A F R I C A = R I C H E S T wagwan.
A F R I C A = R I C H E S T
J I T H I N M A J E E D | W A N A not money.
J I T H I N M A J E E D | W A N A Culture.
J I T H I N M A J E E D | W A N A arts.
J I T H I N M A J E E D | W A N A music.
textile.
Pottery.
J I T H I N M A J E E D I | W A N A We Are New Africa client.
Nigeria.
ambassadors. Wizkid.
ambassadors. davido.
ambassadors. runtown
the African Narrative. bonsai encourage and support people with a creative vision
Impact. brand awareness.
Impact. donations.
slide into the dm. client negotiation
bonsai Style. script to screen.
demonstration observational / experimental demonstration Style. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.
street painting.
bonsai Sell the art.
recyled rice bag jacket. bonsai In collaboration with Josephine Nakiyimba
bonsai behind the scenes. stitching the jacket
Astrid fashion designer.
Samraj artist.
question time. W A N A | J I T H I N M A J E E D ask me anything.
Intro Nigeria is a very rich country? Would you agree? I would say it’s the richest country in the world, not in terms of monetary value, But in terms of arts and culture. From weaving indigo dyed batik textiles to intricate pottery work, Nigeria has a rich foundation in the arts. Client My client is We Are New Africa otherwise known as WAN Africa, they are a non-profit based in Nigeria that promotes education in academics, arts and sports. It is an initiative run by influential figures in Nigerian pop culture such as Wizkid, Davido and Runtown. WAN Africa aims to encourage and support people with a creative vision that are ready to take the African narrative forward. They help provide the tools and services to promote better education, the arts and sports. Their latest projects include granting water access to schools and collaborating with celebrity stylists to construct clothes from recycled materials. Impact The goal of this 5 min campaign is to essentially raise awareness and help promote donations to the organizations. The proprietors are very keen on executing the idea. The branding for WANA is very poor and could do with our help. Goals to be achieved: 1. Audience to spread WANA brand by word of mouth and online 2. To donate to WANA 3. African audience to reach out and subsequently help discover rising talent 4. Brands and organisations to partner with WANA 5. To share the campaign film. Style This will be an activist campaign. The film, a demonstration, is a mixture of experimental and observational documentary storytelling. The premise of the video involves a painter of African heritage doing a painting in Trafalgar square. He or she will do this while wearing a replica of the recycled rice bag jacket that a Ugandan collaborator of WANA designed last summer. We will record the reaction of the bystanders and attempt to get donations and sell the painting at the end. The proceeds, of course, go to WANA. The campaign functions as an experiment and everything from initial sketches of the jacket to painting on London streets will be visually documented. The reaction and emotions of the bystanders will be captured and at the end of the 5-minute film, the painting is to be sold on site. Social Media Strategy The campaign will roll out across Instagram, Facebook and YouTube as sponsored posts or pre-roll video advertisements. Ambassadors of WANA have considerable amounts of following on social media, hence content should also be channelled through their accounts. Anyone online, in Africa and the UK, searching for charities, non-profits or philanthropy related keywords should be targeted to receive these posts. Pay per click will be deployed with a budget of £30 initially across the mentioned platforms (subject to increase if engagement targets are met).
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