2020 PRESENTATION OF HALF-YEAR RESULTS STATEMENTS CONTAINED IN - PowerPoint PPT Presentation

2020 PRESENTATION OF HALF-YEAR RESULTS

STATEMENTS CONTAINED IN THIS DOCUMENT, PARTICULARLY THOSE CONCERNING FORECASTS ON FUTURE M6 GROUP PERFORMANCE, ARE FORWARD-LOOKING STATEMENTS THAT ARE POTENTIALLY SUBJECT TO VARIOUS RISKS AND UNCERTAINTIES. ANY REFERENCE TO M6 GROUP PAST PERFORMANCE SHOULD NOT BE INTERPRETED AS AN INDICATOR OF FUTURE PERFORMANCE. DISCLAIMER THE CONTENT OF THIS DOCUMENT MUST NOT BE CONSIDERED AS AN OFFER DOCUMENT NOR AS A SOLICITATION TO BUY OR SELL M6 GROUP SHARES. THE INFORMATION, TABLES AND FINANCIAL STATEMENTS INCLUDED IN THIS DOCUMENT, ESPECIALLY IN THE APPENDICES, REFLECT THE FINANCIAL INFORMATION AVAILABLE IN THE HALF-YEAR FINANCIAL REPORT AS CERTIFIED BY THE STATUTORY AUDITORS AND TO BE FILED WITH THE AMF. 2

M6 GROUP PRESENTATION OF 2020 HALF-YEAR RESULTS 2. 3. 1. 4. OUTLOOK OPERATIONS FINANCIAL STATEMENTS INTRODUCTION 3

INTRODUCTION

1. INTRODUCTION A FIRST HALF-YEAR MARKED BY THE COVID-19 PANDEMIC THE FRENCH ECONOMY IN LOCKDOWN IMPLEMENTATION OF A COMPREHENSIVE SAVINGS PLAN Drastic reduction in programming costs Record decline in advertising market (- €49m) Efforts to reduce structure costs (- €43m) Consolidated revenue down Operating expenses down €157m €92m THANKS TO ITS OPERATIONAL AGILITY, THE GROUP HAS MANAGED TO OFFSET 59% OF THE DECLINE IN REVENUE THROUGH COST SAVINGS 5

1. INTRODUCTION - KEY FIGURES 59% OF THE DECLINE IN SALES OFFSET BY COST SAVINGS -22.0% KEY FIGURES (€ millions) H1 2019 714.6 -16.2% -25.7% H1 2020 EXCL. CAPITAL GAINS 557.3 568.3 ON DISPOSALS OF EQUITY INVESTMENTS 539.3 476.1 400.6 +83.6% -43.1% 162.3 148.3 88.4 84.4 42.7 3.1 2.0 CONSOLIDATED ADVERTISING CONSOLIDATED NET PROFIT OTHER OPERATING OPERATING REVENUE REVENUE EBITA REVENUES EXPENSES MARGIN FROM RECURRING NET MARGIN OPERATIONS 12.4% 29.1% 20.7% 15.1% 6

1. INTRODUCTION - KEY FIGURES ALL ACTIVITIES IMPACTED BY THE PANDEMIC TOTAL PRODUCTION & OTHER RADIO OTHER TELEVISION AUDIOVISUAL RIGHTS DIVERSIFICATION H1 2020 vs. H1 2019 REVENUE - €102.9m - €22.4m - €10.8m - €21.4 m* - €157.2m GROWTH H1 2020 vs. H1 2019 +€3.1m +€2.2m EBITA - €47.2m - €14.2m - €7.7 m* - €63.9m GROWTH * Including negative base effects related to the exit of iGraal from the consolidation scope following its disposal in March 2010, and the end of 7 the M6 mobile by Orange contract on 30 June 2019

1. INTRODUCTION H1 2020: TWO MAJOR TRANSACTIONS 50% 100% 50% Strengthening the Group’s positioning in The goal is to step up the Group’s digital marketing and technology innovation capacity in streaming International expansion International expansion M6 the leading shareholder in the new structure (43%) H1 2020 CAPITAL GAINS ON DISPOSALS €119.6m 8

TELEVISION AUDIENCE RATINGS

2. AUDIENCE RATINGS - TELEVISION H1 2020: TV CONSUMPTION SOARED TO AN ALL-TIME HIGH, FAR AHEAD OF SVOD PLATFORMS IVT 4+ COVERAGE 4+ 3H56 78% +5pps vs H1 2019 +27 mins vs H1 2019 IVT 15+ COVERAGE 15+ 9% 0H14 +6 mins vs H1 2019 +4pps vs H1 2019 10 Source: Médiamétrie – weeks 1 to 26 for TV and NPA Conseil for SVOD

2. AUDIENCE RATINGS - TELEVISION 2020: M6, 2 ND LARGEST GROUP ON THE COMMERCIAL TARGET 4+ AND WRP<50 AUDIENCE SHARES OF THE GROUPS (%) 4+ AUDIENCE SHARE (%) WRP<50 AUDIENCE SHARE (%) 31,9 28,1 32,7 28,0 (excl. france.info) 22,5 26,8 20.8 excl. Gulli 21,1 27,0 15,2 14,5 13.3 excl. Gulli 15,7 13,2 (excl. france.info) 5,1 4,9 5,4 5,0 H1 2020 H1 2019 11 Source: Médiamétrie, total audience

2. AUDIENCE RATINGS - TELEVISION H1 2020: IN PRIME TIME AND ACCESS PRIMETIME, M6 MAINTAINED ITS STRONG PERFORMANCE DUE TO THE POWER OF ITS BRANDS AUDIENCE SHARE 4+ / WRP<50 (%) / AUDIENCE IN MILLIONS 7.45PM-10.30PM TIME SLOT stable over 5 years +0.2pp down 1pps over 5 years stable over 5 down 1pps over 5 years years 18 18 18 18 18 17 down 2pps over 5 years stable over 5 years 12 12 12 12 12 11 2.9 M 4+ FRDA-50 H1 2015 – H1 2016 – H1 2017 – H1 2018 – H1 2019 H1 2020 12 Source: Médiamétrie, consolidated audiences - excl. EURO weeks in 2016 (from week 24)

BEST EVER SEASON EVER BEST EVER PERFORMANCE FOR <50 YEARS 2. AUDIENCE RATINGS - TELEVISION M6’S LONG - STANDING BRANDS MORE POWERFUL THAN EVER BEST SEASON IN 15 BEST SEASON FOR YEARS FOR 4+ AND AUDIENCE FIGURES IN 8 UNDER 50S YEARS BEST SEASON FOR BEST EVER SEASON FOR WRP<50 AND UNDER 50S 13 WRP<50 Source: Médiamétrie / consolidated audiences IN 11 YEARS

2. AUDIENCE RATINGS - TELEVISION RECORD RATINGS INNOVATIVE FORMATS FOR NEWS MADE INTO SUCCESSES RECORD H1 IN 8 YEARS FOR UNDER 50S IN 7 YEARS FOR 4+ AND IN AUDIENCE FIGURES 14% 4+ / 20% <50 TOUS EN CUISINE QUI VEUT ETRE MON ASSOCIE? 3.2M 2.0m 25% 25-34 year olds PRIME TIME ACCESS PRIMETIME 7PM Very popular with young adults 7-year audience record Highest WRP<50 level at 7pm in 5 years M6 leader for under 35s every Tuesday (20%) HIGHEST EVER H1 AUDIENCE 2 ND BEST H1 FOR 4+ / UNDER 50S 11% 4+ / 19% <50 1.6M 14 Source: Médiamétrie / consolidated audiences

TELEVISION DTT AUDIENCE RATINGS

2. AUDIENCE RATINGS – DTT W9 AND 6TER AMONG THE LEADING DTT CHANNELS ON THE COMMERCIAL TARGET 3,1 3,0 2,9 3,0 2,7 2,6 H1 2019 H1 2020 2,6 2,4 2,3 2,3 4+ AUDIENCE 1,8 1,7 1,8 1,7 1,7 1,7 SHARE (%) 1,5 1,6 1,6 1,5 1,4 1,3 1,3 1,3 1,4 1,3 1,2 1,2 1,2 1,1 1,2 1,1 1,0 0,8 0,6 0,5 4,5 4,1 4,0 3,9 3,3 H1 2019 H1 2020 3,3 3,3 2,9 2,8 2,8 2,8 2,7 2,6 2,5 WRP <50 1,9 1,9 1,9 1,7 AUDIENCE 1,7 1,7 1,5 1,5 1,5 1,5 1,4 1,3 1,3 1,3 SHARE (%) 0,9 0,7 0,7 0,5 0,5 0,6 0,4 0,3 16 Source: Médiamétrie / total audiences

2. AUDIENCE RATINGS – TELEVISION – DTT H1 2020: THE GROUP’S DTT CHANNELS ARE IN GOOD SHAPE 5 TH LARGEST DTT CHANNEL W9 GREW YEAR ON YEAR (4+) NO.1 YOUTH CHANNEL ON THE COMMERCIAL TARGET AMONG 4-10 / 4-14 +0.1 PPS 4+ YEAR ON YEAR STABLE YEAR ON YEAR AMONG WRP<50 Success of family films “Learner Nation” programmes proving Record audience very popular Best ever season since 2014 1.0M ° watched by 16.5m of 4+ for WRP<50 DTT HD Leader incl. 3m children 7.4% Successful prime time WRP<50 launch Access prime time 6ter DTT HD leader 3.3% WRP<50 WRP<50 and <50 Most powerful magazine offering on DTT Highest audience for an access prime time reality Success of Wednesday night Sunday night TV episode 1.5M ° +0.4pps WRP<50 4.3% 4-10 y.o. THE SIMPSONS 2.7% WRP<50 17 Source: Médiamétrie / consolidated audiences

TELEVISION PAY TV CHANNELS AUDIENCE RATINGS

2. TELEVISION – PAY-TV CHANNELS AUDIENCE RATINGS H1 2020: PARIS PREMIÈRE AND TÉVA, 2 IN THE TOP 3 MOST POWERFUL PAY CHANNELS TÉVA STILL THE CLEAR LEADER FOR PAY-TV CHANNELS PARIS PREMIÈRE AT A RECORD LEVEL AMONGST 4+ VIEWERS AMONG FEMALE VIEWERS N ° 1: the most watched pay channel with almost N ° 1: among WRP<50 for the 19 th consecutive wave 13 million viewers each month N ° 3: 3 rd most watched pay channel with almost 9 million Best ever wave viewers each month H1 2020 audience share H1 2020 audience share Upper socio- 4+ 4+ WRP<50 professionals 0.8 % 0.7 % 0.3 % 0.6 % 19 Source: Médiamat’ Thématik, - wave 39 (January-June 2020)

TELEVISION 6PLAY AUDIENCE RATINGS

1.2M active daily users 715M videos 2. TELEVISION viewed over the half-year 6PLAY AUDIENCE RATINGS => +15% year on year HIGH 6PLAY VIEWING FIGURES IN H1 All-time record audience achieved on Tuesday 14 April More than 2M 6.2M active users videos viewed 21 Sources: Médiamétrie and Heartbeat

RADIO AUDIENCE RATINGS

2. RADIO - AUDIENCE RATINGS Q1 2020: M6 GROUP THE LEADING PRIVATE RADIO GROUP, STRONGEST YEAR-ON-YEAR GROWTH AUDIENCE SHARES OF PRIVATE GROUPS (%) Competitive +4.9 pps advantage over challenger 18,9 14,0 11,7 +0.7pps 9,6 + 0.1pps -1.0pps 5,9 -0.7pps -0.2pps RTL Radio Division NRJ Group TF1 Publicité Radios Lagardère RMC (3 stations) (4 stations) (131 stations + M (3 stations) Radio) 23 Médiamétrie 13+ / 126,000 / Monday-Friday/ Jan.-Mar. 2020 / Audience share

2. RADIO - AUDIENCE RATINGS POST-LOCKDOWN - VERY STRONG MOMENTUM FOR RADIO DIVISION 13.4% audience share amongst 13+ listeners 3.6% audience share 2.6% audience share amongst 13+ listeners amongst 13+ listeners No.1 radio station in France (+1 pps lead on France Inter) +6 percentage point competitive advantage over leading private challenger 24 Médiamétrie 126,000, May-June 2020, Monday-Friday, 5 am-12am, audience share

ADVERTISING MARKET

2. ADVERTISING MARKET M6 GROUP’S ADVERTISING REVENUE IMPACTED BY THE PANDEMIC -25.5% -28.1% TV 454.3 338.6 326.8 M6 GROUP NET ADVERTISING REVENUES (€ MILLIONS) H1 2019 H1 2020 H1 2020 Excluding Youth TV division -25.7% 539.3 400.6 OTHER OPERATIONS -27.0% 85.0 62.0 H1 2020 2018 2019 H1 2019 26

TV & RADIO KEY FIGURES

2. TELEVISION – KEY FIGURES 64% OF THE FALL IN REVENUE OFFSET BY COST SAVINGS* REVENUE (€ M) EBITA (€ M) -21.0% 489.5 Decline in advertising 386.6 revenue -41.6% Massive cost savings plan on programming 113.5 costs 66.2 H1 2019 H1 2020 28 * Excluding scope impact related to the integration of the Youth division