Acronym Anxiety! Who We Are full-service digital agency open - - PowerPoint PPT Presentation

▶
acronym anxiety who we are
SMART_READER_LITE
LIVE PREVIEW

Acronym Anxiety! Who We Are full-service digital agency open - - PowerPoint PPT Presentation

Dec 25, 2023 123 likes •389 views

Acronym Anxiety! Who We Are full-service digital agency open source software development, strategy and design enterprise organizations seeking a better return on investment | 2 Todays Presenters Kelly Dassing Brian Manning (CSPO)

slide-1
SLIDE 1

Acronym Anxiety!

slide-2
SLIDE 2

| 2

full-service digital agency

  • pen source software

development, strategy and design enterprise organizations seeking a better return on investment

Who We Are

slide-3
SLIDE 3

| 3

Today’s Presenters

Kelly Dassing (CSPO) Brian Manning (CSM, CSPO)

slide-4
SLIDE 4

| 4

Today’s Agenda

I. II. III. IV. V. VI.

slide-5
SLIDE 5

| 5

slide-6
SLIDE 6

| 6

Acronyms Initialism Abbreviations

slide-7
SLIDE 7

| 7

Origins

slide-8
SLIDE 8

| 8

Modern Telegraph

slide-9
SLIDE 9

| 9

Business & Development Acronyms

(somewhere in between the telegraphs)

slide-10
SLIDE 10

| 10

Marketing & Strategy Acronyms

  • SEM: Search Engine Marketing
  • SEO: Search Engine Optimization
  • SERP: Search Engine Results Page
  • PPC: Pay-per-click
  • GTM: Google Tag Manager
  • GA: Google Analytics
  • CTA: Call to Action
  • UX: User Experience
  • KPI: Key Performance Indicator
slide-11
SLIDE 11

| 11

Business Acronyms

  • B2B: Business to Business
  • B2C: Business to Consumer
  • RFP: Request for Proposal
  • FY: Fiscal Year
  • ROI: Return on Investment
  • CRM: Customer Relationship Management
  • CMS: Content Management System
slide-12
SLIDE 12

| 12

Project Management Acronyms

  • PM: Project Manager
  • CSM: Certified Scrum Master
  • CSPO: Certified Scrum Product Owner
  • SOW: Statement of Work
  • SMART: Specific, Measurable, Attainable, Realistic, Time-bound
  • MVP: Minimum Viable Product
  • WIP: Work in Progress
slide-13
SLIDE 13

| 13

SMRT Goals?

slide-14
SLIDE 14

| 14

Development Acronyms

  • HTML/CSS: Hypertext Markup Language & Cascading Style Sheets
  • JS: JavaScript
  • GIF: Graphics Interchange Format
  • TFA/2FA: Two-Factor Authentication
  • API: Application Programming Interface
  • LAMP: Linux, Apache, MySQL, and PHP
  • QA: Quality Assurance
  • UAT: User Acceptance Testing
  • WYSIWYG: What You See Is What You Get
  • Grunt / Gulp: Weird stuff we think the front-end devs made up
slide-15
SLIDE 15

| 15

Misused/Overused Acronyms

slide-16
SLIDE 16

| 16

Misused Acronyms

  • KPI
  • Sass vs. SaaS
  • SEM vs. SEO
  • UX vs. UI
slide-17
SLIDE 17

| 17

Overused Acronyms

  • ASAP
  • EOD
  • COB
  • MVP
  • ROI
slide-18
SLIDE 18

| 18

Acronyms with Multiple Meanings

slide-19
SLIDE 19

| 19

Wait, what do you mean?

  • SOW

○ Statement of Work ○ Scope of Work

  • CSM

○ Certified Scrum Master ○ Client/Customer Success Manager

  • SA

○ System Admin ○ Security Alert

  • MVP

○ Minimum Viable Product ○ Most Valuable Player

slide-20
SLIDE 20

| 20

Words Confused as Acronyms

slide-21
SLIDE 21

| 21

Is it an acronym?

  • Scrum
  • Jira
  • DevOps
  • Git
slide-22
SLIDE 22

| 22

Best Practices

slide-23
SLIDE 23

| 23

Acronyms in Conversation

  • Pay attention to context
  • Be aware of your audience
  • Confirm before sending
  • Acronyms as words
slide-24
SLIDE 24

| 24

Acronym Library

  • Agile Glossary:

○ https://www.agilealliance.org/agile101/agile-glossary/ ○ https://www.collab.net/services/training/agile-glossary ○ http://www.innolution.com/resources/glossary

  • Marketing / Strategy Glossary:

○ http://www.addmustard.com/blog/20-common-marketing-acronyms/ ○ https://blog.hubspot.com/marketing/marketing-acronym-glossary ○ https://econsultancy.com/blog/62179-100-frequently-used-digital-marketing-acro nyms

  • Business Terms

○ https://en.wikipedia.org/wiki/List_of_business_and_finance_abbreviations

slide-25
SLIDE 25

Questions?

slide-26
SLIDE 26

Thank you!