2019 SPR Stra te g ic Pla n Outre a c h ONGOI NG OUT RE ACH - - PowerPoint PPT Presentation

2019 SPR Stra te g ic Pla n Outre a c h

ONGOI NG OUT RE ACH

Media and Press Releases

Regular Communications

Website, Blog, Monthly Newsletter

Social Media (Twitter, Facebook, Instagram, Nextdoor) Phone line Email Correspondence Public events and meetings

SPR outreach review | We’re always listening…

How do people find us?

136,825 101,700 19,000 6,800 191 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 Website Visits Twitter Facebook Facebook Events Email Phones

• In the summer people want to go to…
• Spray parks and wading pools
• Picnics/Reservations
• Colman Pool
• Discovery Park
• In the winter people want to go to…
• Discovery Park
• Picnic reservations
• Rainier Beach Pool Schedule
• Ballard Pool Schedule
• Toddler Indoor Play Areas

What have we learned from our website?

• Emergencies
• Park openings
• Employment or Internship

Opportunities

• Community Meetings
• Closures (and Re-Opening)

Announcements

Twitter?

• Park Openings
• GasWorks Play Area Opens (89K)
• Events
• Pathway of Lights (11K)
• Job Postings and Internship

Opportunities

• Work for SPR Recreation (7.9K)
• Stories of Good Work by

Employees

• Seattle Conservation Corps Story

(10K)

Facebook?

In the last year, we hosted or co-hosted 28 events, reaching 828.9K people, with 58.4K people responding as “going” or “interested”.

Facebook Events

180-230 emails/month

Top Email Inquiries

• Illegal Camping

Complaints

• Service Requests

1,300-1,400 calls/month

Top Call inquires

• Park maintenance

questions

• Event Reservations

General information

Public Meetings

• Several park development meetings

each month (4 in April)

• Solicit feedback both at meetings

and online

• Tailor event to community:
• For example--Farmer’s Market, at

proposed park site, provide childcare, provide interpretation

• Answer call or emails from interested

community

• Additionally staff attend regularly

held community meetings throughout the year (South Seattle Crime Prevention Council, Magnuson Park Advisory Council, etc.)

WHAT HAVE WE HE ARD?

What do we hear…

What do we hear…

What are the complaints?

• Illegal camping
• Off-leash dogs
• Broken

equipment

• Trash
• Noisy events
• Goose poop
• Bad information

Outreach Context

2015 Community Center Listening Tour with the Superintendent: 30 meetings over 3 months

CONT E XT F OR ST RAT E GI C PL AN OUT RE ACH

Outreach and strategic planning are

• ngoing.

at events

in our parks at our facilities through partnerships through our website, blog, newsletter, and more via social media

SPR Strategic Plan (departmentwide) now Sep 2019 Dec 2019 June 2019

How We’ll Get There: Concurrent Planning

2015-2020 Park District refresh 2021-2026 Park District planning Jun or Nov 2020 SPR & CBO Technical Preparation

Recommendation to Superintendent on Strategic Plan Recommendation to Superintendent on Park District Launch Park District planning Parks & Rec Fest! Park District Board Approval

More community meetings to discuss park district accomplishments/lessons learned and proposed plan for the next 6 years.

Outre a c h Co nte xt

• Sta tistic ally va lid phone

sur ve y: 400 re spo nde nts

• Othe r

Sur ve y T

• ols: 3,057

re spo nde nts (Online surve y, histo ric a lly unde r-re pre se nte d c o mmunity surve y, inte rc e pt surve y, te e n surve y)

• Mini-Summit with 60 a tte nde e s,

inc luding re pre se nta tive s fro m Chine se , E a st Afric a n, a nd L a tino c o mmunity

• T

e e n me e ting with pa rtic ipa nts

fro m summe r music a l pro g ra m a nd 30 o the rs fro m SPR te e n pro g ra ms

F

• c us on ma inte na nc e :
• Co mfo rt sta tio n c le a ning
• g a rb a g e / litte r pic kup
• urb a n fo re stry
• tra il ma inte na nc e

T e c hnolog y is c ritic a l fo r sha ring

info rma tio n a b o ut SPR Mo re c ommunity c e nte r

hour s, mo re pr

• g r

a m options

Co mmunity c e nte rs sho uld a dapt to

c ha ng ing r e side nt ne e ds a nd inte r e sts

F e e db a c k

Outreach Context Feedback

• A range of public

engagement processes and surveys

• Multi-modal and Address-

Based Sampling survey with 513 respondents

• On-line and mail-back

surveys with self-selected participants

Respond to changing demographics Walking, hiking, jogging highly favored Multi-use facilities and fields Invest to reduce health disparities Neighborhood parks, green spaces, and walking/jogging trails most used Investment focus needed on safety Partnerships, innovation, and creative solutions needed to meet demand Interest in more activities and frequency More information desired about SPR programming

Feedback Outreach Context

Increasing demand for off leash areas within our park system Dog owners among the most active users of parkland Increasing demand from neighborhood groups for trail access and maintenance Interest in improving accessibility for a diversity of trail users and providing equitable distribution of trails

• Survey of dog owners: 3,970

respondents

• Seven focus groups (one per

Council district): 56 participants

• Several public meetings to

seek feedback on trail maintenance

• Coordination with

community partners

ST RAT E GI C PL AN OUT RE ACH

SPR ST

RAT E GI C PL AN OUT RE ACH

2019 Strategic Plan and Vision

Outreach done through SPR plans

• ver past 5 years

Engaging our staff Online Engagement City-wide survey Parks & Rec Fest Events Recreation and Park trends near and far

SPR PARK

S AND RE C F E ST 2019

F e stiva l + Re so urc e F a ir + Co mmunity E ng a g e me nt

• F
• o d T

ruc ks

• Buske rs
• Da nc ing
• Re c re a tio n Ac tivitie s
• T
• uc h-A-T

ruc k

• De mo nstra tio n

Ga rde n

• T

ry a ne w spo rt!

• T

re e c limb ing de mo

• Po p-Up Do g Pa rk
• Sc ho la rships
• Co mmunity Ce nte r

pro g ra ms

• L

GBT Q e ve nts

• Yo uth inte rnships/ jo b s
• Ce nte r City pro g ra ms
• Ho w re se rve a pa rk

spa c e

• Vo lunte e r in a n urb a n

fo re st

• E

xa mine the de mo g ra phic s o f who we a re se rving , a nd find the g a ps

• T

e ll us a b o ut the pa rk a nd re c re a tio n a me nitie s tha t e xc ite yo u

• T

e ll us yo ur b ig ide a ! Our c ity is c ha ng ing —ho w c a n o ur pa rks a nd re c c e nte rs b e pa rt o f tha t c ha ng e . L e a rn a b o ut SPR Ha ve F un! He lp us c re a te a pla n fo r the future

SPR PARK

S AND RE C F E ST 2019

Who should attend?

Everyone! Park Lovers Parents Seniors Kids Students Swimmers Bikers Hikers Preschoolers Walkers Athletes Boaters Partners Recreation Advocates Forest Stewards Summer Campers Inclusive

• utreach

takes a lot of work!

SPR PARK

S AND RE C F E ST 2019

Getting the word out on

• nline and on social media

Translating materials in multiple languages Placing announcement and ads with ethnic media Use of community liaisons Providing free fun that is thoughtfully designed so that all can participate (interpreters, visual messages, and adaptive technology) Creating an event that showcases the diversity our city, its people, and our programs Inclusive

• utreach

takes a lot of work!

SPR PARK

S AND RE C F E ST 2019

But wait! You can participate

• nline too!

Video that tells the story of parks, centers, activities, and community Interactive online conversations about park amenities, community center activities, the people we serve, and how we can improve and grow. Connecting people to answers and resources to keep them informed and supported.

Even more opportunities to engage!

• Using our Community Liaisons to engage diverse

communities

• Mini Strategic Plan kiosks at all Community Centers and

Pools

• Information on website about how to write in with your

feedback

• Attend a Park Board/Park District Oversight Committee

meeting

• Community listening meetings

ONGOI NG OUT RE ACH