A W Wal alk of
- f Hap
A W Wal alk of of Hap Happin iness Yeap ap Sw Swee Chuan - - PowerPoint PPT Presentation
Novem ember er 8, , 201 2010 A W Wal alk of of Hap Happin iness Yeap ap Sw Swee Chuan huan Sawasdee krub! I am deeply honored and overwhelmed to see such a warm and big turnout this evening. Thank you, Your Excellencies, friends,
Sawasdee krub! I am deeply honored and overwhelmed to see such a warm and big turnout this evening. Thank you, Your Excellencies, friends, suppliers, customers, government officials, bankers, partners and associates - both still in service or retired, and those who have flown in from different corners of the world to come to join my family and I for this first-ever public celebration of AAPICO -- our Walk of Happiness spanning 25 years!
Established in 1985, we began as an assembler and distributor of Ford vehicles in the Kingdom of Thailand. At that time, AAPICO started to produce some autoparts, but our primary focus was on the Ford business. We did not do well, but fortunately in 1995 Ford decided to re-enter Thailand, and we returned the distributorship back to Ford and became a dealer. We are the oldest Ford dealer in Thailand today. It was only then that we started to truly focus on the manufacturing of autoparts.
Things started to look up, and in 1996 we bought 15 rai of land(or 24,000 square meters) at Hitech Industrial Estate in Ayuthaya to build our first factory to supply AAT.
Passenger (Domestic) Others (Domestic) Pick Up (Domestic) Export Forecast ECO Car Forecast
UNIT 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 2,200,000
199 4 199 5 199 6 199 7 199 8 199 9 200 200 1 200 2 200 3 200 4 200 5 200 6 200 7 200 8 200 9 201 201 1 201 2 202
Tom Yum Kung
Hamburger But the brightness quickly faded in 1997 with the Tom Yum Kung crisis, which saw the auto industry drastically plummet from an annual sales of 600,000 units to only 160,000 units per year. Somehow, we weathered the crisis and started delivery to AAT.
Then with a sigh of relief, the auto industry continued to improve from the year 2000 onwards. And in 2002, we started supplying to Toyota and Isuzu for their
200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 2,200,000
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2020
UNIT
And in the same year, we were listed on the Stock Exchange of Thailand, a very significant event as I gave 5% of the shares at par value to all employees and multiplied 20 times within 12 months.
In 2003, through a capital increase, we acquired 100% of Dana Corporation’s shares in Parish Structural Products, which enabled us to supply all the pickup frames to Isuzu and GM Colorado. Since then, we have produced and delivered a total of over 1.5 million frames.
The economy was bullish, and the future looked bright so in 2004 we started our foray to China and aquired Kunshan Chaitai-Xincheng Precision Forging Co., Ltd.
In the same year, we started our Honda Car Dealership in Malaysia
Still on a roll, AAPICO ITS was registered in 2006 to produce car navigation maps under the brand name of POWERMAP.
It is Thailand’s first car navigation system to display real-time 3D landmarks and junction views. Today, POWERMAP is one of the best navigation products in Thailand and Malaysia comparable to the top global brands currently sold in the market. This is a true testimony to Thailand and Thai skills, and the country can be proud as we are the only local company in South East Asia having this special know-how.
In 2007, we completed 100% acquisition of SET-listed KPN Automotive Plc., and renamed the company to be AAPICO Forging
AAPICO Hitech Rayong AAPICO Plastics Rayong Minth AAPICO
1 2 3 1 2 3
The second factory is a plastic fuel tank factory through techical agreement with Kautex Textron Germany
And the third factory is a press shop with the most modern high-speed Komatsu Tandem Line.
Nissan March Mazda 2 Ford Fiesta
Last year, we became a major supplier to Nissan Eco car, Mazda 2 and Ford Fiesta, which were gradually launched over the last 8 months of this year. Today, we are one of the largest suppliers to Nissan and Ford/Mazda for their small vehicles.
As we celebrate our Silver Anniversary and come to the end of 2010, we believe that AAPICO is in a good to continue as a key player in the automotive industry with future sustainable growth.
Presently, we are in the process of building the largest 3S Honda showroom in Malaysia. We have already received a good share of orders for the Honda Eco Car, which will be launched in 2011.
2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 1st Half 2010
291 407 1,041 1,227 1,740 4,049 7,035 8,310 8,010 9,656 9,516 7,366 5,508
Millions
Hence today, we supply several parts to almost every car brand in Thailand. You can see from the slides that we are a multi-product supplier from steel press parts to forging parts to engine parts to tubes and plastic parts.
Chassis Frames
STAMPING PARTS
Steel Fuel Tanks Press Parts Door Checks
64181 1HJ0A / 1HH0A REINF ASSY
62530 1HJ0A / 1HH0A / 3HH1A SUPT
62511 1HJ0A / 1HH0A SUPT ASSY
65141 1HH0A REINF ASSY
65615 1HH0A BASE ASSY
80149 1HH0A REINF
80127 1HH0A REINF
801B1 1HH0A STFNR ASSY
82147 1HH0A REINF ASSY RR DR OTR WAIST LH 82155 1HH0A STFNR
78830 1HP0A LID ASSY FUEL
76631 1HH0A / 1HH5A PLR ASSY
76691 1HH0A RET ASSY
66386 1HJ0A BRKT
66338 1HJ0A BRKT
REINF ASSY
67338 1HJ0A / 1HJ1A RENIF
78115 1HH0A EXT COMPL
66387 1HJ0A BRKT
67318 1HJ0A COVER
64824 1HJ0H BRKT ASSY
85212 1HJ0A STAY
79140 1HH3A REINF ASSY
74560 1HJ0A BRKT ASSY
90141 1HH0A REINF ASSY
DOOR STAY,LH 90135 1HH0A REINF ASSY
DOOR HINGE,LH 90134 1HH0A REINF ASSY
DOOR HINGE,RH 82154 1HH0A STFNR
90116 1HH0A REINF ASSY
74528 1HH4A PLATE ASSY BOLT 78114 1HH0A EXT COMPL
90140 1HH0A REINF ASSY
DOOR STAY,RH 82238 1HH0A BRKT
82146 1HH0A REINF ASSY
801B0 1HH0A STFNR ASSY
80148 1HH0A REINF
64180 1HJ0A / 1HH0A REINF ASSY
74370 1HJ0A REINF ASSY
74354 1HJ0A REINF ASSY PKB 73230 1HH0A RAIL ASSY
73256 1HH0A REINF
73224 1HH0A BRKT
82239 1HH0A BRKT
SASH,LH 790146 1HH0A REINF ASSY
DOOR LOCK 76690 1HH0A RET ASSY
76630 1HH0A PLR ASSY
ECO CAR
FORGING AND MACHINING PARTS
Transmission Shafts Connecting Rods Wheel Hubs Crank Shafts Copper Forging Parts
Lambda Intermediate Shafts
PLASTIC PARTS
HVAC Units Interior Trims Washer Bottles Plastic Fuel Tanks Plastic Parts
The answer for me probably lies in the fact that I am simple engineer and totally focused in only ONE business, and our team always delivers what has been promised to the customers, in terms of quality cost and delivery.
Also contributing to the country’s automotive success is the fact that the Thai Government has stipulated proactive and consistent national automotive policies over the past 30 years. Coupled with the excellent support by the highly efficient BOI, Thailand has been able to attract all global OEMs and parts suppliers. Of course, credit must also be given to the high quality disciplined local labour force.
But one major weakness today is the lack of collective bargaining guideline and good communication resulting in some strikes and slowdown despite being given the best benefit overall compared to
I hope some senior government officials will take cognizance and remedy this weakness
An important third factor is that the global OEMs that came to Thailand provided excellent guidance, world-class training and technology transfer.
And of course, thanks to others like General Motors, Mercedes- Benz, Mitsubishi, Volvo, etc. to whom we also supply, as we benefited greatly through the years whenever we visited their plants in Thailand or overseas, and for the guidance offered by their engineers whenever they made their routine visits to our factories.
Hence our success to a large extent has been contributed by the Government, the global OEMs and our bankers as well as our business partners. And last, but not least, our happy employees and my happy family
And my family.
So, what lies ahead for AAPICO as we are 100% dependent on the automotive industry? Fortunately, I was told that the car or motorized method of transport will never be replaced – not at least for another 50 years. This means the acronym of AAPICO, Able Autoparts Industries Company, has set the direction that we will remain and continue to grow in the auto industry.
Furthermore, our vision is to be a lean and happy world-class organization with 4 sustainable values namely, Happy customers, Happy employees, Happy shareholders and Happy public, and these will continue to remain our guiding light for the future.
Our vision is to be a lean and happy world-class organization with 4 fundamental values of Happy Customers, Happy Employees, Happy Shareholders, and Happy Public.
HAPPY CUSTOMERS
D – Delivery E – Engineering M – Good Management S – Safety Q – Quality C – Cost
HAPPY SHAREHOLDERS HAPPY PUBLIC
Profitability Corporate Social Responsibility Teamwork Look at problems as opportunities Love Family, Company and Country
HAPPY EMPLOYEES
Loyalty and Honesty Mutual Respect
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
Thailand has been good to me and my family, so we do many CSR activities for our employees and the community around us.
And, to-night, I wish to annouce that we will adopt the Thailand Peace Network Foundation as one of our key CSR projects and make a donation. I am also please that some of my CMA8 classmates voluntarily joined me with extra donation. Thank you
On this special occasion, I would like to take this opportunity to thank all those, who kindly congratulated us in today’s Bangkok Post supplement, a copy of which I believe you have all seen.