PODCRAFTING Making your podcast
The World of Podcasts / Te Ao Podcasts Younger Better educated 700,000 Better off podcasts Global advertising 20% - 35% $500m listened in the past month
So how do you stand out?
A podcast is NOT radio...
...but more like movies and books
Radio Podcasts ● WHERE you want it ● WHERE you want it ● WHAT you want ● WHEN you want it
Intimacy - one to one
Conversational Check your jargon at the door Most of all… Talk normal Sounding like you’re authentic and unscripted takes really good scripting! Don’t report or Talk like you’re present at me having a drink with your listener
Leave it in…
…and Get Out!
A story, not a topic
From Out on the Wire , by Jessica Abel
Map the story You need a: ● Reason to care ● Protagonist ● Cast ● Plot ● Series of scenes
It’s somewhere else instead...
Resolution ● Intimate ● Conversational ● Leave it in ● Get out ● Story map ● Beginning, middle and end ● Narrative arc
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