2nd Gold Ring Campaign Love for Women in RA Jung-Soo Song, M.D., - - PowerPoint PPT Presentation

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2nd Gold Ring Campaign Love for Women in RA Jung-Soo Song, M.D., - - PowerPoint PPT Presentation

Feb 18, 2024 351 likes •689 views

A nationwide campaign to spread the correct information for rheumatoid arthritis (RA) 2nd Gold Ring Campaign Love for Women in RA Jung-Soo Song, M.D., Yeong-Wook Song, M.D. National Action Network, South Korea. 1 Contents 1.Introduction

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A nationwide campaign to spread the correct information for rheumatoid arthritis (RA)

2nd Gold Ring Campaign – Love for Women in RA

Jung-Soo Song, M.D., Yeong-Wook Song, M.D. National Action Network, South Korea.

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Contents

1.Introduction of the 2nd Gold Ring Campaign. 2.Programs

  • Nationwide lecture on arthritis.
  • Nationwide Free Clinics:

Anti-CCP/ Ultrasound Test for Arthritis

  • Analysis of Patient clinical data
  • Media program
  • Homepage/ Campaign materials
  • 3. Evaluation of the 2nd Gold Ring Campaign.
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  • 1. Introduction to the

2nd Gold Ring Campaign (Hope, Promise, & family)

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  • Annually from 2008 to 2012, the campaign is in progress.

(In 2011, this campaign was named as Gold Ring Campaign)

  • Programs support increasing willingness of patients

coping with the disease and provide substantial benefits to patients with RA.

  • The enhancement of awareness of the seriousness of RA

based on statistics and inventory.

2nd Gold Ring Campaign

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Concept of the 2nd Gold Ring Campaign

  • Combine ‘hope,’ the tagline of previous ‘Love for Women’

campaigns, & ‘promise’, the meaning of Gold Ring.

  • Promise refers to commitment to effort and action for

aggressive treatment with a hope for complete recovery (Take your life back) beyond the awareness of the seriousness of RA.

  • It also means a patient’s willingness and action to treat

herself aggressively and ‘promise’ between various stakeholders - promise between ‘patients and doctors’, ‘patients and patients’, ‘doctors and doctors’ and ‘patients and family members’.

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Overview (1)

  • 1. Objective
  • Raise the importance of early detection & aggressive treatment

patients with RA.

  • Expand social & political support for treatment in RA patients.
  • Increase the awareness of RA in the general public
  • 2. Date

:March ~ July, 2012

  • 3. Target

: RA patients and their families, the public, doctors, government

  • fficials.
  • 4. Strategy
  • Providing practical benefits for patients through Programs such as

arthritis lectures and free check-up for arthritis.

  • Discovering potential RA patients through the Anti-CCP test.
  • Exposing media through data from cohort study of Korean RA

patients

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Overview (2)

  • 5. Key Messages
  • Early diagnosis & active treatment is important.
  • It is important that RA patients set a treatment goal with their doctors

and discuss and determine treatment information and modality.

  • RA is a disease that requires active support for adequate treatment.
  • 6. Host

* Korean College of Rheumatology (KCR).

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Campaign Sponsors

Ministry of Health and Welfare Penguin Association (RA patients association) Women News (newspaper company) Korean Women’s Association United Pharmaceutical company Pharmaceutical company

Host: KCR (Korean College of Rheumatology)

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Campaign main programs

Nationwide arthritis lecture Analysis of patients clinical data Media Program Free Check-up for the diagnosis Of RA Homepage

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Campaign Program Strategy

Data analysis Nationwide arthritis lectures/Free check-up

  • Effect of education on disease and illness

treatment using patients’ access program

  • Delivering detailed messages about treatment
  • f potential patient through free check-up
  • Solution of Curiosity for patients through

Specialist consultation

  • Increase a patient’s willingness by establishing

treatment guidelines

  • Raise the awareness of the campaign over SNS

Use of Homepage (Specialist Consultation /Treat Regulation/ Exercises)

  • Understanding real condition through

Data Analysis

  • Delivered message to patients and publics

through using Media

Concentrated for Patients’ Benefits !!!

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  • 2. Programs
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  • Development for Campaign Poster
  • Purchased Gimmick for patients and KOL
  • Preparing banner for Nationwide Disease

Lectures

  • Delivery Schedule about Ultrasound

Machine for Arthritis

  • Preparing Anti-CCP Check-up

Program timeline

March 5 Press Release on Data about pregnancy Media Activity Programs April 6 ~ April 27

  • Progression Nationwide Disease Lectures· Free

Check-up

  • Lecture on Exercises with Chairman of association,

Mrs.Lee(April 6, Chung-Ang University)

  • Deliver Results of Anti-CCP Check-up

March 14 Press Release on Nationwide Disease Lectures ·Free check-up March 28 ~ April 4 Media plan (Feature Article) March 8 ~ March 31

  • Launched Website

for Campaign

  • Online Specialist

Consultation July 23 Press Release on Data about Comorbidity Media Plan(TV)

March April May June July

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Introduction to Main Program

Nationwide arthritis lecture Press release on analysis of DATA / Media Program Nationwide Free Clinics Update Website / Online Specialist Consultation

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1.Objective

  • Increase awareness of RA & emphasize the importance of early detection .
  • Deliver useful information for the patients with RA.
  • 2. Date/Place

* April, 2012 / Nationwide 15 hospitals.

  • 3. Target

* RA patients, their families and public.

  • 4. Agenda
  • Subject : RA treatment and management
  • Arthritis lecture – Q&A session/ Hospitals prepared their own program.
  • 5. Results
  • Help patients understand the arthritis.
  • Deliver correct information about RA
  • Reinforced awareness of the campaign through arthritis lectures.

Nationwide Arthritis Lectures

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Nationwide Disease Lectures

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  • 1. Objective

Reduction of economic burden on RA patients by supporting the cost of diagnostic test.

  • 2. Date

April, 2012

  • 3. Place
  • Anti-CCP test : 13 University & general hospitals
  • Ultrasound test for arthritis : 12 University & general hospitals
  • 3. Target RA patients and attendees of the arthritis lecture.
  • 4. Program
  • Anti-CCP test: blood sampling on the day of free exams

→ deliver results after analysis

  • Joint ultrasound exams: ultrasound exams on the day of free exam

→ deliver printed ultrasound images on site.

  • 5. Results
  • Among 244 patients who had an anti-CCP test, 52 were diagnosed with RA
  • Joint ultrasound exams were performed at each hospital independently
  • To reduce an economic burden from RA and offer an opportunity to discover

potential patients

Free Check-up on Anti-CCP & Ultrasono in Arthritis

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Free Check-up about Anti-CCP & Ultrasound in Arthritis

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Analysis of Patient’s clinical data-Pregnancy

  • 1. Objective

On international Women’s Day (March 8th), to attract media attention to RA and raise the awareness of the importance of RA for the patients and the public

  • 2. Target

99 in 1,358 RA patients who report whether they have experience of pregnancy after the onset of RA

  • 3. Contents
  • Analysis on the outcome of pregnancy in women with planned and unplanned

pregnancies

  • Analysis on drugs used by women with planned pregnancies
  • 4. Results
  • Women with a planned pregnancy maintained a pregnancy three times higher rate

compared to those with an unplanned pregnancy.

  • Drugs used by women with a planned pregnancy include steroids (50%), DMARDs

(17.9%) and NSAIDs (8.9%)

  • For press release, deliver T2T messages for female patients with RA.
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Analysis of patients’ clinical data-related to co-morbidities

  • 1. Objective

By attracting media attention to RA, raise the awareness of the disease among patients and the public

  • 2. Target

Among 4,672 RA patients, the risk of cardiovascular disease (1,228 patients) / hypertension (4,646 patients) / hyperlipidemia (1,089 patients) / metabolic syndrome (1,161 patients) was analyzed

  • 3. Contents
  • The risk of cardiovascular disease in RA patients was analyzed
  • Prevalence of hypertension and drug use/goal achievement were analyzed
  • Prevalence of hyperlipidemia and drug use/ goal achievement were analyzed
  • Gender difference in RA patients with metabolic syndrome was analyzed
  • 4. Results
  • An analysis shows that RA patients are more at risk of cardiovascular disease

than healthy people, and the risk of cardiovascular disease increases with longer disease duration.

  • In case of hypertension and hyperlipidemia, a high percentage of patients receive drug

therapies after diagnosis, but the percentage of patients who reach treatment goals is low, indicating the disease is undermanaged

  • In case of metabolic syndrome, male patients were higher than female patients,

co-morbidity rates are higher in severe RA patients or with longer disease duration

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  • 1. Objective

To deliver key messages using diverse media

  • 2. Date

April ~ July, 2012

  • 3. Contents
  • Press Release:
  • Data on Pregnancy and Comorbidity, Nationwide Disease Lectures and Free Check-up.
  • Pregnancy Data: Analysis on the maintenance of pregnancy in women with planned and

unplanned pregnancies.

  • Co-morbidity Data: Through the analysis on the risk of co-morbidity, the importance of

aggressive treatment is delivered to patients.

  • Interview/Feature Article: Kuki News(Interview on Prof. YW Song, Chairman of KCR),

The Kukmin Ilbo, The Ajnews

  • TV: MBC News, KBS News SBS News (Interview of Choi, Chan-Beum, part of the Korean

College of Rheumatology's Publicity Committee )

  • 4. Results
  • Highlight the situation of RA patients through news releases on data analysis
  • Encourage patients’ participation through health lectures, free health checkups and news

releases

  • Raise the awareness of RA and campaigns through interviews and press articles.

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Media Program

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Media Highlight_Data on Pregnancy

Seoul Ilbo_0306 Sports Hankook_0308 Kuki News_0306 Asia today_0305 Financial News_0305

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Media Highlight-Nationwide Disease Lectures·Free Check-up

The Kyunghyang Shinmun _0317 The Hankyoreh _0403 Seoul Ilbo_0315 Sports Hankook_0315 The City_0316 The Donga Ilbo _0416

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The Kukmin Ilbo_0403 Aj news_0404

Media Highlight-Interview/Feauture Articles

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The Chosun Ilbo in July 13th.

Media Highlight-Feauture Articles

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TV news interviews focused on RA

KBS Newssquare_0724/ News12_0723 SBS 8 News_0723 MBC Newsdesk_0723

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Homepage(http://www.womeninra.or.kr/)

  • Design development & contents update before launching the campaign
  • Using the website as a channel to provide detailed program information during distribution of press releases
  • Progressing Online Specialist Consultation
  • Updated Diseases information and Exercises for patients in RA
  • Expected on the spread at on-line with additional skill SNS

Total visitors : 36,386 views (Jan. 1 ~ Jun.16, 2012) 8,425 views in March

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Homepage_ Online Specialist Consultation

  • Provide disease information and how to treat it correctly with RA patients and the public
  • Participated in 8 professors of Publicity Committee in Korean College of Rheumatology
  • Date: Mar. 8 ~ 31, 2012
  • Total 22 : Participated in RA patients, their families and public
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Homepage-Arthritis Information

  • Updated Disease Information, Treatment methods and Exercises
  • Treatment guidelines.
  • Provide an illustrated exercise therapy for easy understanding
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  • 3. Evaluation of the

2nd Gold Ring Campaign

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Campaign Overview & Results

Nationwide Arthritis Lectures Nationwide Free Check-up Press Release

  • f Data

Website

  • Raised awareness of the campaign through the

participation of individual hospitals.

  • Nationwide lecture circuits following last year provide a

platform for communications with RA patients.

  • Giving the practical benefits to publics.
  • Find out real situations of RA patients.
  • Deliver the seriousness of RA patients and messages for

importance of aggressive treatment.

  • Spread and enhance the awareness & severity of RA by

TV media exposures.

  • Increase information for patients through patients’ guidelines,

exercise therapy update and specialists’ Q&A.

  • Seek an opportunity to revitalize the previous webpage by

adding SNS sharing functions.

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  • 1. Raise awareness for Rheumatoid Arthritis.
  • 2. Secure the public dimension of the campaign with

nationwide programs to give practical benefits to patients with RA.

  • 3. Effective combination between the concept (hope) of

the previous ‘Love for Women’ campaigns and the Gold Ring (hope, promise and family) Campaign of Korean College of Rheumatology.

  • 4. Deliver messages for the importance of adequate

treatment and practical and up-to-date information.

2nd Gold Ring Campaign - Key outcomes

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Thank you for your attention!