ADFOLKS D a t a M a n a g e m e n t P l a t f o r m a n d S e r v i c e s
Behaviorally targeted advertising is 27 times as effective as non-targeted advertising. ~ The Network Advertising Initiative The Value of Behavioral Targeting, Howard Beales
QUESTIONS TO ASK YOURSELF Which campaigns are working across various channels? Which audiences am I reaching and where? Which changes will make my campaigns more effective?
What is a data management platform (DMP)? Leverage Glean Gain Analyze First- and third-party data Insights to perfect audience Visibility into cross-platform Large datasets to make segmentation analytics and metrics better media buying decisions
Enterprise-class DMP can scale to billions of data points. ~ Data Management Platforms Demystified, BlueKai
What a DMP can do for you Audience Prospecting Intelligence Seamlessly integrate with third- party audience data source to Contrast your site’s audience acquire anonymous data to against third-party data sources to achieve higher precision. learn more about specific audience attributes to target more likely customers. r p s a b Retargeting Site Optimization Better ROI Use centralized media performance Easily implement customized Use first- or third-party data to analytics to determine which retargeting campaigns based on determine customized content for specific activities and behaviors different customers when they audience performed and where to taken on or offline. come to your site. double down. 6
DMP IMPLEMENTATION 100 25% 50% 75% % DATA COLLECTION BUCKET USER ACTIONS STRUCTURE YOUR DATA CLASSIFY YOUR RAW DATA 7
Leaders offer full-stack best-of-breed integrations. ~ The Forrester Wave™: Data Management Platforms, Q4 2015 Forrester Research
WHAT AN ADVANCED DMP OFFERS 01 01 02 02 03 03 04 04 05 05 TAG MANAGEMENT AUDIENCE SEGMENTATION MEDIA INTEGRATION CAMPAIGN ANALYTICS AUDIENCE ANALYTICS 9
THE DMP DASHBOARD MARKETING ANALYTICS Campaign data ingestions Scalable data storage and processing AUDIENCE MGMT. Robust interactive dashboarding On-demand 3 rd -party data Exportable reporting DMP Checklist User interface for audience User interface for visualization and TAG management reporting MANAGEMENT Searchable data taxonomy Lookalike modeling and discovery Many companies offer dashboards of standalone Pre-integrated with major reports features they claim are DMPs. Simple tools like Universal container tag platforms this are not DMPs. A full-featured DMP offers all Ability to ingest 1 st -party data Custom audience segmentation Taxonomy tools to organize of the features on the right. user data Universal ID synching
WHO WE ARE OUR Infused with a startup mentality, we are passionate about the ways that data has come VISION to touch and reflect nearly every aspect of human life. This passion animates every solution we provide to each and every client 11
Meet our team
Our CO-founder Arun Mohan Entrepreneurial-, solutions-, and process- oriented Technical Evangelist Extensive experience and expertise in designing, architecting, and building technology systems that deliver tangible results to clients Multiple roles over 13 years with Red Hat, HP, and IBM
Our co-founder and chief data scientist Deepak G. Krishnan Extensive experience in machine learning and data engineering Speaker at Global Big Data Conference, Washington, D.C., November 2012 Speaker at MongoDB World Conference, New York, NY, June 2015 Speaker at FifthElephant Data Conference, Bangalore, India, July 2015 14
Data science team Sandeep Unni Nidhin Thomas Rahul Raj Architect Data Engineer Cloud Infrastructure Engineer Expertise in big data, machine learning, and Industrial experience in designing and Experience with large-scale advertising platforms, distributed computing. Design and Implement implementing highly available and scalable client side advertising sdk, and analytics engine. public and private cloud in various platforms, Expertise in Hadoop, Hbase, Cassandra, Web Big Data and NLP applications using machine scraping, Crawlers, Flume, MySQL, Riak, Neo4j, learning or other techniques over distributed including Openstack, Cloudstack, Amazon DynamoDB, and MongoDB. clusters. Web Service and VMware. 15
Thank you.
Recommend
More recommend
