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a positive difference to customer relations on the frontline? - PowerPoint PPT Presentation

What do your sales reps need from you in order to make a positive difference to customer relations on the frontline? Influence the culture and mindset of the reps to gain buy in to the brand Provide the right tools and training


  1. What do your sales reps need from you in order to make a positive difference to customer relations on the frontline? • Influence the culture and mindset of the reps to gain buy in to the brand • Provide the right tools and training • Support the individual needs of a rep • Integrate qualitative feedback from the rep with other channels Moderator: Magnus Franzen, Head of Business Intelligence, eyeforpharma Jennifer Grech, Global Head of Customer Relationship Excellence, Lundbeck Philip Haldar, Vice President, European Marketing Director, Alimera Sciences Melanie Brown, Vice President – Client Solutions, Agnitio

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