31 st Annual General Meeting & Conference FEDERAT ION OF ONT ARIO BED & BREAKFAST ACCOMMODAT ION HOSPITALITY LIVES HERE!™
31st Annual General Meeting & Conference Annual General Meeting Huntsville, Ontario April 3, 2017
31 st Annual General Meeting Agenda Call to Order • Introduction of Sponsors • Approval of 2016 AGM Minutes • President’s Introduction & Remarks • Director Reports - Membership, Marketing • Treasurer - 2017 Financial Statements & 2018 Budget • Election of Directors • Ratification of Board Actions • Questions & Concluding Comments • HOSPITALITY LIVES HERE!™
Sponsors & Industry Partners Gold sponsor Silver sponsor Bronze sponsor HOSPITALITY LIVES HERE!™
31st Annual General Meeting & Conference Motion - Minutes Moved that the minutes of the annual general meeting held on April 4, 2016 be approved as presented.
31st Annual General Meeting & Conference President’s Remarks Doug Frost Forks in the Trail B&B
2016 Member Survey Dual purposes - To inform and get member input on a number of important topics including: •The potential impact of the “sharing economy” and expanded private home sharing on FOBBA and FOBBA’s position on the matter •FOBBA’s marketing programs and relationship with Resorts of Ontario • New annual conference & AGM format • Monthly newsletter content and value HOSPITALITY LIVES HERE!™
Key Survey Findings Private Home Sharing • The 25% of us listed on Airbnb get 12% of bookings from it. All respondents get less than 2% of bookings from Airbnb. • Approximately 50% of bookings come through booking engines (including BBCanada) and 28% from our own websites. Telephone calls have dropped to about 14%. • Almost unanimous support for the adoption of the FOBBA B&B definition province-wide. The questions around how to enforce this however reflect a variety of views. The majority support a FOBBA “Level 1” membership requirement with the minority supporting either municipal or provincial regulation. • 63% of members supported the possible need for a two tier membership structure while 75% indicated that they would remain as “enhanced” members with full member benefits including the FOBBA webpage and participation in the star rating system. HOSPITALITY LIVES HERE!™
Growth of Online Listings • The number of traditional B&Bs continues to drop (e.g. BBCanada Ontario listings declined from approximately 1,900 in 2014 to 1,500 in 2016). • Larger urban centres have seen a rapid increase in Airbnb listings (in excess of 10,000 in Toronto and 15,000 in Ontario). Most of the properties listed on Airbnb are not hosted B&Bs, but rather home or condominium rentals. • There are now 128 Huntsville listings on Airbnb HOSPITALITY LIVES HERE!™
Implications for B&B Industry • Increased competition as more rentals enter the market. Successful B&Bs must differentiate themselves by offering services and “experiences” not available from low cost room renters. • How to enforce compliance with public safety regulations. • Increased threat of government regulatory reaction. HOSPITALITY LIVES HERE!™
Provincial Framework - Provincial registration - Municipal zoning & inspection - Safety & Fire regulations - Insurance - Taxes & marketing fees Guest Community Protection Rights Provincial Framework - Minimum operating standards enforced by industry associations - Standardized definitions (Hotels, Motels, - Ratings/inspections for commercial Inns, B&Bs, Campgrounds, Other) Guest rentals - Bans or limitations (e.g. condos) - “Other” private rentals must obtain Experience provincial registration - Welcoming community - Eliminate fraud - Economic benefits/ tourism - Knowledge & expectations - Provide choice HOSPITALITY LIVES HERE!™
Sector Responsibilities Municipal Provincial - Zoning/ Permits - Registration - Enforcement - Definitions - Safety inspections - Legislation Industry - Operating standards - Operating inspections/ ratings - Member education HOSPITALITY LIVES HERE!™
FOBBA Requests • Province wide adoption of FOBBA B&B definition • Mandatory membership in FOBBA or a member association and compliance with Level 1 operating standards • Other renters not permitted to use term “Bed & Breakfast” HOSPITALITY LIVES HERE!™
Progress on Five Strategic Issues Advocate with Government, RTOs and DMOs 1. Increase membership 2. Work with ROO to deliver member benefits 3. Enhance FOBBA brand awareness 4. Member education and development 5. HOSPITALITY LIVES HERE!™
31st Annual General Meeting & Conference Membership Report Diane Tolstoy Inn on the Moraine B&B
Holding Our Own! Members @ March 1, 2016 - 82 New members (5 inspections TBD) - 21 Closures/ retirements - (10) Resignations - (10) Members @ March 1, 2017 - 83 Introductory Members – 21 (7 - 2017 & 14 - 2016) HOSPITALITY LIVES HERE!™
Membership Growth Plans • Expanding Introductory membership program • New Membership committee • Leveraging our expertise HOSPITALITY LIVES HERE!™
Congratulations!! Long-Term Members 10 Year Members 15 Year Members Beaver Hall B&B Sleepy Hollow B&B Cedarholme B&B Zeelandia B&B Just For You B&B 20 Year Member The Verandahs B&B Blacksmith House B&B HOSPITALITY LIVES HERE!™
31st Annual General Meeting & Conference Marketing Report David Bell Acquabella B&B
FOBBA AGM Marketing Report New Marketing Plan highlights six priorities for 2016/17 • Drive increased traffic to the FOBBA website • Encourage increased member use of FOBBA marketing materials • Optimize FOBBA participation in ROO marketing programs • Increase FOBBA membership through the Intro Member Program • Explore partner interest in an Ontario B&B experience promotion • Explore government funding for B&B marketing. Guest Experience and Partnership HOSPITALITY LIVES HERE!™
FOBBA AGM Marketing Report The Ontario Experiences Brochure • A new initiative to promote FOBBA B&B’s and Ontario Experiences • Highlights FOBBA members & quality assurance program • 25k printed • Cost $6,100, 75% covered by partners • Distribution: - Ontario Travel Centres/ DMOs - Trade shows - YOU …. Promote FOBBA members! • Brochure has a Win a Stay coupon! HOSPITALITY LIVES HERE!™
FOBBA AGM Marketing Report Continuing programs with ROO and BBCanada The ROO Programs Gift of the Getaway (free for RTO’s 6,7 & 8 ..expanding?) The Passport Program ($150/year and discounted rates) B&B listings on Resorts of Ontario Website ($50-$150 per month) Reciprocal advertising programs with BBCanada, with the bonus of the introductory member program • New Programs Reciprocal Program with Ontario Parks social media blitz to promote B&B’s and the park experience • New Low/Zero cost web links OntarioTravel.net #1 referral site • RTO connection being developed • Partners sites to be linked, ie Ontario Craft Brewers • HOSPITALITY LIVES HERE!™
Internet & Print Advertising HOSPITALITY LIVES HERE!™
31st Annual General Meeting & Conference Treasurer’s Report Bill Lutes Carrousel B&B See 2017 Financial Statement/ 2018 Budget handout
31st Annual General Meeting & Conference Motion - Financial Moved that the financial statements for the year ended February 28, 2017 and the budget for the year ending February 28, 2018 be approved as presented.
31st Annual General Meeting & Conference Election of Directors Continuing Directors - Year 2 • Treasurer – Bill Lutes • Marketing Director – David Bell • Past President – Garrett Klassen • Director at large – Bernadine Lutes Directors Appointed by the Board • ROO Director – Eric Miglin Regional Directors – Janet Jones (Niagara), Elsie Bonney (Muskoka) •
31st Annual General Meeting & Conference Election of Directors Nominations • President – Doug Frost • Vice-President – Don Matthews • Secretary – Brian Skipper • Membership Director – Doug Rapien • Communications Director – Guy Laporte • Directors at large (1) – Diane Tolstoy Nominations from the Floor Motion to elect slate/ separate elections if necessary
31st Annual General Meeting & Conference Motions - Directors Moved that the following members be elected to serve as officers and directors for a one-year term until the April 2018 AGM: • Doug Frost – President • Brian Skipper - Secretary Moved that the following members be elected to serve as officers and directors for a two-year term until the April 2019 AGM: • Don Matthews – Vice-President • Doug Rapien – Membership Director • Guy Laporte – Communications Director • Diane Tolstoy – Director at large
31st Annual General Meeting & Conference Motion – Ratification of Corporate Actions Moved that the members approve and ratify all actions taken by the board of directors since the last annual general meeting.
31st Annual General Meeting & Conference Questions & Concluding Comments
Sponsors & Industry Partners Gold sponsor Silver sponsor Bronze sponsor HOSPITALITY LIVES HERE!™
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