Place C Logo he ATEC Meeting Place Presentation December 2014 A tool to interact with and market to your Chinese customers! See http://tourismekit.atdw.com.a
Place C Logo he In this session you will: § Be shown how to set up your WeChat account § Be shown about the features of the app including how to: § exchange connections § use the text, walkie talkie, discover and drift a bottle functions § connect and interact with your Chinese www.wechat.com/en customers 2
Place C Logo he www.wechat.com/en 3
Place C Logo he Why consider using WeChat § WeChat is a mobile instant messaging software that Tencent launched on 21st January, 2011 § Over 438 million users § Chinas most popular Social Media tool for sharin photos, video, text and for just staying in touch … § Leverage the various We Chat functions to interact with your consumers and to promote you products and/or services quickly § Consumers become your content creators! 4
Place C Logo he The Screens explained 5
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Place C Logo he Scan to connect 7
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Place C Logo he Examples of using WeChat for Consumer Research Cr Create a "gr eate a "group chat" to serve as a focus gr oup chat" to serve as a focus group oup wher where you can collaborate and communicate e you can collaborate and communicate Use location based opportunities to ask Use location based opportunities to ask questions about a service or pr questions about a service or product. E.g. set oduct. E.g. set up QR codes at a location or on the labeling of up QR codes at a location or on the labeling of a pr a product to get feedback oduct to get feedback Cr Creating surveys and polls distributed to eating surveys and polls distributed to participants using participants using WeChat eChat “Discover” as a link “Discover” as a link 13
Place C Logo he Tha hank nk y you a ou and C nd Conta ontact D t Deta tails ils See http://tourismekit.atdw.com.a
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