31 st Annual General Meeting & Conference FEDERAT ION OF ONT - - PowerPoint PPT Presentation

31st Annual General Meeting & Conference

FEDERAT ION OF ONT ARIO BED & BREAKFAST ACCOMMODAT ION

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31st Annual General Meeting & Conference

Annual General Meeting

Huntsville, Ontario April 3, 2017

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31st Annual General Meeting

Agenda

• Call to Order
• Introduction of Sponsors
• Approval of 2016 AGM Minutes
• President’s Introduction & Remarks
• Director Reports - Membership, Marketing
• Treasurer - 2017 Financial Statements & 2018 Budget
• Election of Directors
• Ratification of Board Actions
• Questions & Concluding Comments

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Sponsors & Industry Partners

Gold sponsor Silver sponsor Bronze sponsor

31st Annual General Meeting & Conference

Motion - Minutes

Moved that the minutes of the annual general meeting held on April 4, 2016 be approved as presented.

31st Annual General Meeting & Conference

President’s Remarks

Doug Frost Forks in the Trail B&B

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2016 Member Survey

Dual purposes - To inform and get member input on a number

• f important topics including:
• The potential impact of the “sharing economy” and expanded

private home sharing on FOBBA and FOBBA’s position on the matter

• FOBBA’s marketing programs and relationship with Resorts
• f Ontario
• New annual conference & AGM format
• Monthly newsletter content and value

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Key Survey Findings

Private Home Sharing

• The 25% of us listed on Airbnb get 12% of bookings from it. All respondents get less than 2% of

bookings from Airbnb.

• Approximately 50% of bookings come through booking engines (including BBCanada) and 28%

from our own websites. Telephone calls have dropped to about 14%.

• Almost unanimous support for the adoption of the FOBBA B&B definition province-wide. The

questions around how to enforce this however reflect a variety of views. The majority support a FOBBA “Level 1” membership requirement with the minority supporting either municipal or provincial regulation.

• 63% of members supported the possible need for a two tier membership structure while 75%

indicated that they would remain as “enhanced” members with full member benefits including the FOBBA webpage and participation in the star rating system.

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Growth of Online Listings

• The number of traditional B&Bs continues to drop

(e.g. BBCanada Ontario listings declined from approximately 1,900 in 2014 to 1,500 in 2016).

• Larger urban centres have seen a rapid increase

in Airbnb listings (in excess of 10,000 in Toronto and 15,000 in Ontario). Most of the properties listed on Airbnb are not hosted B&Bs, but rather home or condominium rentals.

• There are now 128 Huntsville listings on Airbnb

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Implications for B&B Industry

• Increased competition as more rentals enter the
• market. Successful B&Bs must differentiate

themselves by offering services and “experiences” not available from low cost room renters.

• How to enforce compliance with public safety

regulations.

• Increased threat of government regulatory

reaction.

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• Provincial registration
• Municipal zoning & inspection
• Safety & Fire regulations
• Insurance
• Taxes & marketing fees
• Minimum operating standards enforced

by industry associations

• Ratings/inspections for commercial

rentals

• “Other” private rentals must obtain

provincial registration

• Eliminate fraud
• Knowledge & expectations
• Provide choice
• Standardized definitions (Hotels, Motels,

Inns, B&Bs, Campgrounds, Other)

• Bans or limitations (e.g. condos)
• Welcoming community
• Economic benefits/ tourism

Provincial Framework

Community Rights Guest Experience Guest Protection

Provincial Framework

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Sector Responsibilities

Municipal

• Zoning/ Permits
• Enforcement
• Safety inspections

Industry

• Operating standards
• Operating inspections/ ratings
• Member education

Provincial

• Registration
• Definitions
• Legislation

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FOBBA Requests

• Province wide adoption of FOBBA B&B definition
• Mandatory membership in FOBBA or a member

association and compliance with Level 1 operating standards

• Other renters not permitted to use term “Bed &

Breakfast”

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Progress on Five Strategic Issues

1.

Advocate with Government, RTOs and DMOs

2.

Increase membership

3.

Work with ROO to deliver member benefits

4.

Enhance FOBBA brand awareness

5.

Member education and development

31st Annual General Meeting & Conference

Membership Report

Diane Tolstoy Inn on the Moraine B&B

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Holding Our Own!

Members @ March 1, 2016 - 82 New members (5 inspections TBD) - 21 Closures/ retirements - (10) Resignations - (10) Members @ March 1, 2017 - 83 Introductory Members – 21 (7 - 2017 & 14 - 2016)

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Membership Growth Plans

• Expanding Introductory membership program
• New Membership committee
• Leveraging our expertise

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Congratulations!! Long-Term Members

10 Year Members Beaver Hall B&B Cedarholme B&B Just For You B&B The Verandahs B&B 15 Year Members Sleepy Hollow B&B Zeelandia B&B 20 Year Member Blacksmith House B&B

31st Annual General Meeting & Conference

Marketing Report

David Bell Acquabella B&B

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FOBBA AGM Marketing Report

• Drive increased traffic to the FOBBA website
• Encourage increased member use of FOBBA marketing materials
• Optimize FOBBA participation in ROO marketing programs
• Increase FOBBA membership through the Intro Member Program
• Explore partner interest in an Ontario B&B experience promotion
• Explore government funding for B&B marketing.

New Marketing Plan highlights six priorities for 2016/17

Guest Experience and Partnership

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FOBBA AGM Marketing Report

The Ontario Experiences Brochure

• A new initiative to promote FOBBA B&B’s and Ontario

Experiences

• Highlights FOBBA members & quality assurance program
• 25k printed
• Cost $6,100, 75% covered by partners
• Distribution:
• Ontario Travel Centres/ DMOs
• Trade shows
• YOU …. Promote FOBBA members!
• Brochure has a Win a Stay coupon!

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FOBBA AGM Marketing Report

The ROO Programs



Gift of the Getaway (free for RTO’s 6,7 & 8 ..expanding?)



The Passport Program ($150/year and discounted rates)



B&B listings on Resorts of Ontario Website ($50-$150 per month) Reciprocal advertising programs with BBCanada,

• with the bonus of the introductory member program

Reciprocal Program with Ontario Parks

• social media blitz to promote B&B’s and the park experience

New Low/Zero cost web links

• OntarioTravel.net #1 referral site
• RTO connection being developed
• Partners sites to be linked, ie Ontario Craft Brewers

Continuing programs with ROO and BBCanada New Programs

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Internet & Print Advertising

31st Annual General Meeting & Conference

Treasurer’s Report

Bill Lutes Carrousel B&B

See 2017 Financial Statement/ 2018 Budget handout

31st Annual General Meeting & Conference

Motion - Financial

Moved that the financial statements for the year ended February 28, 2017 and the budget for the year ending February 28, 2018 be approved as presented.

31st Annual General Meeting & Conference

Election of Directors

Continuing Directors - Year 2

• Treasurer – Bill Lutes
• Marketing Director – David Bell
• Past President – Garrett Klassen
• Director at large – Bernadine Lutes

Directors Appointed by the Board

• ROO Director – Eric Miglin
• Regional Directors – Janet Jones (Niagara), Elsie Bonney (Muskoka)

31st Annual General Meeting & Conference

Election of Directors

Nominations

• President – Doug Frost
• Vice-President – Don Matthews
• Secretary – Brian Skipper
• Membership Director – Doug Rapien
• Communications Director – Guy Laporte
• Directors at large (1) – Diane Tolstoy

Nominations from the Floor Motion to elect slate/ separate elections if necessary

31st Annual General Meeting & Conference

Motions - Directors

Moved that the following members be elected to serve as officers and directors for a one-year term until the April 2018 AGM:

• Doug Frost – President
• Brian Skipper - Secretary

Moved that the following members be elected to serve as officers and directors for a two-year term until the April 2019 AGM:

• Don Matthews – Vice-President
• Doug Rapien – Membership Director
• Guy Laporte – Communications Director
• Diane Tolstoy – Director at large

31st Annual General Meeting & Conference

Motion – Ratification of Corporate Actions

Moved that the members approve and ratify all actions taken by the board of directors since the last annual general meeting.

31st Annual General Meeting & Conference

Questions & Concluding Comments

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Sponsors & Industry Partners

Gold sponsor Silver sponsor Bronze sponsor