Thin Film Electronics ASA (“Thinfilm”)
Affordable Scaling of Sensor Manufacturing with Printed Electronics
Davor Sutija, Chief Executive Officer TSensors Summit Munich 2014
Using Printed Electronics to Create the Internet of Everything
Affordable Scaling of Sensor Manufacturing with Printed Electronics - - PowerPoint PPT Presentation
Thin Film Electronics ASA (Thinfilm) Affordable Scaling of Sensor Manufacturing with Printed Electronics Using Printed Electronics to Create the Internet of Everything Davor Sutija, Chief Executive Officer TSensors Summit Munich 2014
Thin Film Electronics ASA (“Thinfilm”)
Davor Sutija, Chief Executive Officer TSensors Summit Munich 2014
Using Printed Electronics to Create the Internet of Everything
$315 billion1 $100 billion
5 – 10 trillion
# disposable items sold in 2012
(~23% of retail value)
(1% of retail value)
EXISTING MARKET MARKET GAP
Why hasn’t this gap been addressed?
I n t e r n e t o f E v e r y t h i n g
Lack of scalability in conventional electronics Cost of integration The solution?
Printed Electronics
Penetration of electronic intelligence in physical objects
1 Global semiconductor market (2013) Source: IDC; Gartner; World Bank; IMF; HIS; The Semiconductor Industry Association; OICA; IC Insights; MarketLine; Apparel Market; Planet Forward
Thinfilm Tags
Application 5-10 1-1.5 Personal health care Dynamic price display Interactive packaging 2-5 Monitoring of perishable goods 1-2 Market size ($ bn) 2-5 Anti-theft/ brand protection 2 Logistics NFC & "Internet
10+
Devices Software Cloud
~2bn
Trillions
Technology- differentiated solutions and service offerings for customers: Device Software Cloud
Thinfilm Memory Smart Labels - Display Smart Labels & NFC Barcode
Authenticate genuine products, validate refills, track gray market activity Sensors and timers bring local intelligence to everyday products Simple, effortless wireless link between everyday products and phones/tablets Unique electrical signature provides forensic-level protection with instant in- field testing (customs, in-store) Printed display for a clear, definitive digital readout Every item uniquely identifiable, cloud-linked for custom experiences Multi-bit rewritable memory to store supply chain info and track use Temperature, humidity, chemical, and other sensors possible Sensor integration enables active, dynamic smart objects
►2014 CTIA Wireless, Emerging Technology Award
Alongside Samsung, VMWare, Nokia
►2014 All-Star Innovator, PharmaManufacturing.com ►2012 Wall Street Journal Technology Innovation Award ►2012 World Technology Award
Sponsored by CNN, Time, Science and Technology Review
►2012 GigaOM Mobile 15
Alongside Nest, Fitbit, Apple, Samsung
►Industry awards from IDTechEx, FlexTech Alliance, etc.
Fundamentals of Computer Design from the Printing Press
Printed memory
OTFT (Organic thin film transistors)
both p and n type materials
Printed Electronics Conventional Silicon
based on inks
conventional silicon
sheetfed processes
based on photolithography
‘megafab’ economics
NFC/RFID, but 70 closed 2009-2013, 9 more in 2014
p-channel n-channel
G
Plastic foil Gate insulator
S D
Planarization Semiconductor
Schematic cross section
Top-gate, bottom-contact configuration
Schematic cross section
Traditional manufacturing – Base process
Small-scale printing
HVM printing R2R
High-volume manufacturing
HVM printing S2S
High-volume manufacturing compatible methods
Kroenert Roll-to-roll printing machine Ohio GT high sheet to sheet gravure print
Thinfilm Memory™ in market now to protect luxury goods against counterfeiters
Authentication labels
Temperature Sensor Label w/ Display Timer Label w/ Display Temperature Threshold Sensor Label w/ NFC
Battery Temp sensor
Threshold detector w/
Display driver Display On-switch
Batteries – various technologies
its way to 6V. On-switch compatible with need to activate label somewhere in use-case flow Printed NTC thermistor from PST OTFT based threshold circuitry based
OTFT based display driver Electro-chromic display from ACREO
NFC-enabled smart label combines sensing + wireless communication
Google Android phones
Everything beyond smart devices (Android, Apple, Windows Phone, etc.)
Printed System Printed NFC
NFC Smart Label
Battery Temp sensor Threshold detector NFC interface On-switch
Batteries – various technologies
its way to 3V. Proprietary on-switch to activate label at customer’s command Printed or conventional thermistor PDPS based threshold circuitry NFC interface made by PDPS – readable with Android phones
NFC Barcode IC activated by 13.56MHz (NFC standard) RF power transmitted by mobile phone
Unique ID + sensor data to phone
Label transmits 128-bit code = Unique ID + sensor bits following Enables full audit chain by connecting sensor data reads with fixed, universally Unique ID
based on tag ID and sensor data
App provides intuitive user interface and may connect to cloud database server to unlock personalized/customized user experience
Aggregate user activity can be mined for valuable insights and analytics.
sensors can identify weak links in temp-controlled supply chains
and offers by leveraging user history, location, context data
0000 Temp ok 0011 Temp high 1100 Temp low
Smart packaging builds loyalty with mobile-first customers
alerts based on sensed data
cross-sell, up-sell content & offers
integration
expiration alerts
tricks from celebrity experts
multi-lingual info
verify genuine product
brand owner
/ NFC / RF
Need for cost-effective sensing
fresh food by 40%+
$2.8 Billion of specialized packaging and instrumentation
Children Program
Temperature Sensor Label
Sensor & Display Labels Temperature Monitoring for Perishable Goods
$1.4 billion in 2010 9% CAGR 500,000,000 color changing labels sold per year
Low High Low Cost per function System performance High
Data Loggers & Alarm Tags Simple Tracker Color changing labels
Printed Electronics Sweet Spot Printed Electronics Positioning
Packaging Facility Retailer Consumer Verification Internet of Things, Connected Home
Label applied Temperature tracked in-line through processing Scans verify freshness before/after shipment Employee scans with phone or store-issued device to determine freshness and upload information to cloud for big data analytics/monitoring Stores can dynamically allocate inventory to discount safe food with limited shelf life – less waste Consumer uses their own NFC enabled phone to scan package in store and receive freshness sensor data (“Is this fish still good?”) Significant opportunity to introduce personalized mobile marketing Check in / check out items from smart refrigerator Alerts to eat expiring foods first (with recipe suggestions) Automated mobile alerts to rebuy expiring/depleted items (milk, eggs)
B2B B2C
128-bit NFC Barcode data structure for Sensor Label applications Unique ID Sensor Data CRC 104+ bits Up to 8 bits 16 bits
Enables unique identification of each label. Unique database key for data recording and lookup to facilitate audit trail in logistics applications. Trillions of trillions of unique possibilities. For data integrity verification Digital sensor read data transmitted as part of tag data stream
Data transmission protocol notes & compatibility
tag-talks-first protocol for fastest throughput
ISO14443 standard
Samsung, Broadcom, Qualcomm, INSIDE Secure/Intel, Sony, MediaTek, and others
Demonstration of NFC-Enabled Smart Label
“Our agreement with Thinfilm could make printed electronics a component of every package we manufacture.”- Henry Theisen, Chairman, Bemis
Contact info: