ABOUT COMPANY RUSS OUTDOOR About Russ Outdoor Outdoor advertising - - PowerPoint PPT Presentation

ABOUT COMPANY RUSS OUTDOOR

Advantages

• The ability to quicly reach up to 90% of the urban population
• Low price of contact
• Opportunity to target geographicaly
• Construction of local dominance

About Russ Outdoor

Outdoor advertising

About Russ Outdoor

History

1995 Advertising Holding APR Groupseparated department of outdoor advertuisinginto an independent business -APR-City company. 1997 Integration with the large regional partner - TVD company. 2000 Attraction of News Corporation as a strategic investor and change of the nameto News Outdoor in 2001. 2003 Attraction of the first in history Russian Outdoor credit from EBRD for the amount

• f $ 28 m. Purchase of Ator, obtainment
• f the 1st place in Russia.

2008 Company operates in 93 cities in Russia, has 40 thousands of advertisingsurfaces, 4000employees. 2002- 2009 Company reaches international level and starts operating in 8 developingcountries. As a result of the 2008 crisis, management

• f the company decides to reduce interna-

tional business and its major activity is concentrated in Russiaagain. 2011 Attraction of VTB as a strategic investor and of the name to Russ Outdoor in 2012. 2012-2013 Attraction of JCD as anotherstrategic investor.

1

• perator №1in

Russia

7

• perator in

the world

80

cities in Russia

3500

employees

41000

advertising surfaces About Russ Outdoor

Russ Outdoor

ADVANTAGES

• Integrated solutions
• Flexibility in offers
• Two weeks campaigns
• Sales by GRP
• Implementation of the

nonstandard projects

• Analitical support
• Buying
• Print-services

About Russ Outdoor

FOR CLIENT

81 cities 41 000 objects 330 cities --Buying

About Russ Outdoor

Russ Outdoor – Geography

6X3m

Arch Banner

3.7х2,7m 1,2х1,8m 1.4х3m 15х5, 12х4m

BOARD 6Х3

BANNER PILLAR

CITY FORMAT

ARCH

CITYBOARD

SUPER-SITE

About Russ Outdoor

Russ Outdoor – Formats

ADVANTAGES

• Universalformatforvariousadvertisingcampaigns
• Even city coverage
• Ability to conduct national campaigns with the coverage
• ver 60 millionpeople
• Impact on transport and pedestrianflows
• Ability to use screen as directing sign
• Out-of-the-box solutions

SALES PRINCIPLES

• Moscow and Saint Petersburg

separate surfaces and networks

• Other cities

separate surfaces

Static Dynamic (prismvision)

About Russ Outdoor - FORMATS

SCREEN 6х3Billboards

ADVANTAGES

• Domination due to large area of the

advertising field

• Positioning on the main roads with

the intense traffic

• Large visibility area of the advertising message

(up to 1000 m)

• Definitive for the enlargement of advertising

campaigns image component

SALES PRINCIPLES

• Separate surfaces
• Printing and installation are not included

in the distribution price

About Russ Outdoor - FORMATS

SUPERSITES 15х5 (12х4 Saint Petersburg)

Static Dynamic (prismvision)

ADVANTAGES

• Possibility to combine various types of structures
• Positioning in the central areas of the city
• Coverage of the pedestrian and transportation flows
• National campaigns with the coverage
• ver 35 million people
• Effective demonstration during the night time

due to internal illumination

• Possibility to conduct short-term

advertising campaigns

SALES PRINCIPLES

• Moscow - networks
• Saint Petersburg

separate surfaces and networks

• Nizhny Novgorod and other cities

separate surfaces

About Russ Outdoor - FORMATS

CITY - FORMAT 1.2x1.8 (BUS STOPS, PYLONS, ROLLERS)

ADVANTAGES

• The largest separately places structures in the

historical part of the city

• Modern and stylish design of the structures
• Additional attention due to dynamic

rotation of the posters

• Effective demonstration during night time

due to internal illumination

SALES PRINCIPLES

• Moscow

networks

• Saint P
• etersburg and other cities

networks

About Russ Outdoor - FORMATS

CITYBOARDS 3.7х2.7m

ADVANTAGES

• Large-scale format of outdoor furniture
• Positioning in the central parts of the city
• Coverage of the main pedestrian and

transportation flows

• Possibility to conduct national campaigns with

the coverage over 40 million people

• Effective demonstration during night time

due to internal illumination

SALES PRINCIPLES

• Separate surfaces

About Russ Outdoor - FORMATS

PILLARS 1.4х3m

Major Advertisers Partnet agencies

About Russ Outdoor

OUR CLIENTS

About Russ Outdoor - KEY AREAS

STANDARD POSITIONING

About Russ Outdoor - KEY AREAS

NON-STANDARD POSITIONING

Election Campaign

• V. Putin
• 300 cities
• 3 238 surfaces

Tinkoff Campaign

• 212 cities
• 2 347 surfaces

About Russ Outdoor - KEY AREAS

MULTIREGIONAL CAMPAIGNS

P.O.S. AND TRANSPORT

About Russ Outdoor - KEY AREAS

About Russ Outdoor - KEY AREAS

SOCIAL PROJECT «NO MATTER?!»

Professional Management

• working system 24/7
• cleaning andrepair
• evaluating the place choice and design
• f the stations/bicycles

Quality, aesthetic equipment

• aesthetic design
• anti-vandalprotection
• theft protection
• user-friendly

Client service and IT support

• internal service providers
• IT infrastructure
• skilled professionals

About Russ Outdoor - KEY AREAS

BIKE RENTAL PROJECT «VELI’K»

• Possibility to show chosen surfaces
• n themap

Current photography of thesurface

• Direction of movement

Real time coverageview Statistics

About Russ Outdoor - ADDITIONAL OPPORTUNITIES

ON-LINE ACCESS

• FULL OUTDOOR ADVERTISING SERVICE PACKAGE

PLANNING, PRINTING, PLACEMENT, ANALYTICS, REPORTING

• MODERN TECHNOLOGIES FOR PLANNING OF ADDRESSED PROGRAMES
• LEADERSHIP ON THE MARKET OF OUTDOOR ADVERTISING
• FULL ANALYTICAL SUPPORT
• INDIVIDUAL APPROACH TO THE CLIENT
• HIGH LEVEL OF PARTICIPATION IN SOCIAL PROJECTS

About Russ Outdoor

Russ Outdoor is...

WE - part of the city environment WE - effective navigation system helping people to orient both in the cities and brands, products and services WE - focus people’s attention on advertising messages WE - help citizens positively perceive advertising messages WE - we direct our efforts to create a harmonious urban visual information environment where anybody will feel comfortable

About Russ Outdoor

Visual communications company

Good bye!

Costas Falekkos Managing Director | Russian Media Group Cyprus

web: www.rumedia24.com | email: costas@rumedia24.com Mob: +357 99 673 829 | Tel: +357 22 455 622 | Fax: +357 22 455 623