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a research program in Madrid 2016-2018 Claudia Yubero and Manuel de - - PowerPoint PPT Presentation

Tourism, heritage and space in large urban regions: a research program in Madrid 2016-2018 Claudia Yubero and Manuel de la Calle Heritage, Tourism and Development Research Group Universidad Complutense de Madrid Nectar Cluster 5. Launch


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Tourism, heritage and space in large urban regions: a research program in Madrid 2016-2018

Claudia Yubero and Manuel de la Calle Heritage, Tourism and Development Research Group Universidad Complutense de Madrid

Nectar Cluster 5. Launch Workshop. 29th september - 1st october, 2016. Lugano, Switzerland.

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Who we are

Since 1995 Heritage and tourism in historic cities Tourism functionality analysis and evaluations Tourism planning

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Research projects & contracts

Archaeological areas Monumental sites Historic cities Cultural landscapes

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The Heritage Ensembles as Tourist Assets in the Community of Madrid: Problems and Opportunities in Territorial Perspective.

Metropolitan tourism results from the link between traditional city tourism and a new metropolitan agglomeration tourism (Marchena, 1995).

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Introduction to the program

  • Institutional needs (!)
  • Scientific needs
  • Main objective:

Understand whether (and where) the deployment of tourism&leisure corresponds to the distribution and promotion

  • f

cultural heritage.

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The team

Laboratoire d’urbanisme UPEC-UPEM- EIVP - París Istituto Superiore per i Sistemi Territoriali per l'Innovazione - Turín Spanish R.G. (Castilla-la-Mancha University, Sevilla, Valladolid) Cultural Heritage associations Local governments Regional Council Aranjuez Cultural Landscape Foundation Spanish Cultural Heritage Institute - IPCE

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  • The Communit

ity of f Madrid id is is o

  • ne of

f the majo jor touri rist regio ions of f the country ry, sim imil ilar to other r la large European urb rban regio ions where capit itals ls settle le (P (Paris is, Lis isbon, Rome, Berl rlin in, etc.) .)

Background

13.67 million trips Data source: IET. >4.55 million  foreign tourists 9.12 million  national tourists 2.67 million  residents

Île de France: 77.69 | Inner London: 44.82 | Lazio: 30.68 | Berlin: 26.8 | MA Lisbon: 11.94

6.5 million inhabitants

Madrid: 19,75

Overnightsatys (million)- Data source: Eurostat.

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Background

  • The regio

ional l map explo lored to date fi fits the d dis istri ributio ion model l sugg ggested by Hall ll (2 (2005; 2009). ).

  • How does the touri

rist deplo loyment lo look li like?

  • Dis

istri ributio ion of f touri rist mobil ilit ity.

  • Dis

istri ributio ion of f the t touri rism in infr frastructure.

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Distribution of tourist mobility

Inside the Madrid region: Methodological limitations.

  • 2 Official household mobility surveys
  • 1 Official Tourism survey
  • 2 telephonic surveys
  • Information requests in TIO in 3 cities.

Foreign visitors National visitors Resident visitors One day trippers Secondary housing Overnight in comercial facilities

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  • Alternative data sources are emerging…

Photosharing + GIS

Distribution of tourist mobility

Source: García, Gutiérrez & Mínguez, 2015. Identification of tourist hot spots based on social networks. Applied Geography, 63, 408-417.

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  • Alternative data sources are emerging…

Tracksharing + GIS

Distribution of tourist mobility

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Distribution of the tourism infrastructure

Tourist power and tourist especialization

  • Restaurants, Accomodatio

ion, & Secondary ry housin ing

30.000 restaurants 142.154 beds 162.022 second homes

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  • Emerging phenomena in tourism with significant spatial impact on cities…

Distribution of the tourism infrastructure

Madrid (Inside AirBnB) 4,580 (61.5%) entire home/apartments 2,760 (37.1%) private rooms 106 (1.4%) shared room

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  • Our

r communit ity has a a very ry powerful l and div iverse heri ritage, a le legacy la largely associa iated wit ith t the s status o

  • f

f Madri rid as the p poli litic ical l and admin inis istrativ ive header from the Modern Age., but…

Background

Cultural motivation vs. Cultural practices

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Background

  • Heri

ritage is is r requir ired to act as a a reference of f regio ional l id identit ity, to supply ly a quali lity envir ironment for the resid ident popula latio ion and als lso to become an economic ic resource via ia touri rist use for r the regio ional l develo lopment.

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O.2. HERITAGE INFORMATION SYSTEM IN GIS AND IMPLEMENTATION OF TOURIST APPLICATIONS (SIPCAM). R2-1 Tourist information system based

  • n GIS: SIPCAM

R2-2 Virtual Atlas of heritage ensembles Law 3/2013, of 18th June, of Historical Heritage of the Community of Madrid

Scientific Programme

  • 1. To define heritage

ensembles (density, spatiality & interest)

  • 2. To define regional

structure

9.140 elements

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O.4. CHARACTERIZING AND EVALUATING THE TOURIST USE OF REGIONAL HERITAGE ENSEMBLES. REGIONAL SCALE LOCAL SCALE R4-1 Intensity tourist use map  focusing on heritage ensembles. R4-2 Case studies in selected heritage ensembles.

Scientific Programme

?

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  • 1. Geospatial analysis in Tourism using BIG-Data.

2016/2017.

  • 2. Space Syntax: tourism patterns in urban spaces.
  • 3. Use of geomarketing and geotourism applications.

Activity Programme

** Throughout the year specific courses **

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Thank you for your attention

Contact details: Claudia Yubero claudiayubero@ucm.es www.ucm.es/patrimonioturismomadrid