27.8.2020 Baltic Sea Day what is it? An annual, action-inspiring - - PowerPoint PPT Presentation

#Itämeripäivä #östersjödagen #balticseaday

27.8.2020

Baltic Sea Day – what is it?

An annual, action-inspiring and thought-provoking theme day launched by the John Nurminen Foundation in 2019.

Goal

• to highlight important sea-related themes and topics.
• to inspire and encourage concrete actions that benefit the Baltic

Sea

• to celebrate the diversity and immeasurable value of the Sea.
• to increase awareness of marine nature, culture and history.

The Baltic Sea Day, celebrated on the last Thursday of August, features events, rallies and training.

#itämeripäivä #östersjödagen #balticseaday

• The special features of the Baltic Sea, its

geographic location, history, and the people who live - and have lived - on its shores make it a place that is unique in the world. ”A sea of superlatives”

• A treasure trove of stories and memories, the

stage of historical events

• Test lab for climate change
• Moomintroll’s beloved sea that belongs to us all
• Unique underwater nature and cultural heritage
• Cuisine of the Baltic Sea!

The Baltic Sea is more

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What is the Baltic Sea Day like?

INSPIRING Inspires actions for the common cause. Trailblazing, shows others what to do. PARTICIPATORY Invites and encourages taking part in action, together we are more. SUPRISING Is not afraid to suprise people if attention can be drawn to a good cause. EXEMPLARY Wants to lead the way in doing what’s right. Is fascinating to folllow. UP-TO-DATE Follows what’s going on in the world. Is ”awake”. ACTIVE Instead of preaching takes action. POSITIVE Is not a doomsdayer. Can even throw a party. WARM AND ADVENTUROUS Is ”moominous”. #Itämeripäivä #östersjödagen #balticseaday

Join the Baltic Sea Day

• We hope to see the Baltic Sea Day become a celebration for the general public all

around in Finland, and also in Stockholm, Tallinn & St. Petersburg

• You can sign up to be a partner in the activities of the Baltic Sea Day.

➢Get creative on how your organisation can participate, and contact us. ➢Join the Baltic Sea Day campaigns: The Baltic Sea Menu, the Bream Ticket, or Take the Plunge

• Baltic Sea Day partners will receive

➢Materials ➢Campaign instructions ➢Visibility for their contribution on the balticseaday.fi website ➢Instructions and templates for social media ➢Logos, visual identity & graphic guidelines for the Baltic Sea Day

How we measure success

• Increasing awareness of the Baltic Sea Day
• In 2020 along with Helsinki and Turku, a number
• f cities in Finland and also St. Petersburg, Tallinn

and Stockholm have joined

• The number of committed partners: 50 new

partners in 2020, and 100 times more attendees

One of the key success indicators of the Baltic Sea Day is for us to be able to communicate about the Baltic Sea in a way that engages new audiences and gets people interested in the Baltic Sea! #itämeripäivä #östersjödagen #balticseaday

Baltic Sea Day 2020 campaigns

As a partner, you can join in the following

• Baltic Sea Menu – offering Baltic-Sea-friendly dishes
• Bream Ticket – providing cultural and museum experiences
• Take the Plunge – on the shores and by the waters, we share

On the Baltic Sea Day, the Baltic Sea Menu takes

• ver day care centres, care homes, the army,

staff canteens, hotels, restaurants, and kitchens at home. Baltic-Sea-friendly food will be available all over Finland.

#Itämerimenu #östersjömeny #balticseamenu

At 6 pm on the Baltic Sea Day, a number of water-related Take the Plunge events all over Finland invite us all to take a dip in the Baltic Sea, and in our lakes, ponds and rivers. If you do not dare to take the plunge, at least dip your pinkie!

#pulahdus

On the Baltic Sea Day, the Bream Ticket campaign will open doors of culture, science, and arts for everyone. By showing their eBream, consumers can enjoy the rich content of the Baltic Sea Day.

#käytäsärkeä

Baltic Sea Day website: www.balticseaday.fi

• On the balticseaday.fi website you can find all Baltic Sea Day activities,

events and partners

• Using the website, partners announce their Baltic Sea Day

contributions, so the general public can find all of the day’s activities and events in one place

• Partners will have the Baltic Sea Day’s visual identity, graphic

guidelines and campaign instructions at their disposal

Baltic Sea Day partnership

Commit to the Baltic Sea Day values with the partnership form

• We commit to shared goals and a shared code of conduct: ”The Baltic Sea is more” –

culture, environmental protection, experiences and adventure.

• In our own operations, we comply with the principles of sustainable development.
• We implement actions that make people’s eyes and minds turn towards the Baltic Sea.
• We are a proud ambassador of the Baltic Sea Day, and we respect the Baltic Sea

community and other partners of the Day.

• We encourage all to join in!

The Baltic Sea Day does not involve fundraising. Participation if the day is free.

How to participate in the Day’s implementation

• You can propose ideas and partnerships!
• Please contact tuula.putkinen@jnfoundation.fi and jenny.blomqvist@jnfoundation.fi to

discuss implementation ideas.

• Return the partnership form, and deliver your organisations’s logo (with your permission,

we’ll publish it on the balticseaday.fi website)

• Partners receive partnership instructions
• From May onwards, enter your contribution to the Baltic Sea Day website

www.balticseaday.fi (currently under revision, revised site will be published in April)

• We encourage you to market the Baltic Sea Day beforehand and on the day,

using a number of channels

Towards the 2020 Baltic Sea Day

• Partner discussions underway
• Brainstorming workshops for partners
• Kick-off event on April 24th – NB. Virtual info session, see invitation for

details

• Baltic Sea Day 2020 on Thursday, August 27th

29.8.

Partner workshop I

26.9.

Partner discussions

10-12/19

Partner workshop II

17.1.2020 02/2020

Baltic Sea Day Kick-off as a virtual info session, details to follow

24.4.

Baltic Sea Day 2020

27.8.

Workshop 25.2./ Turku

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Launch of the Baltic Sea Day 2019

Already participating in the Baltic Sea Day (and many more)

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Thank you!

tuula.putkinen@jnfoundation.fi