3
• • • 5
• • • 6
7
26 Brands 9
10
45% 42% 40% 40% 35% 31% 30% 29% 29% 30% 23% 25% 22% 19% 20% 17% 15% 10% 9% 10% 8% 5% 0% 0% 0% 0% 11
12
• • • • 13
14
• 1 • 2 • • 3 • → 15
26 Brands 17
44 Events Confirmed 25+ Social Media Shout (42%) Outs 18
19
• 1 • • 2 • 3 • 20
• • • • • • 22
• • • • • • • • • • • • • • • • • • • • • • • 23
70 60 50 40 30 # Currently Interested # Stores in Category 20 10 0 26
60% 50% 40% 30% 20% 10% 0% 80% 70% 60% 50% 40% 30% 20% 10% 0% Email Product Store visit 27
28
29
30
31
32
33
34
35
36
37
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