SLIDE 1
A A New Retail Concept
Christabel Brain, Victor Castillo, Núria Domènech, Cecilia Natalia Hage, Johana Seas, Giulia Trombi
Context Ta Targe get
International Students
Un Universes Method
“I miss my mum...especially her food!!”
A A New Retail Concept Christabel Brain, Victor Castillo, Nria - - PowerPoint PPT Presentation
A A New Retail Concept Christabel Brain, Victor Castillo, Nria - - PowerPoint PPT Presentation
A A New Retail Concept Christabel Brain, Victor Castillo, Nria Domnech, Cecilia Natalia Hage, Johana Seas, Giulia Trombi Context Ta Targe get Un Universes Method International I miss my Students mum...especially her food!!
SLIDE 2
SLIDE 3
1.8 million Students in Spain
Secondary Data
72% are Spanish nationals 23% come from abroad
Source: www.theguardian.com, European Students Statistics, 2012.
15% of population are women
- ver 55
High dependency
- f youth &
elderly 23% of females are unemployed
SLIDE 4
Primary Data
In Interviews with Students
Students from ESADE, age 24-26 years old Students don’t like doing house chores. Cooking is the activity they dislike the most. They dedicate between 2-5 hours/week to do these activities What they miss the most is homemade food and someone doing the laundry for them
SLIDE 5
Households composed by 3-4 people Mums from Barcelona cook twice a day Many times, there are leftovers that stay in the fridge for days and at the end are thrown away Mums would love to be paid for these leftovers! Many mums would love to cook for students who miss food from their home countries
Primary Data
In Interviews with Mums
SLIDE 6
Survey Results
19 M / 33 F Average age: 23
Time spent doing housechores
5-10 min; 21,2% 15-30 min; 38,5% 30 min-1 hour; 28,8% More than 1 hour; 11,5%
Behaviour Introduction of our concept
Time spent far away
Europe: 75% (Spain, Italy, France, Germany)
Most missed Housechores most preferred
1. Cooking 2. Grocery shopping 3. Doing laundry 4. Cleaning the apt 5. Washing dishes 1. Family 2. Friends 3. Homemade food
5-10€: 85% 15-20€: 15%
Willingness to pay delivery fee Estimated prices per meal
Yes: 69% > 1 year: 67% 4-6 m: 21%
Background
Characteristics
SLIDE 7
Identifying The Problem & Solution
Wh What do do yo you me mean to to my my li life? «You
- u ca
can en enjoy th the ta taste te
- f
- f hom
- me, far
ar from
- m hom
- me»
Missing ur Mum
Re Restau auran ant Mo Mobile Ap App
SLIDE 8
THE M.u.M APP
1 2 3 4 5 6 7 8
SLIDE 9
THE M.u.M APP
1 2 3
OR
○ Easy process, no efforts ○ Fosters imagination à Dopamine à
Great Customer Experience
SLIDE 10
The Restaurant
One room for every taste and need!
Open Kitchen Entrance Toilet Modern Living Room Seaside Living Room Antique Living Room Ethnic Living Room Liberty Living Room Chalet Living Room
Making everyone feel at home, involving every sense!
Cooking Lessons
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Back-end Tangibles
- Receive orders
- Modify dishes
- Chat with
students
- Set prices
- Ratings ✰✰✰✰✰
- Restaurant revenue
- # customers
- Daily app users
- Application
- Screening
- Selection
- Membership
Hu Human Re Resources M. M.u.M. . Ap App Ke Key Pe Performance In Indicator
- rs
SLIDE 12
Potential Competitor’s Analysis
Chain restaurants
- ffering
‘homemade’ food Family-owned restaurants
- ffering home
cooked meals App-based restaurants ‘The food of mum, to takeaway’ Easy, fast and fresh food
FELIX RESTAURANT
Barcelona
Homemade food with a homely atmosphere Apps that allow you to order food from a variety of restaurants
SLIDE 13
Cost and Revenues
Renovation costs 200,000.00 App development costs 8,000.00 Furniture 36,000.00 Total initial investment 244,000.00
- Revenue:
- 12€ average expense of each person at the
restaurant/delivery.
- 20% of the order is our commission.
- For optimistic, moderate and pessimistic
scenarios, respectively:
- 200/125/50 customers per day in the restaurant
- 300/200/100 delivery orders per day
- 7/5/3 employees full time in the restaurant
Total initial investment Assumptions
16% 10% 68% 2% 1% 3%
Moderate scenario Cost allocation on average
Food Employees' salaries Payment to mums that deliver Marketing efforts (advertising expenses, etc.) Electricity, water, gas (for kitchen), wifi Restaurant lease
SLIDE 14
NPV and Break even Point
Considering both the moderate and the optimistic scenarios, this investment can be considered as feasible.
- Growth in next years 1%, 5%,
10% according to the scenarios
- Taxes are 30%
- Discount rate of the industry
is 5.86%
Assumptions
NPV 931K NPV 486K NPV
- 76K
Break
- even
730 d Break
- even
223 d Break
- even
143 d
Optimistic Scenario Moderate Scenario Pessimistic Scenario
SLIDE 15
The end
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