A Vision for the Future of the Barossa Region -Pet er Joy Region - - PowerPoint PPT Presentation

A Vision for the Future of the Barossa Region

• Pet

er Joy

Region Context

O u O ur C o C ol l ec ect i ve ve Pu Pur pose

To i m pr

• ve

t he SO C I AL and EC O NO M I C pr

• sper

i t y

• f

t he Bar

• ssa

r egi

• n

Heal t h Educat i

• n

Enj

• ym ent

/Happi ness C om m uni t y W el f ar e… Busi ness Pr

• f

i t abi l i t y Househol d D i sposabl e I ncom e Em pl

• ym ent

W eal t h…

1 987

O u O ur Vi Vi si si

• n
• n:

W h W hat t hi hi ng ngs l

• ok
• ok

l i ke ke i f f we we succeed eed…

D EFI EFI N E N E W H W HO W E W E AR ARE, O U O U R I D E D EN TI TY TY W e ar e

• ne
• f

t he wor l d’ s gr eat wi ne r egi

• ns

Bar

• ssa

i s t he pr e- em i nent Shi r az pr

• duct

i

• n

r egi

• n

i n t he wor l d

• Shi

r az i s

• ne
• f

t he m ost popul ar wi ne st yl es i n t he wor l d

• Aust

r al i a i s t he second l ar gest pr

• ducer
• f

Shi r az i n t he wor l d

• Bar
• ssa

i s t he hom e

• f

t he wor l d’ s

• l

dest , cont i nuousl y pr

• duct

i ve Shi r az vi nes

• O ver

90%

• f

t he wi ne expor t ed f r

• m

t he r egi

• n

i s Shi r az

• Shi

r az i s f uel l i ng t he gr

• wt

h

• f

expor t s, par t i cul ar l y i n C hi na

• Bar
• ssa’

s r eput at i

• n

i s bui l t

• n

1 70 year s

• f

Shi r az pr

• duct

i

• n

Sh Shi r a r az/Syr a r ah

Shiraz/Syrah

Li st i ngs

• f

Shi r az i n London’ s T

• p

1 wi ne shops Val ue

• f

wi ne expor t ed ( $’ 000) . Bar

• ssa

Zone. M AT June 201 9

What things look like if we succeed…

WHAT DO WE DO? EVERYTHING we do delivers on a unique, consistent brand promise and experience. “Any bad wine coming out of the Barossa hurts me” Peter Lehmann

W h W hat i s s

• u
• ur

Br Br an and d Pr Pr

• m i

se se?

I t needs t

• :
• del

i ver

• n

t he needs, desi r es and expect at i

• ns
• f
• ur

cust

• m er

s

• be

cr edi bl e and t r ue t

• who

we ar e

• be

di st i nct i ve and di f f er ent t

• t

her r egi

• ns
• be

gl

• bal

O ur r eput at i

• n

has been bui l t f r

• m

1 70 year s

• f

wi ne m aki ng. G r eat qual i t y r ed wi ne m aki ng. 1 6. 5 m i l l i

• n

bot t l es x 2 peopl e x 1 70 year s = 5. 5. 6 6 Bi Bi l l i

• n
• n

I m pr essi ssi

• n
• ns

These i m pr essi

• ns

ar e what t he wor l d knows and expect s

• f

us The char act er i st i cs

• f
• ur

wi nes ( m ai nl y shi r az) ar e t he char act er i st i cs

• f

t he r egi

• n

O u O ur Br Br an and Pr Pr

• m i

se se

W h W hat t hi hi ng ngs l

• ok
• ok

l i ke ke i f f we we succeed eed…

OUR BRAND HAS VALUE O ur Br and ( t he wor d Bar

• ssa)

i s wor t h

$500 million a year…

…when we at t ach t he wor d t

• wi

ne, vi si t

• r

and f

• od

exper i ences t hat del i ver

• n

t he pr

• m i

se t hey get t wi ce t he pr i ce as f r

• m

any

• t

her r egi

• n!

Export value of ’Barossa Valley’ labelled wine (June 2019)

= $1 9. 46 per l i t r e

O u O ur C u C ur r ent Br Br an and d Va Val ue ue

Export value of ’South Australia’ labelled wine (June 2019)

= $1 0. 58 per l i t r e (

C l ar e = $8. 73, M cLar en Val e = $1 1 . 44) Annual Volume of Barossa Zone wine exported Dec 2018

= 1 2. 4 m i l l i

• n

l i t r es

Premium Brand Value 2019 = 12.4 million litres x $8.89 per litre

… $1 1 m i l l i

• n

I f f we we ca can ge gener at e e a a pr pr em i um um

• f
• f

$1 1 1 1 m i m i l l i

• n
• n

a a ye year f

• f
• r
• u
• ur

wi wi ne ne, we we sh shoul d d be be abl abl e e t

• do

do i t f

• f
• r

f

• od
• od,

t

• u
• ur

i sm sm an and d ev ever er yt hi hi ng ng el el se se!

P a g e 1 8

W h W hat t hi hi ng ngs l

• ok
• ok

l i ke ke i f f we we succeed eed…

SH SHARED PR PRO SPE PERI TY TY That everyone understands and appreciates the interrelated nature of the region’s prosperity and supports a common purpose.

“ Success com es f r

• m

a com pel l i ng pur pose, t i ght l y i m bedded i n an i nt er l

• cki

ng syst em

• f

val ue cr eat i

• n,

and does so i n a way t hat i s di f f i cul t f

• r
• t

her t

• i

m i t at e” .

C ynt hi a M ont gom er y, Pr

• f

Busi ness St r at egy Har var d Busi ness School

O u O ur C o C ont ex ext

• Regi
• nal

t

• wns

ar e dyi ng, l

• si

ng popul at i

• n

and econom i c vi abi l i t y

• C l

i m at e change i s put t i ng at r i sk agr i cul t ur al pr

• duct

i

• n…

wat er secur i t y, sever e weat her event s et c

• G l
• bal

l y, t he ant i

• al

cohol l

• bby

i s gai ni ng m om ent um

• C onsum er

s ar e f i ckl e and di st r act ed by br i ght shi ny t hi ngs ( M cLar en Val e)

• W e

cannot r el y

• n

gover nm ent and bi g busi ness t

• hel

p us

• Local

and gl

• bal

econom i c gr

• wt

h i s sl

• w

and vol at i l e ( C hi na t r ade)

• Technol
• gy

cont i nues t

• di

sr upt busi nesses and dem ands l

• wer

cost s and gr eat er ef f i ci enci es

St St r a r at eg egy. An An ever

• adapt

adapt i ng ng pl pl an an f

• f
• r

ho how t

• ge

get t

• wher

er e e we we wa want t

• be

be. W h W hat do do we we need eed t

• do

do?

O n O ne O r gan gani sa sat i

• n
• n

Bar Bar

• ssa

Au Aust r a r al i a a I nc

• Vi

si t at i

• n

& Event s

• W i

ne & Food

• G r

apes, Agr i cul t ur e & Envi r

• nm ent
• C om m uni

t y & D evel

• pm ent
• Educat

i

• n

& Lear ni ng A new Boar d and M anagem ent

O n O ne I de dent i t y

O ne l

• go

Use t he ‘ T r ust M ar k’ t

• cont

r

• l

, def i ne and r ewar d peopl e and

• r

gani sat i

• ns

t hat del i ver t he vi si

• n

O n O ne Vo Voi ce ce

Ar t i cul at e

• ur

bel i ef s, cul t ur e and val ues Enl i st t he whol e com m uni t y Resur r ect ,

• wn

and t ake ‘ Be C onsum ed’ t

• t

he wor l d C r eat e

• ne

websi t e gat eway t

• t

he r egi

• n

M u M ul t i pl pl e e Fund undi ng ng

Pool exi st i ng r esour ces and f undi ng D evel

• p

new i ncom e sour ces and com m er ci al

• ppor

t uni t i es G o t

• gover

nm ent as

• ne

r egi

• n

Bui l d and suppor t soci al ent er pr i ses t hat hel p l

• cal

char i t i es and i ni t i at i ves

C om m er ci al Act i vi t i es Levi es, G r ant s & Subsi di es M em ber shi p Fees & Ser vi ces

The Best Part

The Bar

• ssa i

sal r eadya gr eatr egi

• n,

a gr eatcom m uni t yand a power f ul br and. W e ar e cust

• di

ans. W e need t

• car

e f

• r

, pr

• t

ectand i m pr

• ve t

he r egi

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• r

f ut ur e gener at i

• ns.