[PPT] - A Story of Tough Love Adam Davis, Oregon Transportation Forum PowerPoint Presentation

SLIDE 1

Transportation Values & Beliefs: A Story of Tough Love

Adam Davis, Founder & Principal Oregon Transportation Forum November 10, 2016

SLIDE 2

PRESENTATION TOPICS

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

2

I. Context A. General opinion climate B. Environmental quality, economic growth, land use II. Research Findings A. Transportation generally: Where is it on the radar screen? B. Rating transportation infrastructure C. Transportation safety D. Preferred transportation system E. Future of transportation F. Transportation funding, including RUC/VMT; Constitutional Amendment HTF III. Communications – Rules of Thumb IV. Takeaways: The Tough Love

SLIDE 3

I. Context

SLIDE 4

A. General Opinion Climate

Context for transportation research findings and communications considerations

SLIDE 5

The public opinion climate (the full picture)

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

5

Negativity (cynicism & Skepticism)

+ Low Awareness and Knowledge + Anxiety Related To The Economy + Anxiety About Other Problems + Changes In Attitudes & Behavior Related To

The Media

+ Changing Demographics

=

SLIDE 6

Climate conditions:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

6

A Category 5 Hurricane

SLIDE 7

Climate conditions:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

7

A Category 5 Hurricane

Photo credit: CNN

SLIDE 8

Climate condition 1:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

8

Politics Government Federal State Local

Negativity towards politics and government

SLIDE 9

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

9

Multi-Dimensional

Waste and inefficiency
Not getting anything done – Partisan Gridlock
Not getting anything done – Bogged Down In Process
Wrong priorities
Controlled by special interests
Primary season/system (length, closed vs. open)
Not innovative/creative
Not comprehensive/long-range
Public employee compensation
Senseless laws/regulation

Climate condition 1:

Negativity towards politics and government

SLIDE 10

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

10

Multi-Dimensional (cont.)

Toothless laws/regulations
Threat to personal freedoms
Lack of diversity/equity
Reduction of government services
Unemployment statistics
Courts nullifying voter passed initiatives
Failure to collect taxes owed
Electoral vote vs. popular vote

Climate condition 1:

Negativity towards politics and government

SLIDE 11

Climate condition 1:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

11

Negativity towards politics and government

Negative about other institutions, too:

Big businesses/corporations
Public employee unions
Media

SLIDE 12

Climate condition 2:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

12

Low awareness and knowledge levels

SLIDE 13

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

13

Money management and household finance
ABC’s of politics, government and public finance –

how things work (don’t work)

Public sector’s contribution to quality of life for

households and success of businesses

Local, state, national and international: economy,

history and geography

Climate condition 2:

Low awareness and knowledge levels

SLIDE 14

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

14

f Oregonians don’t know the number of US

Senators who represent the state

f Oregonians cannot name the three branches of

government

f Oregonians cannot name any tax that pays for

government services

47% 50% 37% Climate condition 2:

Low awareness and knowledge levels

SLIDE 15

Climate condition 3:

Anxiety related to the economy

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

15

SLIDE 16

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

16

Multi-dimensional

Unemployment
Underemployment
Job security
Sending jobs overseas
Illegal immigrants taking jobs
Lights out manufacturing (technology taking jobs)
Depreciation of home and investment value
Increased competition
Credit card debt
Growing gap between the super wealthy and everyone else
Shrinking middle class
Federal deficit
Future of Social Security

Climate condition 3:

Anxiety related to the economy

SLIDE 17

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

17

Multi-dimensional (cont.)

Minimum wage increases
US losing its economic competitiveness
Rising costs/prices: food, college tuition, health care, utility rates
Taxes too high
Too much costly/time-consuming government red tape
Children’s and grandchildren’s economic future
Consumption depleting natural resources and negatively impacting

environment

GNP vs GPI (Genuine Progress Indicator better)

Climate condition 3:

Anxiety related to the economy

SLIDE 18

Climate conditions 4:

Anxiety about other problems

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

18

International
National
State
Local

SLIDE 19

Cyber Attacks Afghanistan Israel-Palestinian Conflict

Campaign Finance

Terrorism

Deteriorating Transportation, Water & Sewer Systems

Primary Care Physician Shortages Child Health And Safety

energy dependency

Food And Product Safety

Talk Show Fear Mongering

Earthquakes & Tsunamis Population Growth

Child Trafficking

student achievement

Future of Social Security and Medicare

Obesity

Pandemics

Misleading Advertising

Urban Sprawl Ethics Violations

Traffic Congestion

Water Pollution

Gun Control Climate Change

Mass Shootings

Automobile, Bicycle, Pedestrian Safety

Domestic Violence

High School Drop-out Rates

US-China Relations

Forest fires

Illegal Immigration Police misconduct

Hanford Nuclear Safety

Air Pollution Mental Illness

Salmon Protection

Obesity

Egypt

Airplane Safety

City/County Services Funding

Old Growth Protection Water Shortages

War on Drugs North Korea

Local Government Bankruptcies

Bullying In Schools

Government Surveillance

Veterans Benefits

Cyber Divide

Same Sex Marriage

Vladimir Putin Drought

money in politics

Marijuana Laws Iraq and ISIS Donald Trump Presidency Hillary Clinton Presidency IR IRAN

WIDENING INCOME GAP

Closed primaries

STUDENT DEBT

Ukraine

Anxiety about other problems

HOUSING AFFORDABILITY

SLIDE 20

Climate condition 5:

Changes in attitudes/behaviors related to the media

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

20

SLIDE 21

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

21

Media changes

Less newspaper readership
More “information” sources – Internet
Faster communication–claims (factual or nonfactual) spread

more quickly; nonfactual claims more likely to go unchallenged

Less coverage of state and local governments and politics
Focus on crime, weather, celebrity, entertainment/sports
Superficial coverage
Focus on the negative and the sensational
Framing: it is all about right vs. left, conservative vs. liberal,

R vs. D

24 hour news cycle

Other Media Issues

Listeners/viewers with

short attention spans (140 characters)

Cyber divide
Cyber security

Climate condition 5:

Changes in attitudes/behaviors related to the media

SLIDE 22

Climate condition 6:

Changing Demographics

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

22

SLIDE 23

Climate condition 6:

Changing Demographics

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

23

Population Growth Aging Population More Diversity

SLIDE 24

Portland Race and Ethnicity Trends: 1970 to 2014

10% 2% 8% 1% 6% 6% 5% 0%

Hispanic Asian African-American Native American Two or more

1% 1% 1%

10% of population

Climate condition 6:

Changing Demographics

SLIDE 25

Climate Conditions Negativity + Low Awareness and Knowledge + Anxiety Related to the Economy + Anxiety About Other Problems + Changes in Attitudes and Behavior Relative to the Media + Changing Demographics

Public Opinion Climate

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

25

?

Storm Damage

SLIDE 26

Climate Conditions Negativity + Low Awareness and Knowledge + Anxiety Related to the Economy + Anxiety About Other Problems + Changes in Attitudes and Behavior Relative to the Media + Changing Demographics

Public Opinion Climate

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

26

Storm Damage

Less civic engagement
Less informed participation in the

electoral process

Scapegoating, xenophobia,

bigotry

Hyperpartisanship
Control of politics and

government by special interests and the polarized ends of the political spectrum

!@%%^%%^ Less Civility
Little appetite for fee or tax

increases

SLIDE 27

Storm Damage At The National Level:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

27

The President-Elect

Photo credit: CNN

A CHANGE ELECTION

SLIDE 28

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

28

“Government is wasteful and inefficient with our taxes and cannot be trusted to make good decisions.”

32%

32% 20% 9% Agree strongly Agree somewhat Disagree somewhat Disagree strongly

SLIDE 29

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

29

General Cultural Statements

SLIDE 30

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

30

Ten-Year Trend: “Oregonians from diverse backgrounds will find common ground and work together to make progress addressing the critical issues we face as a state.”

42% 43% 42% 38% 28% 43% 84% 85% 84% 83% 80% 84%

Very/somewhat probable Very/somewhat desirable

Total Oregon Metro area Willamette Valley Central Eastern Southern

SLIDE 31

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

31

54% 36%

“The system has some problems, but is essentially

sound. It does not need

fundamental and radical reform.” “The system is a mess and needs to be fundamentally and radically reformed.”

U.S. government and political system

SLIDE 32

Voting behavior in Oregon

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

32

Ages 22-29* Ages 30-64 Ages 65+

0 of 4 1 of 4 2 of 4 3 of 4 4 of 4 elections

41%

30%

47%

20%

22%

18% 20% 18% 17% *Voters 18-21 excluded from this chart due to limited ability to vote

SLIDE 33

B. Environmental Quality, Economic

and services at their current level

Cut taxes and reduce funding for state

programs and services Don’t know

SLIDE 39

11% 11% 45% 33%

Raise taxes and increase funding for state

programs and services

Keep tax rates and funding for programs

and services at their current level

Cut taxes and reduce funding for state

programs and services Don’t know

According to millennials, the state should…

18-29 Total

SLIDE 40

II. Research Findings

SLIDE 41

A. Transportation generally: Where is it
n the radar screen?

SLIDE 42

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

42

27% 19% 19% 18% 15% 11% 10% 6% 6%

Beauty/scenery Climate/weather Friendliness Environment Proximity to natural features Forest/trees Outdoors/outdoor activities Shared values/politics Taxation policy

What do you personally value about living in Oregon?

SLIDE 43

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

43

What do you personally value about living in Oregon?

Being near the mountains and coast. The public transportation and urban planning.

—Female, 25-34, Willamette Valley

Progressive culture, public transportation, access to

utdoor activities.

—Male, 25-34, Rest of State

SLIDE 44

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

44

What do you personally value about living in Oregon?

I love the area. I enjoy being close to my family. I like the well kept roads and parks.

—Female, 25-34, Rest of state

Having pretty good highways, lots of good parks. A nice clean state with good resources & people.

—Male, 75+, Tri-County

SLIDE 45

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

45

12% 8% 7% 7% 6% 5% 5% 4% 4%

Unemployment/jobs Education quality Reduce taxes Education funding Wasteful government spending Healthcare Economy/economic growth Illegal immigration Environmental concerns

What is the most important issue that you want your state government officials to do something about?

SLIDE 46

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

46

What is the most important issue that you want your local government officials to do something about?

10% 7% 6% 6% 6% 5% 4% 4% 4%

Unemployment/jobs Taxes Road and bridge improvements Education funding Wasteful government spending Crime/public safety Economy/economic growth Poverty/homelessness Quality of education

SLIDE 47

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

47

“Better land use development. Too many apartments and crowded roads due to bad planning.”

—Male, 55-64, Tri-County

What is the most important issue that you want your state/local government officials to do something about? (Open)

“Listening to the community before making decisions about transportation and housing.”

—Female, 25-34, Tri-County

SLIDE 48

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

48

“Making public transportation a compelling alternative to individual car ownership.”

—Female, 65-74, Tri-County

What is the most important issue that you want your state/local government officials to do something about? (Open)

“In our urban areas, transportation and congestion on major highways needs to be addressed.”

—Female, 55-64, Willamette Valley

SLIDE 49

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

49

“Infrastructure. Aging roads, bridges, and sewer systems will see more and more stress put on them as the population grows.”

—Female, 65-74, Willamette Valley

What is the most important issue that you want your state/local government officials to do something about? (Open)

“I think the roads in our state need to be taken care of—the roads and bridges.”

—Female, 75+, Willamette Valley

SLIDE 50

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

50

Public service priorities

Below is a list of services about which people have differing ideas of

importance. For each one, indicate if it is very important, somewhat

important, neutral, somewhat unimportant, or very unimportant. Indicating if it’s very important or somewhat important means you would support some increase in your taxes to increase the service or some reallocation of tax dollars away from other existing services Neutral means you don’t want more tax dollars to go to that service even if that means a diminished level of the service over time. Somewhat or very unimportant means you want fewer or no taxes to go to that service now and that it should be reduced or discontinued entirely.

SLIDE 51

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

51

81%

K-12 education services

62%

Four-year colleges and universities

80%

Public safety like police & fire

61%

Vocational and technical training

74%

Protection of water and air quality

59%

Cost controls for essential health care

72%

Road & highway maintenance

59%

Energy efficiency programs

68%

Infrastructure like water and sewer

57%

Renewable energy incentives/investments

67%

Community colleges

54%

Public transportation like buses & trains

66%

Protection of farm and forest land from development

53%

Publically funded health insurance for all citizens

65%

Emergency preparedness

52%

Low-income support services

64%

A health care system that rewards healthy behaviors

49%

New roads and highways

63%

The justice system, courts, and jails

43%

Economic development like subsidies and tax breaks

Public service priorities: Very/somewhat important to fund

SLIDE 52

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

52

How concerned are you about pollution from…

14% 18% 17% 14% 21% 15% 8% 41% 33% 28% 26% 19% 24% 24%

Personal automobiles Diesel trucks Factories and manufacturing Construction equipment Coal-burning electic plants Forest fires Wood-burning stoves

Very Somewhat concerned

SLIDE 53

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

53

Infrastructure spending priorities (National Survey)

Below is a list of infrastructure development projects that people also call public works or community improvement projects. Over the next 10 years, your local and regional governments will be facing many difficult issues and competing demands. With limited resources, they won’t be able to do everything and must establish priorities. Knowing that financial resources are limited, what priority should your local and regional governments give to each project: low priority, medium priority, high priority, or urgent priority? Try not to say urgent for all the

projects. Be selective in your rating. Also, remember that we’re talking about

projects over the next ten years. You may have other projects in mind, but please limit your answers for now to just the projects listed below.

SLIDE 54

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

54

Infrastructure spending priorities (National Survey)

36% 32% 27% 27% 12% 11% 7% 7% 5% 37% 41% 40% 30% 31% 26% 23% 21% 15%

Pipes and systems for drinking water Roads and bridges Sewer pipes and treatment facilities Local alternative energy systems Buses, light rail, streetcar lines Sidewalks and crosswalks Neighborhood parks Community centers Bicycle lanes

Urgent High priority

SLIDE 55

B. Rating transportation infrastructure

SLIDE 56

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

56

How would you grade public infrastructure in Oregon?

10% 14% 10% 7% 4% 38% 33% 27% 26% 21% 33% 32% 34% 37% 34% 11% 9% 17% 17% 23% 6% 6% 8% 5% 15% Major highways Water and sewer systems Bridges Public school buildings City streets

A B C D F

SLIDE 57

C. Transportation safety

SLIDE 58

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

58

What do you think of when you think of highway safety? (National Survey)

Well-maintained roads/bridges

Speed limits

People driving safely/obeying the law

Patrol officers, more law enforcement

Well-designed roads Reducing accidents/fatalities

Preventing distracted driving

Proper signage and lighting

Preventing impaired driving (drugs, alcohol) Improving traffic flow Seatbelts Defensive driving/being aware

32%

22%

14%

10%

8% 8%

6%

9%

4% 3% 2% 2%

SLIDE 59

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

59

Highway safety issues rated “urgent” (National Survey)

45% 31% 21% 18% 18% 17% 16% 11% 10% 4% Ban texting while driving in all 50 states Engineering measures such as lighting and guard rails Increase seat belt use to 100% in all 50 states Required driver’s education classes prior to getting license Ensure the long term availability of highway safety funding Laws requiring ignition interlocks for impaired drivers Improve detection of drugged drivers Make roads safer for senior drivers Automated enforcement such as red light cameras Improve commercial vehicle safety with technology such as automatic braking

SLIDE 60

D. Preferred transportation system

SLIDE 61

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

61

How important is each aspect of your community to you?

94% 80% 69% 64% 53% 52% 37% A quality environment Natural areas for outdoor activities Cultural amenities like libraries and museums Safe bike and pedestrian trails A vibrant downtown Public transportation--safe, clean, and frequent The ability to live without relying on a car

SLIDE 62

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

62

Most important values for how to best fund transportation improvements (ranking - percentage most important)

Transportation systems should be designed with convenience and

speed in mind. People should be able to get anywhere they want to go as

fast as possible. Transportation systems should be designed with the environment in

mind. People should be able to easily navigate an area, but not at the

expense of clean air and rising global temperatures. Transportation systems should be designed with public health in mind. People should be able easily navigate an area, but they should also be encouraged to lead active lifestyles. Transportation systems should be designed with cost in mind. Governments should spend as few dollars as possible to provide safe roadways for residents, even if that means limited transportation choices.

28% 39% 18% 15%

SLIDE 63

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

63

How would you improve the transportation system to serve people over 45 years old?

40% 15% 40% 27% 57% 10% Expand road capacity Improve sidewalks and bike paths Increase transit service

How would you improve the transportation system to serve people under 45 years old?

SLIDE 64

60% 10% 10% 9% 9%

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

64

Which one of these options do you think should be the highest priority over the next 10 years? Which should be the lowest?

Build new roads, highways, and bridges Promote alternative fuel vehicles like hybrids and EVs Invest in public transportation Promote alternative modes to driving like bicycling, walking and public transit Maintain and preserve roads, highways, and bridges

2% 24% 35% 6% 26%

Top priority Lowest priority

SLIDE 65

E. Future of transportation

SLIDE 66

Amount of time spent in personal vehicle twenty years from now

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

17% 36% 41% More time About the same Less time

66

SLIDE 67

What will transportation in the U.S. look like in twenty years?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

64% 26% 10%

Don't know

67

Mostly the same: Most Americans will use/own a personal vehicle Very different: Few Americans will use/own a personal vehicle

SLIDE 68

I believe governments should build transportation infrastructure that…

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

16% 54% 25% 5%

Don't know

68

Makes driving more convenient and cost-effective. Makes public transit, walking and biking more convenient and cost- effective Retains the current balance between driving and alternative modes

SLIDE 69

Interest in the concept of driverless cars

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

28% 26% 25% 21% Very Somewhat Not very Not at all

69

SLIDE 70

How will driverless technology affect driving safety?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

24% 17%

13%

32% 14%

Safer Less safe Don't know

70

A lot Somewhat

55% 31%

SLIDE 71

How will driverless technology affect traffic congestion?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

13% 6%

35%

30% 16%

Decrease Increase Don't know

71

Greatly Somewhat

43% 22%

SLIDE 72

How likely is it that driverless technology will become commonplace in the next 20 years?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

22% 23%

6%

43% 7%

Likely Not likely Don't know

72

Very Somewhat

65% 29%

SLIDE 73

F. Transportation funding

SLIDE 74

What do you think is the primary source of funding for Oregon’s state roads, highways and bridges?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

74

54% 10% 7% 7% 4% 1% 17%

Gas taxes Vehicle registration fees Property taxes Federal funding Income taxes Don't know Other

SLIDE 75

Level of support for transportation funding

ptions

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

75

9% 10% 7% 6% 5% 14% 8% 11% 9% 7% 3% 22% 20% 24% 20% 14% 15% 15% 16% 16% 15% 11% 16% 39% 46% 39% 48% 59% 62% Tolls on specific highways/bridges Increasing gas taxes Increasing vehicle registration fee Implementing a vehicle sales tax Implementing a road usage charge Increasing the income tax Very supportive Not at all supportive

SLIDE 76

Which one of these options do you support most?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

76

24% 21% 17% 11% 6% 4% Tolls on specific highways/bridges Increasing gas taxes Increasing vehicle registration fee Implementing a vehicle sales tax Implementing a road usage charge Increasing the income tax

SLIDE 77

Road Usage Charge

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

77

Concept of a fee on miles driven is mostly unfamiliar People who dislike road charge have a variety of objections:

Unfair to certain classes of people—long distance commuters and buyers of fuel-efficient cars Disbelief that there is a funding problem/distrust in government Damage to the environment—moving backwards on HEV incentives Complex and expensive to implement and enforce Intrusive or inconvenient Tracking and privacy concerns

SLIDE 78

Road Usage Charge

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

78

Once participants understand what road charging is and how it might work, they generally accept it as a fair replacement for the gas tax Very important to have an effective education campaign:

Explain the current funding system and challenges Provide concrete examples of financial impact of a road charge as compared to the gas tax for specific driving circumstances Road charges are a replacement tax, not a new tax People will have choices Provide information about implementation costs, projected revenues, new systems, program transparency and use of funds Develop strategy to defuse negative assumptions about location tracking, complexity, costs, environmental impact, enforcement

SLIDE 79

Desirability: Shift some funding for road and highway construction towards public transportation projects

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

79

18% 21% 13% 29% 14%

Desirable Neutral Not desirable Strongly Somewhat

SLIDE 80

25% 34% 6% 21% 13%

Desirable Not desirable Don't know Strongly Somewhat

How do you think you would vote on a new constitutional amendment which read:

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

80

Amend the state Constitution to allow up to 10% of fuel taxes for investments for bus, transit, bike, and pedestrian options rather than restricting funding only to highway construction

SLIDE 81

Would you support an amendment to your state constitution to? (4-State Survey)

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

81

53% 35% 12% Yes No Not sure

Allow flexibility for the gas tax to be spent on other forms of transportation in addition to roads, such as mass transit, walking and biking connections, and intercity passenger rail.

SLIDE 82

How much gas tax revenue should be spent on public transportation like rail and buses? (4-State Survey)

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

82

12% 12% 22% 34% 20% 40 percent or above 20 percent 10 percent 5 percent None at all

SLIDE 83

III. Communications

SLIDE 84

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

84

Link to what they personally value about living in Oregon/community
Link to the most important problems they want their government officials to

fix

Link to services they feel are more/most important
Link to reasons people give for investing in their neighborhood/community
Link to what means positively for small business
Link to what means positively for vulnerable populations
Keep basic
Don’t use “government”
Use “option(s)” and “choice(s)”

SLIDE 85

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

85

Show public involvement
Show accountability and transparency
Show partnerships
Tell a great story (concrete, surprising, simple, credible, emotion)
Use effective messengers
Use multiple communication sources
Parallell track for Spanish-speaking Oregonians (others?) –know your

changing demographics and psychographics

Be careful of social media – digital divide
Keep at it, sustained effort

SLIDE 86

Why invest in your neighborhood or community?

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

86

Personal safety
Sense of community/neighborliness
Maintaining good health
Property value
Having/saving time
Importance of children
Importance of helping people in

need

Intergenerational responsibility
Expression of values

SLIDE 87

How much do you agree this is a good reason to support paying more for infrastructure? (National Survey)

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

87

58% 42% 40% 44% 39% 39% 30% 41% 42% 38% 42% 41% 7% 10% 11% 9% 11% 10%

Agree strongly Agree somewhat Somewhat/strongly disagree Failing or inadequate infrastructure undermines our economy. Well maintained infrastructure increases property values. If we don’t address infrastructure problems now it will only cost more money in the future. Investing in infrastructure can make us more energy efficient. Investing in infrastructure will create family wage jobs Investing in infrastructure will safeguard public health.

SLIDE 88

How much do you agree this is a good reason to support paying more for infrastructure? (National Survey)

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

88

35% 38% 38% 22% 20% 43% 39% 34% 34% 35% 16% 12% 19% 27% 27% 9% 10%

Agree strongly Agree somewhat Somewhat/strongly disagree Existing fees and taxes are not adequate to pay for our current infrastructure needs. Not investing in infrastructure improvement today will decrease the quality of life we enjoy. Our existing infrastructure is falling apart. Existing taxes and fees are not adequate to pay for future infrastructure needs. Failing or inadequate infrastructure undermines our property values.

SLIDE 89

IV. Takeaways: The Tough Love

SLIDE 90

The tough love

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

90

THE UGLY THE BAD THE GOOD

General opinion climate not

helpful: negativity and low awareness/knowledge levels

‘Wasteful’ and ‘inefficient’

big part of semantics and imagery associated with transportation

Low support for funding
ptions initially
Tuesday’s gas tax increase

votes

Not a top tier value, issue,
r public service
Deteriorating transportation

system not perceived to be a crisis

All about “maintenance”
Opportunities to educate

(connect the dots to more important values, issues, services)

Traffic congestion increasing

as an issue people want something done about in some areas

Opportunities to leverage

public’s positive attitudes about: safety, climate change, communities for all ages and abilities, small business, vulnerable populations, “choice”/”options”

Once they get it, RUC is

supported as a general concept

THE GOOD AND THE BAD

Tigard BM 34-255
Puget Sound Transit
LA California Measure M

SLIDE 91

DHM RESEARCH | OREGON TRANSPORTATION FORUM | NOVEMBER 2016

91

SLIDE 92

(503) 220-0575

www.dhmresearch.com @DHMresearch facebook.com/dhmresearch Adam Davis Founder & Principal adavis@dhmresearch.com