36TH ANNUAL GENERAL MEETING Wednesday, April 6th ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
AGENDA 7:30am Breakfast Buffet 8:05am Introductions & Welcome 8:20am Highlights of 2015/2016 Work plan • Marketing & Events • Membership Services • Downtown Development Updates • Achievements 2015 9:00am Passing the Gavel Goals 2016 Budget 2016 9:10am KEYNOTE SPEAKER Robert Bacal Leveraging Your Cost Free Advantage: Better Customer Experience via “Small Ball” 9:45am Final Messaging & Adjourn ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
201 5 Board of Directors, Staff & Volunteers ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
FOCUS 201 8 CORE VALUES Teamwork Leadership Sustainable Growth MISSION Advancing & progressing to enrich the downtown experience. ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
EVENTS 201 5 BDBA EVENT ROSTER Fit in the Core Saturdays in the Street Red Bag Event Treats in our Streets Shop the Neighbourhood Candlelit Stroll Christmas Windows of Downtown - City installed pedestrian counter Fall 2015 - Single busiest day attributed to Treats in our Streets with a total of 3,808 pedestrians - Full 2016 Events roster in AGM packages - Sponsorship opportunities for BDBA Members ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MARKETING SOCIAL MEDIA 201 5 HIGHLIGHTS Robust social media strategy with increasing engagement driving traffjc to our website & member’s websites Instagram Followers Twitter Followers Facebook Followers January 1st 2015: 615 January 1st 2015: 6,157 January 1st 2015: 2,422 January 1st 2016: 2,230 January 1st 2016: 8,341 January 1st 2016: 3,798 + 263% + 35% + 56% Members encouraged to always check Twitter for emergency updates (Ex. Water main break, February 23rd) MEMBER E-NEWS Impressions: 7,61 1 Opportunity to increase avg. 30% open-rate Total engagements: 1 ,056 ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MARKETING 201 6 WORK PLAN Based on 2015 Marketing Survey Results: - Responsive Website Design - Digital Marketing Plan - decrease print investment - Social Media investment - Google Adwords - Printed Business Directories 2x per year - E-News & Happenings 2x per month - CHCH Investment Working relationship between Marketing & Membership Committees to develop member blog profjles for online content ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
Let’s collaborate story ideas for CHCH TV! Join us for an Open House Tuesday, April 19th . ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MEMBERSHIP SERVICES KEY FINDINGS Membership Engagement Survey 201 5 Advocacy Business retention Your Voice, Your Downtown Business statistics Business times BUSINESS SECTORS Communications Retail – 34.33% Expansion plans Personal Service - 23.88% Hours of operation Professional Service – 14.93% Lease or Own? Other - 11.94% Location of business Restaurant/Food - 8.96% Number of employees Not for Profjt - 5.97% Parking Road closures Statutory Holidays Years in business ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
MEMBERSHIP COMMUNICATIONS Internal Communications - Biweekly BDBA e-News (26 times/year), BDBA Newsletters (5 times/year.) Private LinkedIn Page – NEW Private group for members to talk and engage amongst fellow businesses on various issues in the downtown core. Membership Booklet - Overview of the BDBA core values and mission, various areas of work for the business association, who to contact and how the BDBA operates. ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
LEGEND BIA BOUNDARY 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DOWNTOWN BURLINGTON 17 STEPHENSON DR GRAHAM’S LANE PROSPECT ST MIRIAM CRES HAWKINS CRES T R GHENT AVE C N A N BUSINESS L I L BERDEA DR HYDE RD C O U DEYNCOURT DR ENGAGEMENT R T RAMBO CRES L A OLGA DR N D T P L S S S O PAISLEY AVE R R D HAMMOND ST D A ALFRED CRES BLAIRHOLM AVE E H S B M GARY CRES A L 20 volunteers from BDBA Membership to RICHMOND DR WATERLOO ST C O U R T L A N D D R FREEMAN ST be ambassadors to geographically connect SABLE DR BALDWIN ST WOODLAND AVE our business association street-by-street. VICTORIA AVE FREEMAN ST EDEN PL BELLWOOD AVE MAPLE CROSSING BLVD HALTON PL BLENHEIM ST WELLINGTON AVE HALIFAX PL Roles: WOODLAND AVE BIRCH AVE - spreading the word on BDBA events, EMERALD ST EMERALD CR CLARK AVE HURD AVE marketing and membership activities. CAROLINE ST - welcoming new businesses to the BURLINGTON AVE COSBY AVE E V E A V Y A B R MARIA ST T E L G O downtown core and getting feedback from A H H NEW ST T ONTARIO ST S the community N BLATHWAYTE LN H O J City Hall T JAMES ST S T N SWANSON CT A R B T S ELGIN ST A T H S T Time commitment: 2- 3 hours a month & T R H S A BURLINGTON AVE T L M E R B St. Mary’s A W S T LOCUST ST A E NELSON AVE Church Z P E I L V E HARRIS CR V E A A Quarterly Business Engagement Meetings PINE ST E K L C P O A R M B Art Gallery TORRANCE ST of Burlington R E R D L A K E S H O TH SHORE BLVD S P E N C E R S M I T H P A R K Discovery O L D Landing L A K E S H O R E R D D R E R O H L S A K E O N T A R I O E K A ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
FACES, PLACES & SPACES Online enhanced publication - NEW The BDBA is looking to launch an additional website page featuring downtown’s “Faces, Places & Spaces” to better profjle our business community. YOUR STORY! - Members will have the opportunity to tell their story, their claim to fame, hobbies and most importantly various events and celebrations for their business ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
LOYALTY & DISCOUNT PROGRAMS 2015 Membership Survey gauged interest in discount program with positive results Work & Shop Downtown Burlington - NEW Loyalty Shopping Program for all BDBA Members and employees. BDBA currently surveying the membership on this. Discount Buying Program - NEW The BDBA is developing a discount program for our 435+ members. Discounts could include i.e. Savings for Offjce Supplies/ Gas/Insurance/Travel/General Services Have an idea for these programs? We’d love to hear from you! ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
DOWNTOWN DEVELOPMENT ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
DOWNTOWN BURLINGTON S E R C THORPE RD S N I K W L A H BERDEA DR HYDE RD COURTLAND PL DEYNCOURT DR RAMBO CRES OLGA DR T S S S O R PAISLEY AVE R D HAMMOND ST D A ALFRED CRES BLAIRHOLM AVE E H S ACHIEVEMENTS B M GARY CRES A L RICHMOND DR WATERLOO ST C O U R T L A N D D R FREEMAN ST SABLE DR BALDWIN ST WOODLAND AVE 201 5 8 VICTORIA AVE 3 6 FREEMAN ST EDEN PL BELLWOOD AVE MAPLE CROSSING BLVD L 1 BLENHEIM ST 8 P 5 N O T L A H WELLINGTON AVE HALIFAX PL 3 WOODLAND AVE 1 BIRCH AVE 3 5 1 4 5 4 EMERALD ST EMERALD CR CLARK AVE HURD AVE 556 546 540 517 510 1 3 7 5 CAROLINE ST 1 4 2 6 1 4 6 1 2 0 0 4 2 0 4 4 8 BURLINGTON AVE COSBY AVE 9 E V E 8 0 1 A V 7 0 9 0 Y A 5 8 4 5 B R 6 MARIA ST T E L 4 2 0 2 2 G O A H H 0 2 6 0 0 9 442 Boundary Expansion increased membership 5 5 4 1 4 6 3 NEW ST T ONTARIO ST S 1 3 8 2 N N H L O St. Luke’s E J 0 City T 6 Church Y 2 0 2 0 4 15 Hall 1 3 3 1 A T JAMES ST W S 440 H T T N SWANSON CT A A L 13 0 R B B 436 0 by 50 new businesses T 1 3 6 0 1 4 0 0 1 3 7 1 4 5 S ELGIN ST A 1 440 H T 2 S T Burlington Performing T R H S BURLINGTON AVE Arts Centre T A L 4 E R M 10 B A St. Mary’s BELLVIEW ST LOCUST ST Bus 6 A 4 E NELSON AVE Church 9 Stn Z 1 P E 414 I 4 3 E 1 0 L V 6 HARRIS CR V 1 2 0 0 5 E 2 0 4 1 2 0 4 1 A 3 4 A E PINE ST K L C P O A R 8 M 4 B Art Gallery 5 9 1 TORRANCE ST 4 3 9 of Burlington 9 3 LAKESHORE RD 6 8 1 4 5 5 3 1 4 0 0 2 0 6 9 1340 12E NORTH SHORE BLVD SPENCER SMITH PARK 2 0 3 1 2 0 9 6 12W < Joseph Discovery OLD LAKESHORE RD Brant Landing New Banner program North Brant Street Museum 2 1 0 1 ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ACHIEVEMENTS 201 5 Beautifjcation - Martha Street Bike Rack - Hanging Baskets - Benches ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ACHIEVEMENTS 201 5 Third Party Events Sponsorship Taste of Burlington (Summer & Winter) Downtown Streetfest/Hoedown MKR’S MRKT Burlington Beer Festival (Summer) Downtown Car Show Supernova Lakeside Festival of Lights ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
ADVOCACY Pilot pop-up patio project expected to continue in 2016 Food trucks policy - Revised fee schedule - 50m from bricks & mortar restaurant ADVANCING & PROGRESSING TO ENRICH THE DOWNTOWN EXPERIENCE
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