A Qualitative Evaluation of User Control Mechanisms in (News) - - PowerPoint PPT Presentation

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A Qualitative Evaluation of User Control Mechanisms in (News) - - PowerPoint PPT Presentation

Designing for the Better by Taking Users into Account: A Qualitative Evaluation of User Control Mechanisms in (News) Recommender Systems Dr. Jaron Harambam Institute for Information Law University of Amsterdam


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 Designing for the Better by Taking Users into Account: A Qualitative Evaluation of User Control Mechanisms in

(News) Recommender Systems

  • Dr. Jaron Harambam

Institute for Information Law – University of Amsterdam j.harambam@uva.nl

  • Dr. Mykola Makhorthyk (UvA) – Dr. Dimitrios Bountouridis (TUDelft) – Prof. dr. Joris van Hoboken (UvA)
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Recommender Systems: Curse or Blessing?

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Concerns

Filter bubble fears, or reduction of diversity Lack of transparency Little user control

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Recommender systems in the news domain

Legacy media corporations and social media platforms Greater controversy: Information is crucial to democracy

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Fair News Project

What are the ethical, societal and technical dimensions of the rise of recommender systems in the news domain?

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Different Subprojects

Ethnographic Research News Reader Research Simulation Model

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News Reader Focus Groups

Why focus on user control?

Empirical argument Theoretical argument

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Focus Groups User Control Study

Four focus groups, or think-aloud sessions (N=21) RQ: how do people evaluate different control mechanisms in news RS? Collectively reviewed a News Recommender Prototype (NRP) Control mechanisms at input, process and output level

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Focus Groups User Control Study

Qualitative research design: Complexity and nuance in people’s own words Aimed at highlighting diversity: making distinct positions clear Quantitative studies can test these across broader populations

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News Recommender Prototype (NRP)

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News Recommender Prototype (NRP)

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Results

General observations: Distrust: who is being served here? Usefulness: only with much contents Intuitive design: inline with recommendations

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Results

Input level: Dashboard with reading history: self-realization Content categorization: flexible adjustments

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Results

Process level: Choosing different recommender algorithms: easy and powerful Anthropomorphized recommender algorithms: divergence

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Results

Output level: Ordering content: not really in “control” Nice extra, but not sufficient

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Conclusion

Strong desire for more control Aligns with current data protection regulations (GDPR) Reciprocity: meaningful return of personal data collected Self-Actualization: activating and achieving personal goals

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Thank you for your attention RecSys 2019 Paper at ACM Digital Library: https://dl.acm.org/citation.cfm?id=3347014

  • Dr. Jaron Harambam

Institute for Information Law – University of Amsterdam j.harambam@uva.nl