5 Th Thin ings s You our O r Organ aniz izat ation ion Need eeds to s to Kn Know Ab w Abou out Onl Onlin ine e Vot otin ing Elections and E-Voting: Legal Issues and How to Do It CEOs Under $2M SIG Meeting
Your Hosts: Bob Cla laus SBS Association Voting & Election Expert Tim Madsen Marketing Manager SBS
SBS: Who We Are… • Third-party elections & voting systems since 1990 • Helping organization of all sizes manage voting • Efficient elections, improving participation, increasing transparency Helping associations like yours…
Poll Question 1 How do you currently run your organization’s election?
1. The Importance of Elections & Internet Usage
Why is Voting Important to Organizations? • Connects members to organization • Helps members guide organization • A best practice: Promotes transparency, integrity and compliance Image: http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//TEXT+IM-PRESS+20090206STO48709+0+DOC+XML+V0//EN
Your Members Are Online…
2. Elements of Successful Online Voting Systems
Overview of Online Voting
1. Election Development • Promote the election • Logistics of the voting process • The need for online support • Election site built & tested • Ensure proper security Image: http://www.1stwebdesigner.com/design/google-adsense-monetizing-traffic-testing-tips-tricks-and-resources /
2. Membership vs. Election Database • Check for duplicates • Clean and collect • Eligible voting members only • Add election passcodes • Correct fields for reports • Secure file transfer server
3. Secure Invitations Deliver unique voter login ID and passwords - used by the voting website to confirm identities
4. Security Unique voter login IDs & passwords 128-256 bit SSL encryption Modern web framework SSAE16 (SAS70) audit & certification Secure enterprise datacenter Quality control procedures
4. Security: Safe Voter Login • Exclusive usernames and passcodes • Secure delivery • Ensure “one member, one vote”
4. Security: SSL Encryption • 128 or 256 bit • Safe transactions over the web • “As secure as online banking” Image: http://skotgat.com/google-searchs-ssl-change-blog
4. Security: Modern Web Framework Modern & supported: Not supported: • ASPX or ASP.NET • CFM (Cold fusion) • ASP (Active server page) • PHP (Hypertext Preprocessor) • CGI (Common gateway interface)
5. Election Results & Reports • Certified & notarized • Voter feedback • Monitoring trends • Non voter survey Image: http://farm5.static.flickr.com/4044/4505190973_b12b452ac8.jpg
Online Voting Tip: Usernames & Passcodes Image: http://www.technobitez.com/tutorials/how-to-view
Online Voting Tip: Provide Member Support • Be prepared to provide voter support • “It comes with the territory” • Clearly indicate how to contact on voting communications • Upset voters = ineffective system
Online Voting Tip: Budget • Vendor vs. in-house • Web only vs. hybrid • Self-administered vs. 3 rd party manages • Complexity • Custom vs. “off -the- shelf” • A request for proposal Image source: http://www.villapark.org/budget.htm
Online Voting Tip: Legal issues • Check your bylaws • Check with legal counsel • Be aware of state statutes Image source: http://emporis.ind.in
Review: Elements of Success • Integrated promotion plan – inform your voters • Create an intuitive process – keep it streamlined • Accurate member data • Be mobile friendly • Provide support • Analyze results Image Source: http://gabrieljoseph.com/7-key-lessons-of-success-by-will-smith/
3. Secure Online Voting vs. Online Polling Tools
Online Voting is Different From Survey Tools… Image Source: http://www.pennik.co.uk/Products.html /
Online Voting vs. Polling Software What’s missing from low -cost/free survey tools? • Specialized ballot & voting • Candidate photos & bios • Voter authentication • Paper ballot integration • SSL not standard • Live support • 256 bit SSL not available • Hacker Safe Protection • Voter receipts for recounts & audits • Certified for accuracy & security • Voting specific instructions and email
Online Voting vs. Polling Software Image Source: http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Generic-Warning-Symbol.htm /
4. Advantages & Disadvantages of Online Voting
Poll Question 2 Why are you considering online voting for your organization?
Disadvantages of Online Voting • Online voting isn’t a “silver bullet” • Transition period for organization • Internet usage not as popular in rural & older demographics* * Source: Pew Internet & American Life Project 2011
Advantages of Online Voting • Accessibility • Cost effectiveness • Mobile • Accuracy & expediency • Communications Image Source: istockphoto.com/
Advantages: Email Reminders
5. Online Voting Success Stories
Association of Graduates - USAFA • “Painful” election process • Built online election solution with paper element • Achieved 25% response rate • http://www.surveyandballotsystems.com/success-stories/aog-usafa/
American Assn. of School Administrators • Recognizing a good solution for the organization • Replaced a complex paper system • Election results are signed, sealed, delivered – and certified • http://www.surveyandballotsystems.com/success-stories/aasa/
Online Voting Demos Online voting systems & software: • Demos • Presentations • Board meetings Bob Claus contact info: Telephone (952) 974-2337 / Toll free 800-974-8099 1. Email: rclaus@surveyandballotsystems.com 2. LinkedIn: http://www.linkedin.com/pub/bob-claus/34/387/614 3.
Q&A and Further Resources • http://www.surveyandballotsystems.com/ • myDirectVote online voting software: http://www.surveyandballotsystems.com/mydirectvote • Response rates eBook: http://www.surveyandballotsystems.com/resource- library/resources/secrets-election-response-rates-ebook/
Recommend
More recommend
