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I GET AROUND DOWNTOWN A New Signage & Wayfinding System For Downtown Los Angeles October 2019 WHAT IS IT? I GET AROUND DOWNTOWN is a wayfinding system throughout Downtown Los Angeles (DTLA) that integrates signs, maps and real-time


  1. I GET AROUND DOWNTOWN A New Signage & Wayfinding System For Downtown Los Angeles October 2019

  2. WHAT IS IT? I GET AROUND DOWNTOWN is a wayfinding system throughout Downtown Los Angeles (DTLA) that integrates signs, maps and real-time digital information to assist with navigating its neighborhoods, destinations and amenities.

  3. CASE STUDY Walk NYC

  4. CASE STUDY Legible London

  5. WHY DO WE NEED IT? • DTLA is booming with new residents and visitors and is Los Angeles’ hub of sports, entertainment and culture. • The upcoming 2022 Super Bowl, 2026 World Cup and 2028 Summer Olympics are on their way – and the fans will be here! • This project is an important part of readying for these events and will deliver meaningful improvements to the lives of people who live, work and visit DTLA every day.

  6. WHY DO WE NEED IT? DTLA’s 15-year old vehicle and pedestrian wayfinding system is out-of- date, deteriorating and needs to be replaced to keep pace with the area’s current and projected growth and development.

  7. PROJECT GOALS The goals of this new wayfinding system are to: • Improve the connectivity, accessibility and experience of DTLA • Make it easier to get around DTLA by all modes of travel • Foster a welcoming pedestrian environment and sense of place • Strengthen the identity of DTLA and its neighborhoods • Connect people with DTLA’s neighborhoods, landmarks and destinations • Be adaptable, durable and easy to maintain

  8. SCHEDULE & PROJECT SCOPE Analysis and Inventory: Signage &Wayfinding Signage & Wayfinding Master Plan: Design Intent Package: 12 Weeks IMPLEMENTATION 14 Weeks 22 Weeks Wayfinding Map Design: 24 Weeks Kick-Off Draft Sign Family Options/ Final Master Plan Recommendations Map Style • Stakeholder Interviews • Kit of Parts / Sign Family • Graphic standards for type, color and mapping Design • Inventory ofExisting • Materials and fabrication details Downtown Signs • Sign Locations and • Revenue Generation Proforma Programming • Existing Conditions • Sponsorship Recommendations Mapping andAnalysis • App Development Recommendations • City Requirements/ Standards for Signage Design

  9. NEXT STEPS 1. Refine list and map of destinations 2. Develop implementation strategy 3. Draft recommendations: sign types/ locations, design elements, destinations, routes

  10. I GET AROUND DOWNTOWN A New Signage & Wayfinding System For Downtown Los Angeles October 2019

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