ADFOLKS D a t a M a n a g e m e n t P l a t f o r m a n d S e r - - PowerPoint PPT Presentation
ADFOLKS D a t a M a n a g e m e n t P l a t f o r m a n d S e r v i c e s Behaviorally targeted advertising is 27 times as effective as non-targeted advertising. ~ The Network Advertising Initiative The Value of Behavioral Targeting,
D a t a M a n a g e m e n t P l a t f o r m a n d S e r v i c e s
~ The Network Advertising Initiative The Value of Behavioral Targeting, Howard Beales
Which campaigns are working across various channels? Which audiences am I reaching and where? Which changes will make my campaigns more effective?
Leverage
First- and third-party data
Glean
Insights to perfect audience segmentation
Gain
Visibility into cross-platform analytics and metrics
Analyze
Large datasets to make better media buying decisions
~ Data Management Platforms Demystified, BlueKai
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Retargeting
Easily implement customized retargeting campaigns based on specific activities and behaviors taken on or offline.
Prospecting
Seamlessly integrate with third- party audience data source to acquire anonymous data to achieve higher precision.
Better ROI
Use centralized media performance analytics to determine which audience performed and where to double down.
Site Optimization
Use first- or third-party data to determine customized content for different customers when they come to your site.
Audience Intelligence
Contrast your site’s audience against third-party data sources to learn more about specific audience attributes to target more likely customers.
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50% 75% 100 % 25%
DATA COLLECTION BUCKET USER ACTIONS STRUCTURE YOUR DATA CLASSIFY YOUR RAW DATA
Forrester Research
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TAG MANAGEMENT
AUDIENCE SEGMENTATION
MEDIA INTEGRATION
CAMPAIGN ANALYTICS
AUDIENCE ANALYTICS
MARKETING ANALYTICS
Campaign data ingestions Scalable data storage and processing Robust interactive dashboarding Exportable reporting User interface for visualization and reporting Lookalike modeling and discovery reports
AUDIENCE MGMT.
On-demand 3rd-party data User interface for audience management Searchable data taxonomy Pre-integrated with major platforms Custom audience segmentation
TAG MANAGEMENT
Universal container tag Ability to ingest 1st-party data Taxonomy tools to organize user data Universal ID synching
DMP Checklist
Many companies offer dashboards of standalone features they claim are DMPs. Simple tools like this are not DMPs. A full-featured DMP offers all
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Infused with a startup mentality, we are passionate about the ways that data has come to touch and reflect nearly every aspect of human life. This passion animates every solution we provide to each and every client
Entrepreneurial-, solutions-, and process-
Extensive experience and expertise in designing, architecting, and building technology systems that deliver tangible results to clients Multiple roles over 13 years with Red Hat, HP, and IBM
14 Extensive experience in machine learning and data engineering Speaker at Global Big Data Conference, Washington, D.C., November 2012 Speaker at MongoDB World Conference, New York, NY, June 2015 Speaker at FifthElephant Data Conference, Bangalore, India, July 2015
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Sandeep Unni
Architect Experience with large-scale advertising platforms, client side advertising sdk, and analytics engine. Expertise in Hadoop, Hbase, Cassandra, Web scraping, Crawlers, Flume, MySQL, Riak, Neo4j, DynamoDB, and MongoDB.
Rahul Raj
Cloud Infrastructure Engineer Industrial experience in designing and implementing highly available and scalable public and private cloud in various platforms, including Openstack, Cloudstack, Amazon Web Service and VMware.
Nidhin Thomas
Data Engineer Expertise in big data, machine learning, and distributed computing. Design and Implement Big Data and NLP applications using machine learning or other techniques over distributed clusters.