36TH ANNUAL GENERAL MEETING Wednesday, April 6th ADVANCING & - - PowerPoint PPT Presentation

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36TH ANNUAL GENERAL MEETING Wednesday, April 6th ADVANCING & - - PowerPoint PPT Presentation

Oct 04, 2023 670 likes •989 views

36TH ANNUAL GENERAL MEETING Wednesday, April 6th ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE AGENDA 7:30am Breakfast Buffet 8:05am Introductions & Welcome 8:20am Highlights of 2015/2016 Work plan Marketing &

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

36TH ANNUAL GENERAL MEETING

Wednesday, April 6th

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AGENDA

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

7:30am 8:05am 8:20am 9:00am 9:10am 9:45am Breakfast Buffet Introductions & Welcome Highlights of 2015/2016 Work plan

  • Marketing & Events
  • Membership Services
  • Downtown Development Updates
  • Achievements 2015

Passing the Gavel Goals 2016 Budget 2016 KEYNOTE SPEAKER Robert Bacal Leveraging Your Cost Free Advantage: Better Customer Experience via “Small Ball” Final Messaging & Adjourn

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

201 5 Board of Directors, Staff & Volunteers

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

FOCUS 201 8

CORE VALUES

Teamwork Leadership Sustainable Growth

MISSION

Advancing & progressing to enrich the downtown experience.

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EVENTS

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

201 5 BDBA EVENT ROSTER Fit in the Core Saturdays in the Street Red Bag Event Treats in our Streets Shop the Neighbourhood Candlelit Stroll Christmas Windows of Downtown

  • City installed pedestrian counter Fall 2015
  • Single busiest day attributed to Treats in our

Streets with a total of 3,808 pedestrians

  • Full 2016 Events roster in AGM packages
  • Sponsorship opportunities for BDBA Members
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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

MARKETING

SOCIAL MEDIA 201 5 HIGHLIGHTS

Robust social media strategy with increasing engagement driving traffjc to our website & member’s websites Members encouraged to always check Twitter for emergency updates (Ex. Water main break, February 23rd)

Impressions: 7,61 1 Total engagements: 1 ,056

Twitter Followers January 1st 2015: 6,157 January 1st 2016: 8,341 Instagram Followers January 1st 2015: 615 January 1st 2016: 2,230 Facebook Followers January 1st 2015: 2,422 January 1st 2016: 3,798

MEMBER E-NEWS

Opportunity to increase avg. 30% open-rate

+ 263% + 35% + 56%

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

MARKETING

201 6 WORK PLAN

Based on 2015 Marketing Survey Results:

  • Responsive Website Design
  • Digital Marketing Plan - decrease print investment
  • Social Media investment
  • Google Adwords
  • Printed Business Directories 2x per year
  • E-News & Happenings 2x per month
  • CHCH Investment

Working relationship between Marketing & Membership Committees to develop member blog profjles for online content

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

Let’s collaborate story ideas for CHCH TV! Join us for an Open House Tuesday, April 19th.

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

MEMBERSHIP SERVICES

KEY FINDINGS Advocacy Business retention Business statistics Business times Communications Expansion plans Hours of operation Lease or Own? Location of business Number of employees Parking Road closures Statutory Holidays Years in business

Membership Engagement Survey 201 5 Your Voice, Your Downtown

BUSINESS SECTORS Retail – 34.33% Personal Service - 23.88% Professional Service – 14.93% Other - 11.94% Restaurant/Food - 8.96% Not for Profjt - 5.97%

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MEMBERSHIP COMMUNICATIONS

Internal Communications - Biweekly BDBA e-News (26 times/year), BDBA Newsletters (5 times/year.) Private LinkedIn Page – NEW Private group for members to talk and engage amongst fellow businesses on various issues in the downtown core. Membership Booklet - Overview of the BDBA core values and mission, various areas of work for the business association, who to contact and how the BDBA operates.

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SLIDE 11 BLENHEIM ST HALIFAX PL BIRCH AVE HALTON PL EMERALD CR WELLINGTON AVE WOODLAND AVE T S A H T R A M JAMES ST MARIA ST BLATHWAYTE LN ELGIN ST L A K E S H O R E R D L A K E O N T A R I O A K E S H O R E R D PINE ST O L D L A K E S H O R E R D ONTARIO ST TH SHORE BLVD W S T BURLINGTON AVE BURLINGTON AVE NELSON AVE E V A K C O R B M A P L E A V E LOCUST ST E V A R E G A H CLARK AVE T S L R A E P NEW ST E V A Y B T L O H COSBY AVE SWANSON CT T S N H O J T S H T E B A Z I L E HARRIS CR TORRANCE ST T S T N A R B HURD AVE CAROLINE ST EMERALD ST BALDWIN ST EDEN PL MAPLE CROSSING BLVD VICTORIA AVE SABLE DR RICHMOND DR BERDEA DR STEPHENSON DR GHENT AVE HYDE RD OLGA DR ALFRED CRES BLAIRHOLM AVE DEYNCOURT DR PROSPECT ST GRAHAM’S LANE T R C N A N L I L PAISLEY AVE GARY CRES C O U R T L A N D P L RAMBO CRES T S S S O R MIRIAM CRES HAMMOND ST FREEMAN ST R D D A E H S B M A L FREEMAN ST BELLWOOD AVE WATERLOO ST WOODLAND AVE C O U R T L A N D D R HAWKINS CRES City Hall S P E N C E R S M I T H P A R K Art Gallery
  • f Burlington
  • St. Mary’s
Church Discovery Landing

DOWNTOWN BURLINGTON

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

BIA BOUNDARY

LEGEND

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

BUSINESS ENGAGEMENT

20 volunteers from BDBA Membership to be ambassadors to geographically connect

  • ur business association street-by-street.

Roles:

  • spreading the word on BDBA events,

marketing and membership activities.

  • welcoming new businesses to the

downtown core and getting feedback from the community Time commitment: 2- 3 hours a month & Quarterly Business Engagement Meetings

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FACES, PLACES & SPACES

Online enhanced publication - NEW The BDBA is looking to launch an additional website page featuring downtown’s “Faces, Places & Spaces” to better profjle

  • ur business community.

YOUR STORY! - Members will have the opportunity to tell their story, their claim to fame, hobbies and most importantly various events and celebrations for their business

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

LOYALTY & DISCOUNT PROGRAMS

2015 Membership Survey gauged interest in discount program with positive results Work & Shop Downtown Burlington - NEW Loyalty Shopping Program for all BDBA Members and employees. BDBA currently surveying the membership on this. Discount Buying Program - NEW The BDBA is developing a discount program for our 435+ members. Discounts could include i.e. Savings for Offjce Supplies/ Gas/Insurance/Travel/General Services Have an idea for these programs? We’d love to hear from you!

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

DOWNTOWN DEVELOPMENT

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SLIDE 15 BLENHEIM ST HALIFAX PL BIRCH AVE 3 9 8 7 13 5 4 1 414 2 10 15 6 12W 12E H A L T O N P L EMERALD CR WELLINGTON AVE WOODLAND AVE T S A H T R A M JAMES ST MARIA ST B L A T H W A Y T E L N ELGIN ST LAKESHORE RD PINE ST OLD LAKESHORE RD ONTARIO ST NORTH SHORE BLVD BELLVIEW ST BURLINGTON AVE BURLINGTON AVE NELSON AVE E V A K C O R B M A P L E A V E LOCUST ST E V A R E G A H CLARK AVE T S L R A E P NEW ST E V A Y B T L O H COSBY AVE SWANSON CT T S N H O J T S H T E B A Z I L E HARRIS CR TORRANCE ST T S T N A R B HURD AVE CAROLINE ST EMERALD ST BALDWIN ST EDEN PL MAPLE CROSSING BLVD VICTORIA AVE SABLE DR RICHMOND DR BERDEA DR THORPE RD HYDE RD OLGA DR ALFRED CRES BLAIRHOLM AVE DEYNCOURT DR L PAISLEY AVE GARY CRES COURTLAND PL RAMBO CRES T S S S O R HAMMOND ST FREEMAN ST R D D A E H S B M A L FREEMAN ST BELLWOOD AVE WATERLOO ST WOODLAND AVE C O U R T L A N D D R H A W K I N S C R E S 8 5 3 1 4 9 8 3 1 6 3 9 9 3 440 442 4 8 6 4 8 9 4 5 1 5 517 6 9 4 5 546 540 2 5 556 510 1 3 5 1 8 5 8 3 6 2 4 1 2 3 1 2 1 3 2 4 1 4 1 4 6 9 3 436 6 4 2 2 2 2 4 4 2 4 1 4 5 4 1 4 2 6 1 4 6 1 2 5 2 3 1 2 6 9 1 4 5 5 1 4 1340 1 3 7 1 2 9 6 2 1 1 1 4 1 3 6 1 3 8 2 1 4 6 3 1 3 7 5 4 1 4 440 City Hall SPENCER SMITH PARK Art Gallery
  • f Burlington
Burlington Performing Arts Centre Bus Stn
  • St. Mary’s
Church Discovery Landing
  • St. Luke’s
Church

DOWNTOWN BURLINGTON

Joseph Brant Museum <

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

ACHIEVEMENTS 201 5

Boundary Expansion increased membership by 50 new businesses New Banner program North Brant Street

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ACHIEVEMENTS 201 5

Beautifjcation

  • Martha Street Bike Rack
  • Hanging Baskets
  • Benches
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ACHIEVEMENTS 201 5

Third Party Events Sponsorship

Taste of Burlington (Summer & Winter) Downtown Streetfest/Hoedown MKR’S MRKT Burlington Beer Festival (Summer) Downtown Car Show Supernova Lakeside Festival of Lights

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ADVOCACY

Pilot pop-up patio project expected to continue in 2016 Food trucks policy

  • Revised fee schedule
  • 50m from bricks & mortar restaurant
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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

  • 5

6

  • 11
  • 4
  • 5

10 20 30 40 50 60 2011 2012 2013 2014 2015

  • No. of Businesses

Year

Entry/Exit Sta5s5cs- 2011 to 2015 Overview

Businesses Closed Businesses Opened

5-Year Average Net: -3.8

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

BENCHMARKING

Industry Standards = 15 - 20% BDBA = 8% Vacancy Rate 2012 = 11.2% Vacancy Rate 2016 = 7% Offjce Vacancy City Wide = 22%

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

ACTIVE BUSINESS RECRUITMENT

Mary Vallee, Business Recruitment Specialist

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

PASSING THE GAVEL

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

GOALS 201 6

COMING SOON!

New parking machines will replace all meters in downtown Burlington with pay- by-plate, multi-space meters

  • Rates will not change
  • New technology includes mobile app
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C O M E D Y F E S T I V A L

F E B R U A R Y 2 9 – M A R C H 2 , 2 1 6

FOR MORE DETAILS VISIT:

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BurlingtonComedy @BtonComedy

Sean

CULLEN

Headliner:

  • n

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414 Locust Street Suite 202

  • T. 905-333-9868

Tickets available

  • r

a t t h e B U R L I N G T O N D O W N T O W N B U S I N E S S O F F I C E

Pete ZEDLACHER Chad Daniels

Dwayne PERKINS

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W I N G

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H E R R I N G

E m i l y

G A L A T I

F e a t u r i n g :

B U R L I N G T O N

ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

GOALS 201 6

THIRD PARTY SPONSORSHIP

Burlington Comedy Festival Taste of Burlington Sound of Music Festival / Downtown Streetfest Burlington Music & Artfest MoonGlade Lakeside Festival of Lights

BURLINGTON MUSIC AND ARTFEST

Spencer Smith Park, Burlington, ON JULY 15, 16,17, 2016

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GOALS 201 6

NEW PROGRAMMING

Partnership with The Burlington Performing Arts Centre Standing down Saturdays in the Street Sponsoring 11 free community events in BPAC plaza August 2016

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GOALS 201 6

ELGIN STREET PROMENADE

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BUDGET 201 6

201 5 201 5 201 6 Board Budget Actuals Approved Budget EXPENDITURES: Administration $263,000 $265,000 $265,500 General Expenses 101,000 85,180 90,500 Marketing 43,100 33,905 52,000 Events 65,000 56,255 59,000 Sponsorships 40,500 39,635 61,500 Infrastructure Improvements 155,000 130,895 147,000 Stakeholder Relations 18,000 16,325 36,000 Member Engagement 23,290 18,965 21,000 Capital Works 35,000 39,380 35,500 Total Expenditures

$743,390 $685,540 $768,000

REVENUES: BDBA Members Levy $713,390 $713,390 $728,000 Miscellaneous Revenue 0.00 5,000 0.00 Events Revenue 20,000 36,250 20,000 Contribution from Reserve Fund 10,000 10,000 20,000 Supplementary Taxes 0.00 4,883 0.00 Total Revenues

$743,390 $769,523 $768,000

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ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE

KEYNOTE SPEAKER ROBERT BACAL

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THANK YOU