700,000 Better off podcasts Global advertising 20% - 35% $500m - - PowerPoint PPT Presentation

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700,000 Better off podcasts Global advertising 20% - 35% $500m - - PowerPoint PPT Presentation

Jul 23, 2023 434 likes •624 views

PODCRAFTING Making your podcast The World of Podcasts / Te Ao Podcasts Younger Better educated 700,000 Better off podcasts Global advertising 20% - 35% $500m listened in the past month So how do you stand out? A podcast is NOT

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PODCRAFTING

Making your podcast

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The World of Podcasts / Te Ao Podcasts

700,000 podcasts

20% - 35%

listened in the past month

Younger Better educated Better off

Global advertising $500m

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So how do you stand out?

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A podcast is NOT radio...

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...but more like movies and books

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Radio Podcasts

  • WHERE you want it
  • WHERE you want it
  • WHAT you want
  • WHEN you want it
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Intimacy

  • one to one
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Conversational

Check your jargon at the door Talk normal Don’t report or present at me Talk like you’re having a drink with your listener Most of all… Sounding like you’re authentic and unscripted

takes really good scripting!

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Leave it in…

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…and 
 Get Out!

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A story, not a topic

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From Out on the Wire, by Jessica Abel

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You need a:

  • Reason to care
  • Protagonist
  • Cast
  • Plot
  • Series of scenes

Map the story

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It’s somewhere else instead...

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Resolution

  • Intimate
  • Conversational
  • Leave it in
  • Get out
  • Story map
  • Beginning, middle and end
  • Narrative arc
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