5 Point Vision Presentation Overview By Bill Toth & Derek Tillotson Franchising is a TRILLION dollar industry and the reason for their MASSIVE success is because they understand the system is the solution. The SYSTEM produces PREDICTABLE Results, MASSIVE predictable results. What is a system – A simple (idiot proof) approach to producing predictable results Anecdote: McDonald’s is run by children that don’t even have to be able to tell time. Beep beep goes the deep fat fryer, pull the fries out, three shakes of salt…. With Network Marketing you get the system without the huge investment of capital. Unfortunately you also get as many systems as there are groups of people. And this leads to “system constipation” or more commonly “the grass is greener over there” syndrome. Both of which result in the paralysis of anal-ysis and/or zero volume. This is because “liking” another system – or presentation - takes the pressure off the person for not using the system or presentation they currently have. The Truth is the grass is always greenest where you water it. Your rewards will become effective as soon as you DO. Now let’s get to NuSkin and the 5 Point Vision presentation. Not everyone is going to like every slide, every picture, every word track or even order of slides. Often, we mistakenly believe that the one thing that brought us on board is the one thing that will bring everyone else on board. Over time, a lot of people actually forget what brought them on board and replace it with whatever is impressing them in the moment – which is usually the latest product or news story. Thank you, and here's the framework – the Three Key points we operated from while creating this presentation. First the Big picture overall = “Cater to the masses to live with the classes”; 1. Is this the story/presentation that takes us from 3 to 5 B $$ a. can any person, maybe even a child, tell the story using just the slides b. can it be used on any old/new computer, tablet, webinar, and mobile platform 2. Does it answer the questions in a prospects mind a. Who are you b. What are you doing c. What's in it for me 1. Can I do it 2. And if I do will it be worth it d. Are the 5 key points covered 3. The presentation needs to be generic enuff to allow for new introductions of new products without having to completely re-do the 5 point presentation. ie what we created...Energy, Skincare, Bodycare, Reshaping will remain as slide titles and maybe - at best - a new picture inserted so the story line stays simple and duplicatable. (Tell Steve Huang comments – he went with xyz system because it hadn’t changed in several years.) AND generic enuff so that leaders can emphasize what’s most important to them within the context of the overall Nuskin story . Again the grass is greenest where you water it.
The overall story of NuSkin is summarized in their mission and vision statements or "Our mission is to be a force for good throughout the world by empowering people to improve lives with rewarding business opportunities, innovative products, and an enriching, uplifting culture “ Our vision is to become the world’s leading direct selling company by generating more income for our sales leaders than any other company .” In layman’s terms; Here's a 30 yr company with 75 scientists going after the biggest complaints of aging - getting ugly, tired, fat, and broke - with fresh new technology every 6 months, creating record revenues and paying more to it's sales leaders than any other network marketing company ever. Here’s the rationale slide by slide: Slides 1-5 answer the prospects question why am I here? Slide 1 > Up on the screen as people enter room. The word Vision sets the tone for opening people’s minds. 98% of people have heard “Those without Vision perish” This is where the Host/MC sits the crowd down, quiets the crowd, and edify’s the presenter. Say the things the presenter can’t say about themselves without appearing to toot their own horn. Generally this is their accomplishments, pin title etc. The presenter tells their story in 90 seconds…or finishes up from where the Host/MC left off AND edify the host/MC or audience. Remember to edify! Personal stories should be done in about 90 seconds - Who am I, what was I doing career wise before NuSkin, why was I looking and what is my vision for Nuskin business and/or Self. Be Sincere. Be Genuine. Be Humble. Be a Vessel Slide 2 > Embrace possibilities is an embedded command. Planting seeds of openness…the questions crack open the vault. “Determine the way you age” is an uncommon phrase, out of the box. “Move beyond comfortable” begins to refer to their current financial situation. “Make a difference” is something human beings innately seek to DO. Slide 3 > Here’s where you’re at. You fall into one of these four quadrants. This slide is intended to open up the prospects wounds. People will do more to move away from pain, than they will to move towards pleasure. Ultimately it’s the emotional pain that drives a prospect to get started as a business owner/sales leader. And they will get started for one of the two reasons – time or money. (which by the way are the same two reasons people give when quitting) Slide 4 > Here’s what most people do about their situation. Ostrich Approach until they have a wake up call = birth, death ,divorce, bankruptcy, car wreck, illness Slide 5 > We’re going to cover 5 key factors relating to improving your situation, having more choices, choosing a company.
Slides 6-9 Answer the prospects question; “Who are you?” And are the item #1 of the five points ie COMPANY, Support, Mentorship. Slide 7 relates to TIMING Slide 6 > Plenty of talking points. #5 most trustworthy companies in America, Apple of Antiaging, Mission statement, publicly traded Slide 7 > When we started ageLOC annual revenues were about 1 Billion. Then in three years doubled to 2 billion, hockey stick growth curve. Added one billion in 2013. Slide 8 > Mentoring! Support! Talk about the coaching and support you personally have received and use, edify your mentors again. This helps answer the prospects question “Can I Do it”. And this is one of our greatest strengths as a company and as a Team – mentoring and support are second to none. Slide 9 > Starts to answer prospects question “What are you Doing”? Somewhere in the world we feed 100,000 meals per day. Yes even in the US. This is only 5% of what we DO, but it’s 95% of who we ARE. Slide 10 > Questions to redirect focus, continuing to answer “what are you doing?” and to open any wounds regarding how the prospect is aging. And because the problems of aging – getting Ugly, Tired, Fat , and Broke are soo huge Slide 11 > that’s why we built the world’s premier anti-aging research center, a first of its, kind facility. Now we’re building a second one in China. Slide 12 > It’s a home for our 75 full time on staff scientists to play, research, and find the sources of aging. (Some people tell the water leak story here. Do you mop up the mess or turn off the water.) Also, having 75 FULL time paid scientists on staff is a KEY distinction that separates Nu Skin from other nutrition and other NetWork Marketing companies. Slide 13 > Those scientists are working under the umbrella of NuSkin and its, assets – your assets. Owning LifeGen is a key point. They have been studying the genetics of anit-aging for 30 years. Some people will focus on the scanner here. Slides 14-18 Cover PRODUCTS AND SCIENCE of the five points and also answer the question in prospects mind “What are you Doing” Slide 14 > titled AgeLOC ENERGY – because ENERGY is a broad category, more products will be introduced that will fit this category…Vitality, R2 are just the start. Slide 15 > titled ageLOC SKINCARE – because SKINCARE is a broad category and more products will be introduced here, ie Spa returning to the US, personalized skin care etc. Slide 16 > titled ageLOC BODYCARE – another broad category, ageLOC technology will be applied here too.
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