7 stupid simple strategies to explode your business growth By - - PowerPoint PPT Presentation

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7 stupid simple strategies to explode your business growth
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7 stupid simple strategies to explode your business growth By - - PowerPoint PPT Presentation

Dec 10, 2023 156 likes •567 views

7 stupid simple strategies to explode your business growth By @ClaytonJohnson first things first My Rules: Action is the only thing that produces results Focus on what actually grows the company Get creative, this can work for you

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7 stupid simple strategies to explode your business growth

By @ClaytonJohnson

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first things first

  • My Rules:
  • Action is the only thing that produces results
  • Focus on what actually grows the company
  • Get creative, this can work for you
  • Don’t worry about problems you don’t have
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my goal

  • Leave you with MULTIPLE AWESOME strategies you can

take and implement in your business

  • Give real life examples of what we did + Alternative routes

you can take

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main areas

  • 1. Getting Leads In The Door
  • 2. Converting More Leads Into Customers
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Let’s do this

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  • 1) Make the BEST out of your current traffic
  • Much easier to use what you currently have than to get more - AKA

Increase Conversions

  • Make it stupid easy to get on your list, sign up, etc
  • Eliminate Distractions, Make Stronger CTAS
  • Some examples…

Getting leads - strategy 1

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how did it work for us?

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  • 2) Focus on getting people on your email list
  • Why?

Getting leads - strategy 2

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Getting leads in the door

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  • 2) Focus on getting people on your email list
  • Why?
  • #1 return on investment
  • Direct connection to your customer base
  • Everyone checks email
  • You have more control than facebook or any other platform

Getting leads - strategy 2

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  • 2) Focus on getting people on your email list (opt in

maximizer)

  • Again, make it stupid easy
  • Put popups on your site, hellobar, leadboxes, blog etc.
  • Awesome resource for additional info: http://email1k.com/

Getting leads - strategy 2

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  • 2) Focus on getting people on your email list (opt in

maximizer)

  • Again, make it stupid easy
  • Put popups on your site, hellobar, leadboxes, blog etc.
  • Awesome resource for additional info: http://email1k.com/

Getting leads - strategy 2

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  • 3) Jack Influencer Audience
  • Why? They already have traffic and you can get a flood.
  • Find influencer with audience, do whatever it takes to get in

front of their audience.

  • Example: The HOTH: Shoemoney, NNM, Customer Reviews,

Affiliate Program, Giveaways, Friends

Getting leads - strategy 3

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Getting leads - strategy 3

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  • 3) Jack Influencer Audience
  • Try to do anything to help them out (and get a share of their audience

at the same time

  • Comment on their blog, Guest pos
  • Do a JV / Webinar
  • Buy ads on their site

Getting leads - strategy 3

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  • 4) Lead Magnets / Lead Pages
  • Create Lead Magnets / Things you can give away for

free, customer education to get people on your email list.

  • Example: HOTH - SEO Tools PDF download, Local

Tools, Easy Keyword Research, Local Webinar, etc.

Getting leads - strategy 4

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Getting leads - strategy 4

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Getting leads - strategy 4

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  • Converting More Leads into

customers

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  • 1) Do Better Email Marketing
  • Don’t send 1 and done emails if you are promoting

something - We used to do this. It works very mediocrely.

  • Instead: Send a sequence that builds up

converting leads - strategy 1

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  • HOTH Blitz was the first time we used this new strategy
  • We had explosive growth vs. our other launches
  • Why? It helps people, gives context, and builds

excitement

converting leads - strategy 1

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  • Example:
  • Email 1: Teaching concepts related to pitch
  • Email 2: Telling a story of success
  • Email 3: Explain how to do the same thing + We

can do it for you

converting leads - strategy 1

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  • This is the difference between a fizzle in sales and a

sales explosion

converting leads - strategy 1

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  • 2) Automate Follow Up
  • Almost everyone needs to be followed up with
  • It’s hard with a limited sales staff
  • What do we do? Automate it.

Converting Leads - strategy 2

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  • 2) Automate Follow Up
  • #1 - Customer.io
  • Automatically send welcome emails, follow up, and

trigger emails

Converting Leads - strategy 2

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  • #1 - Customer.io
  • Automatically send welcome emails, follow up, and

trigger emails

Converting Leads - strategy 2

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  • 2) Automate Follow Up
  • #2 - Adroll / Retargeting
  • Follows visitors around the web automatically for

you

Converting Leads - strategy 2

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  • 2) Automate Follow Up
  • #2 - Adroll / Retargeting
  • Follows visitors around the web automatically for

you

Converting Leads - strategy 2

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  • 3) Make People Like and Trust You via Autoresponder
  • Why? Get people from Interest to Trust. Become
  • authority. Help people before asking for a sale.

Converting Leads - strategy 3

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  • How? Any mail program (Aweber, Mailchimp).
  • Send out a customer survey asking for the top

problems.

  • Correlate the answers
  • Write an email for each one

Converting Leads - strategy 3

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there ya go. now go implement and let me know!

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click below to get slides + links!

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Thanks!

Twitter: @the_hoth Facebook: facebook.com/thehoth