2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP PRESENTATION VISION Our - - PowerPoint PPT Presentation

2020 MONTEREY JAZZ FESTIVAL

PARTNERSHIP PRESENTATION

VISION

¡ Our mission is to inspire the discovery and

celebration of jazz, anchored by an iconic festival.

MISSION

¡ We envision a sustainable organization that sets the

standard of excellence for jazz, connects a diverse community, and helps people appreciate and learn about jazz as fans and performers.

Founded in 1958 as a 501(c)3

PRESS QUOTES

¡

“The 62nd Monterey Jazz Festival will go down in the history books as perhaps the first to navigate the slippery slope of big change with a strong focus on new generations of listeners. The arc stretched wide, with funky electric styles, big band jazz, classic piano-led ensembles, world music, contemporary jazz and

• beyond. There literally was something for everyone.” –Monterey Herald

¡

“…Tim Jackson has created an important festival entity, which manages to capture an overview of a music which is less a specific or demographically-limited idiom, but a diversified musical world, ever in motion. Monterey continues to be a go-to press report zone on the state of jazz.” –All About Jazz

¡

“Monterey Jazz Festival has so much else to offer, from yummy food options to fun shopping and a warm and friendly atmosphere that is unparalleled among big music events.” –San Jose Mercury News

¡

“It was a terrific start to one of the best weekends of the year.” –San Jose Mercury News

PRESS QUOTES

¡

“One of the most interesting parts of the Monterey Jazz Festival is its willingness for

• experimentation. While there are still plenty of traditional straight-ahead jazz acts—like that
• f Kenny Barron and Dave Holland’s piano and acoustic bass duo in Dizzy’s Den on Saturday

night, which gave the audience a softer, timeless jazz club feel—many younger artists are bringing different sounds to their sets.” –Monterey County Weekly

¡

“Monterey has a gift for catching giants at the height of their powers. Pianist Kenny Barron and bassist Dave Holland (with drummer Nasheet Waits) played with a flow so organic it erased the distinction between “straight-ahead” and “free-improvised” jazz. Diana Krall turned in an extraordinary yet subdued performance Friday notable for its melancholy mood…” –Seattle Times

¡

“The Miller-Hodge [Mary Lou Williams] project represented a philosophy of marrying tradition and new expression, and increasingly MJF is breaking down boundaries by presenting risk- taking artists who are resolute in evolving the music.” –DownBeat

¡

“The season’s programming was built on a redoubtable foundation with artists-in-residence drummer Allison Miller and bassist/producer Derrick Hodge. They both performed in several disparate settings, but their collaborative Mary Lou Williams tribute on the Jimmy Lyons Stage in the main arena kicked off the festival with a stellar only-in-Monterey moment.” –JazzTimes

¡

“…the 62nd Monterey Jazz Festival exemplified all of the festival’s multifarious strengths and its newfound leadership in programmatic gender equity…” –San Francisco Classical Voice

FEATURE YOUR BRAND

Rich Legacy. Rich Opportunity.

A partnership with the Monterey Jazz Festival links YOUR COMPANY to an iconic cultural brand, and a global leader. Your customized footprint for Monterey Jazz Festival is curated by our team and yours to:

• Identify specific goals and needs
• Speaks to our audience in a clear, distinct voice
• Creates a digital and real-life footprint before, during and after the

festival

• Aligns your brand with Monterey Jazz Festival – a 62 year American

tradition – the longest, continuously running jazz festival

MJF AUDIENCE

37,541 attendees from 17 Countries & 50 States

¡ Educated ¡1.55x more likely to hold a

college degree when compared to the average working-aged American

¡ 2.12x more likely to hold a

graduate or professional degree when compared to the average US adult over the age of 25

¡ Financially Capable ¡ Mean HHI = $97,800 ¡ Median HHI = $84,100 ¡ Both mean and median

significantly > US average, and indicative of “top heavy” audience income profile

AUDIENCE DEMOGRAPHICS

18-24, 38 25-34, 107 35-44, 140 45-54, 219 55-64, 287 65+, 248

AGE

0.7% 7.2% 0.4% 0.3% 8.4% 6.3% 13.1% 63.6% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Other Multiple/Mixed Pacific Island Native American Asian African American Hispanic White Non-Hispanic

% of Adult V % of Adult Visitors to the Monter isitors to the Monterey Jazz Festival ey Jazz Festival

1

ETHNICITY OF ADULT GUESTS

AUDIENCE GEOGRAPHIC STATS

AUDIENCE BEHAVIORS ATTENDANCE + LONGEVITY

AUDIENCE BEHAVIORS ATTENDANCE + REASONS

MJF ENTERTAINMENT STAGES

¡Arena Stage - The Jimmy Lyons Stage in the Arena is where it all began—

where Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the stage and made history. The Arena seats approximately 6,000 of

• ur most loyal patrons.

¡Jazz Theater - Perfect venue for big screens, entertainment, electronics,

gaming, video, or media partners. A jam-packed, 700-seat venue simulcasting Arena concerts with 7,000 square feet available for marketing your project or service.

¡Dizzy’s Den - 800-seat indoor venue featuring top name jazz artists

throughout the Festival weekend, open for your marketing efforts for both inside and outside the venue.

¡The Night Club - 700-seat home to the future of jazz, showcasing some of the

top young jazz talent from around the world, including the winners of our world- renowned Next Generation Jazz Festival.

¡Pacific Jazz Café - An intimate 350-seat venue, this newly-renovated and

expanded venue has an indoor bar with food, as well as digital screens, with centralized access to the midway on the grounds in the center of all the action.

NEXT GENERATION JAZZ FESTIVAL

¡ Thousands of the nation’s top student musicians will flock to Monterey to play their hearts out

at the Next Generation Jazz Festival. The focus of the event will take place at the Monterey Conference Center and the Portola Hotel and Spa and will filter out to venues across the city. Spotlight performances will feature student performers from Monterey County’s own school music programs. Festival includes:

¡ Free Judges Concert featuring world-renowned jazz artists, including MJF’s Artists-in-

Residence, and others, attended by 1200+ people

¡ Competition: High School Big Bands, High School Combos, High School Vocal Ensembles ¡ Workshops, performances and critiques by the annual Artist-in-Residence ¡ Saturday Night Showcase Concert featuring the top bands from the High School Divisions,

and awards ceremony

¡ College Fair for music education organizations and programs ¡ Spotlight Stages featuring Middle School Big Bands, Local Monterey County Ensembles and

Special Guests.

¡ Student Participants: 2,000 ¡ Ages: 12-22

The Next Generation Jazz Festival Takes Over Downtown Monterey

April 3-5, 2020

2020 ARTIST-IN-RESIDENCE

¡ Not yet 30, Christian Sands is currently one of

the most in-demand pianists working in jazz. In the last few years he has toured around the world as a bandleader and recently appeared as a sideman on records by Christian McBride and Gregory Porter. In 2019 he was the Music Director for the MJF on Tour, which performed 26 concerts in 16 states an Alberta, Canada including Jazz at Lincoln Center, Walt Disney Concert Hall, and many more.

JAZZ LEGENDS GALA THURSDAY, SEPTEMBER 24, 2020

¡ The 14th annual Jazz Legends Gala features the presentation of the distinguished

Monterey Jazz Festival Jazz Legends Award to a leading contributor to the world of jazz.

¡ Hosted by Monterey Jazz Festival board member Clint Eastwood the evening

includes cocktails, a silent auction, and a gourmet dinner at a uniquely Monterey event space: the Barns at Cooper Molera.

¡ Partnership Benefits Can Include: ¡ Premium table location for 10 at our dinner, concert and reception ¡ Premier placement of logo and name on Gala promotions (if finalized by

July 1, 2020)

¡ Monterey Jazz Festival Arena Passes ¡ Full color space in Gala event program and MJF Souvenir Program ¡ Logo and link on Monterey Jazz Festival & Gala website and MJF social

media

The Jazz Legends Gala supports Monterey Jazz Festival’ s jazz education programs, creating the next generation of jazz musicians.

PARTNERSHIP BENEFITS AND HOW WE ARE DIFFERENT

“The festival’ s long-running success is this: the sense of family that engulfs you from the moment you step foot onto the grounds.” — Huffington Post

This is the MJF difference: As our partner, you are part of our

• family. What you can expect for us:
• Personal touch
• Strong communication
• Creative approach
• Authenticity
• Professional team
• Post-event report
• Interest in a long-term relationship

WHAT OUR PARTNERS SAY ABOUT US

Yamaha

“Yamaha has been honored to sponsor and participate directly with the Monterey Jazz Festival for over 40 years. The quality of the Festival year after year along with their mission of supporting Jazz Education is top notch,” says Dave Jewell, Marketing Communications Manager

• f

Yamaha Corporation

• f

America. “Both

• f
• ur
• rganizations are dedicated to inspiring jazz music students in schools

across the United States and we are very proud to support the Monterey Jazz Festival and all of its outreach programs.”

Inns of Monterey

“Although our partnership the with MJF goes back many years, our formal partnership started in 2010 as the Official Hotels of the Monterey Jazz Festival. The partnership with the Monterey Jazz Festival goes hand-in-hand with our ongoing efforts to support community and our commitment to education,” said Randy Venard, Vice President and General Manager of Inns of Monterey. “We are delighted to be a part of this rich history and iconic event.”

PARTNERSHIP METHODOLOGY – YOUR SUCCESS

We believe every partner deserves a unique, custom sponsorship plan. Some of MJF’s benefits follow:

¡ Connecting people to a once-in-a-lifetime

• pportunity

¡ Intimate connections with artists ¡ Customized on-site activation ¡ Employee engagement ¡ Category exclusivity ¡ Name a stage ¡ Signage on-site ¡ Digital media inclusion both paid and organic ¡ Tickets and hospitality (VIP

Experience/Corporate Chalets)

¡ Co-branded content strategies ¡ Inclusion in emails to the MJF email database

Channels We Use

¡ Social Media (Facebook, Twitter, Instagram,

SoundCloud, YouTube)

¡ Public relations ¡ On-site interaction ¡ Hospitality ¡ Digital programmatic ad buys (see following

slides for more information)

¡ Traditional advertising

DIGITAL MARKETING AND TARGETING OUR EXACT AUDIENCE

2019 MONTEREY JAZZ FESTIVAL PARTNERS

2019 MONTEREY JAZZ FESTIVAL MAP

Permanent Arena Stalls are located above the Arena/Jimmy Lyons Stage. Vendor/Partner Tents are located along the midway to the right of the Pacific Jazz Café and extending to Dizzy’s Den and the Night Club.

2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES

Corporate Hospitality Chalet Sponsor

In the Arena “Jimmy Lyons Stage” area we have a Hospitality Chalet for corporate groups, sponsors and VVIP patrons. It’ s a perfect way to take your partnership to the top! Hospitality Chalet Partnership Benefits include:

• Private VIP tour plus VIP opening party
• Naming rights to the Hospitality Chalet
• Brand included in all Festival promotion and PR materials

leading up to event and throughout the weekend

• Access to exclusive VIP packages throughout the Festival

weekend that include Hospitality Chalet access

• Designation as Official Partner of the 63rd Monterey Jazz

Festival

• Included as an Official Partner of the 63rd Monterey Jazz

Festival in all print Monterey Jazz Festival collateral (including Souvenir Magazine, distribution 10,000)

• Provide logo placement and a link to partner website on

Monterey Jazz Festival Website

• Provide space for one (1) full page ad space in the Monterey

Jazz Festival Souvenir Magazine (10,000 distribution)

• Invite partner representatives to be special guests to the

Opening Night Reception on Friday, September 21st

CORPORATE HOSPITALITY CHALET SPONSOR - ADDITIONAL

Amenities include:

• Private bar / private bar service
• Food trucks featuring gourmet and locally sourced

culinary delights

• Specialty cocktails
• Picket fencing
• Tables and chairs
• String lighting
• Sleek lounge furniture
• Jumbo screen for live streaming of Arena

performances

• Specialty flooring
• Heat lamps
• Theatrical lighting
• Private merchandise area
• Arena artist meet and greets and signing
• pportunities

Corporate Hospitality Chalet Sponsor

The Hospitality Village is the place to experience the Arena performances in style and located right where the action

• happens. Arena ticket required for entry to the Hospitality
• Village. The Arena capacity is 6,000.

CORPORATE HOSPITALITY CHALET SPONSOR

Corporate Hospitality Chalet

The Hospitality Village is located behind the Lawn Seating Area.

2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES

Name a Stage

With eight stages throughout the Monterey County Fairgrounds, there is a wealth of opportunity to get your brand front and center with the MJF audience. Partnership value depends on the stage. Stages include: Arena Stage The Jimmy Lyons Stage in the Arena is where it all began—where Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the stage and made history. The Arena seats approximately 6,000 of our most loyal patrons. Jazz Theater Perfect venue for big screens, entertainment, electronics, gaming, video, or media partners. A jam-packed, 700-seat venue simulcasting Arena concerts with 7,000 square feet available for marketing your project or service. Dizzy’s Den (pictured) 800-seat indoor venue featuring top name jazz artists throughout the Festival weekend, open for your marketing efforts for both inside and outside the venue. The Night Club 700-seat home to the future of jazz, showcasing some of the top young jazz talent from around the world, including the winners of

• ur world-renowned Next Generation Jazz Festival.

Pacific Jazz Café An intimate 350-seat venue, this newly-renovated and expanded venue has an indoor bar with food, as well as digital screens, with centralized access to the midway on the grounds in the center of all the action.

Benefits include:

• Naming rights to one MJF stage throughout the Festival

Weekend

• Brand included in all Festival promotion and PR materials

leading up to event and throughout the weekend

• Access to exclusive VIP packages throughout the Festival

weekend

• Designation as Official Partner of the 63rd Monterey Jazz

Festival

• Included as an Official Partner of the 63rd Monterey Jazz

Festival in all print Monterey Jazz Festival collateral (including Souvenir Magazine, distribution 10,000)

• Provide logo placement and a link to partner website on

Monterey Jazz Festival Website

• Provide space for one (1) full page ad space in the Monterey

Jazz Festival Souvenir Magazine (10,000 distribution)

• Invite partner representatives to be special guests to the

Opening Night Reception on Friday, September 21st

2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES

VIP “Premier Club” Sponsor

Our premier club includes special performances, comfortable clubhouse access, enclosed patio and private bars plus food options and live feeds to the Arena Stage. VIP patrons and partner benefits include:

• Private VIP tour plus VIP opening party
• Naming rights to the Premier Club
• Brand included in all Festival promotion and PR materials

leading up to event and throughout the weekend

• Access to exclusive VIP packages throughout the Festival

weekend

• Designation as Official Partner of the 63rd Monterey Jazz

Festival

• Included as an Official Partner of the 63rd Monterey Jazz

Festival in all print Monterey Jazz Festival collateral (including Souvenir Magazine, distribution 10,000)

• Provide logo placement and a link to partner website on

Monterey Jazz Festival Website

• Provide space for one (1) full page ad space in the Monterey

Jazz Festival Souvenir Magazine (10,000 distribution)

• Invite partner representatives to be special guests to the

Opening Night Reception on Friday, September 21st

2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES

More Opportunities

Want to discuss these or other custom created experiential opportunities at Monterey Jazz Festival? Reach out to us today and join our family!

• Ticket Sponsor
• Transportation Sponsor (Uber, Lyft)
• Shuttle Sponsor (Bus to and from Fair Grounds)
• Official Water Bottle Sponsor
• Comfort Sponsor (Arena seat cushions)
• Official Chill Out Station sponsor (the utlimate relaxation

zone near Grounds)

• Recharge Sponsor (place to recharge your phones)
• Arena “Jimmy Lyons stage” Chill Out Zone (back of Arena)
• Spirits Sponsor
• Tequila
• Vodka
• Rum
• Whiskey/Bourbon
• Scotch
• Gin
• Other

PLEASE CONTACT US TO FIND OUT MORE!

Colleen Bailey, Executive Director colleen@montereyjazzfestival.org 831.373.3368 Elizabeth Welden-Smith, Director of Strategic Relations elizabeth@montereyjazzfestival.org 831.233.3711 Want to discuss these or other custom created experiential

• pportunities at Monterey Jazz Festival?

Reach out to us today and join our family!