A tool to interact with and market to your Chinese customers! See - - PowerPoint PPT Presentation

a tool to interact with and market to your chinese
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A tool to interact with and market to your Chinese customers! See - - PowerPoint PPT Presentation

Place C Logo he ATEC Meeting Place Presentation December 2014 A tool to interact with and market to your Chinese customers! See http://tourismekit.atdw.com.a Place C Logo he In this session you will: Be shown how to set up your


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ATEC Meeting Place Presentation December 2014

See http://tourismekit.atdw.com.a

A tool to interact with and market to your Chinese customers!

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In this session you will:

§ Be shown how to set up your WeChat account § Be shown about the features of the app including how to: § exchange connections § use the text, walkie talkie, discover and drift a bottle functions § connect and interact with your Chinese customers

www.wechat.com/en

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www.wechat.com/en

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Why consider using WeChat

§ WeChat is a mobile instant messaging software that Tencent launched on 21st January, 2011 § Over 438 million users § Chinas most popular Social Media tool for sharin photos, video, text and for just staying in touch … § Leverage the various We Chat functions to interact with your consumers and to promote you products and/or services quickly § Consumers become your content creators!

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The Screens explained

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Scan to connect

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Examples of using WeChat for Consumer Research

Cr Create a "gr eate a "group chat" to serve as a focus gr

  • up chat" to serve as a focus group
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wher where you can collaborate and communicate e you can collaborate and communicate Use location based opportunities to ask Use location based opportunities to ask questions about a service or pr questions about a service or product. E.g. set

  • duct. E.g. set

up QR codes at a location or on the labeling of up QR codes at a location or on the labeling of a pr a product to get feedback

  • duct to get feedback

Cr Creating surveys and polls distributed to eating surveys and polls distributed to participants using participants using WeChat eChat “Discover” as a link “Discover” as a link

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Tha hank nk y you a

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t Deta tails ils

See http://tourismekit.atdw.com.a