Donors today = Dollars tomorrow

Why prioritize social media?

• We must reach outside our database to

contact new donors

• We want to benefit from the trends and traffic
• f #GivingTuesday
• It has exponential power (a retweet or FB share

is more likely than an forwarded email)

• A direct ask from a family member or friend

may be more convincing than an email from 21CL

Why prioritize social media?

Click through vs Impressions

• Click through rates for “GA gives days

Push1- DonorVolunteersBoard”

• 559 Recipients, 108 opens and 2 clicks.
• Parents and students 1,104 opens, 236
• pens 8 clicks
• Alumni 3,311, 239 opened, 7 clicks
• A total of 86 Donors, a large number of

these donors were committed supporters not first timers

• 21 days of leadership National Youth

Leadership Month

• 5,000 engaged through FB
• 18,500 impression on twitter.
• Now lets apply the open and click

through rates to these numbers 861.5 “opens” on FB 3186.55 on Twitter.

• 23 “click through” on FB and 85.1 on

twitter We reach more people on social media, even with the assumption that not all who see our post will respond

# 21 FOR21

2017

Geor gi a Gi ves on Gi vi n g Tuesday Suppor ter 's gui de

03

2016 G iving T uesday T

• tals

1,640,000 G ifts $177,000,000 raised online 98 countries

G E OR G IA G IVE S DAY TE AMS UP WITH G IVING TUE SDAY

This year Georgia Center for Non-Profits has decided to team up with Giving T uesday to be a part of this international day of

• giving. T

ake a look at the 2016 Giving T uesday numbers to get a sense of the great movement we get to be a part of!

Thanksgiving Nov. 23rd Black Friday Nov. 24th C yber Monday Nov. 27th G iving T uesday Nov. 28th

YOU CAN HELP BY TAKING THIS PLEDGE

WHAT IS #21FOR21?

21 for 21 is a three week social media campaign leading up to #GaGives on #GivingTuesday. From November 7th to November 28th we're asking you to get 21 people to support 21st Century Leaders with a minimum $10 donation.

YOU CAN HELP BY TAKING THIS PLEDGE

During the 21 day countdown to #GaGives on Giving Tuesday I ____________ pledge to get 21 people to support 21st Century Leaders with a minimum $10 donation on or before Tuesday, November 28th.

03

2016 G iving T uesday T

• tals

1,640,000 G ifts $177,000,000 raised online 98 countries

G E OR G IA G IVE S DAY TE AMS UP WITH G IVING TUE SDAY

This year Georgia Center for Non-Profits has decided to team up with Giving T uesday to be a part of this international day of

• giving. T

ake a look at the 2016 Giving T uesday numbers to get a sense of the great movement we get to be a part of!

Thanksgiving Nov. 23rd Black Friday Nov. 24th C yber Monday Nov. 27th G iving T uesday Nov. 28th

YOU CAN HELP BY TAKING THIS PLEDGE

WHAT IS #21FOR21?

21 for 21 is a three week social media campaign leading up to #GaGives on #GivingTuesday. From November 7th to November 28th we're asking you to get 21 people to support 21st Century Leaders with a minimum $10 donation.

YOU CAN HELP BY TAKING THIS PLEDGE

During the 21 day countdown to #GaGives on Giving Tuesday I ____________ pledge to get 21 people to support 21st Century Leaders with a minimum $10 donation on or before Tuesday, November 28th.

$

4,410

$

9,240

$

6,300

ALUMNI STUDENTS BOARD AND VOLUNTEER

A team of 21 alumni members with 100% participation and fulfilled #21for21 pledges you could raise $4,410! That equals... If every member of the youth leadership team participated and fulfilled their #21for21 pledge, that equals... If a team of 30, made up of board members and volunteers participated and fulfilled their #21for21 pledge you could raise $6,300!

The cost of 63 students enrolled in Leadership Connect

• r

The cost of 8 students attending SYLI The cost of 7 students to fully participate in 21st Century Leaders for 3 years! * SYLI, 3 years

• f LC enrollment, 2 school year summits per

year

The cost of 132 students enrolled on leadership connect

• r

The cost of 18 students attending SYLI

What’s faster than 2 day shipping on your Cyber Monday order? Donating to 21CL today! #21for21

Strategic Development

Ø Report & Discussion

Organizational Development

Ø Board Nomination: Bridges Holmes (nominated by Patrick Solomon) Ø Proposed Committees

Leadership Connect Current Status

• 82 active students. 50+ will be added within the

next month.

• 2 prize drawings where qualified students are

randomly selected based on lesson completion and activity level. Prizes include gift cards and cash through Venmo.

• Conversion to Jubi 2.0 meeting October 24 at

5pm.

• One full year of programming built out. Next steps

are to build a three-part series based on the Goizueta Business School Social Enterprise and a full series on Emotional Intelligence.

What is needed and how you can help?

• Every member of the board should commit to

hosting a “special experience” for a student or students in 2017-18.

• Examples include: unique behind-the-scenes

tours; a special lunch where students can meet professionals in careers where they have a potential interest; job shadowing for a ½ or full day; attending a training or seminar that your people are engaged in; learning a skill from the pros; making a presentation to a group of your employees.

• We NEED content as we begin building out the

second program year. Can your company help with content and designers?

Leadership Connect

• Student Testimonial

“I really enjoy Leadership Connect because of its simplicity. The exercises and practice lessons have already helped me tremendously, although just started. I realized that I am learning a lot about the skills I already have and how to shape them. The program is helping me understand that everyone can make a difference in the world, workplace, etc.- all you need is a bit of training!! I am really looking forward to completing more lessons and seeing myself grow as a leader through Leadership Connect!” – Camisha Smith, Henry W. Grady High School

• Held at the Center for Civil and Human Rights
• Theme: “Humanitarianism at Work”
• Keynote Speaker: Derreck Kayonga, CEO of the CENTER
• Over 70 students in attendance
• Service Initiative: Medical supply drive in partnership with

First Aid For All – Collected over 10,000 items!

Special thanks to Patrick Solomon for helping us secure our location and for supporting this event!

PROGRAM UPDATE

Monthly Webinars

• November 15th – Christina Cummings, Project Mgr, Econ. Development, City of Atlanta
• January 24th – Ashley Lee, Counsel, The Coca-Cola Company

Youth Leadership Team 2017-2018

• 23 Youth Ambassadors & 21 Youth Leadership Council members
• Meeting Monthly – Support their fundraising efforts on GA Gives Day – Nov. 28th

Youth Leadership Centers – 9 Schools in 4 Counties

• Students actively meeting and participating in Leaderhsip Connect

SCANA Energy Homework Centers

• 8 Title 1 elementary schools, 3 are new to the roster this year
• All kick-off events completed

Summer Applications

• Applications for new students open in JANUARY 2018

Goizueta Youth Leadership Summit

• February 2-3, Emory’s Goizueta Business School

National Youth Leadership Month - #21DaysofLeadership

• Social Media Campaign
• Georgia Youth Leadership Awards – February 24th

NEXT STEPS…

• 1. Start committing your GYLA Sponsorship or reach out to

potential GYLA sponsors and auction items

• 2. Donate Wine Bottles
• 3. SAVE THE DATE for November 28th – GA GIVES DAY
• 21for21 Campaign
• 4. Leadership Connect:
• Connect YOUR company to create course/lesson
• Join or recruit someone to join our curriculum advisory

committee.

• Donate gift cards, special experiences