2019 Atla nta Bike Cha lle ng e : Bike to b e r People I - - PowerPoint PPT Presentation

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2019 Atla nta Bike Cha lle ng e : Bike to b e r People I - - PowerPoint PPT Presentation

Jan 21, 2023 259 likes •441 views

2019 Atla nta Bike Cha lle ng e : Bike to b e r People I Partnerships I Planning Ma ke it fun, a ppe a ling , a nd e ng a g ing So urc e Prize s De ve lo p Me ssa g e E ng a g e Pe o ple Re c ruit Pa rtne rs Co o rdina te Pa id

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SLIDE 1

2019 Atla nta Bike Cha lle ng e : Bike to b e r

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SLIDE 2
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SLIDE 3

People I Partnerships I Planning

E ng a g e Pe o ple So urc e Prize s Re c ruit Pa rtne rs De ve lo p Me ssa g e

Ma ke it fun, a ppe a ling , a nd e ng a g ing

  • Co o rdina te Pa id

So c ia l

  • T

a rg e te d E ma ils

  • I

n-App Anno unc e me nts

  • Pro mo Pa c k

(we b a nd in-pe rso n)

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SLIDE 4

More than Prizes

E dison E le c tr ic Bike Co.

  • Bike 1: E

a rly Bird Re g istra tio n

  • Bike 2: Ove ra ll Cha lle ng e

Azte c Cyc le s

  • Bike 3: K

HS F lite 280 fo r Ove ra ll

Why E dison and Azte c ?

  • L
  • c a l Busine sse s
  • Co mmute r- AND
  • Co mmunity-c e ntric
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SLIDE 5

Ad Targeting/Retargeting

Ad Objective: Website Traffic: Landing Page Views Messaging: Sign up for Biketober and enter for a chance to win a bike Ad Unit: Carousel Ad with CTA to visit GCO website Audience: GCO Custom Target & Love to Ride saved audience Timing: September 1-September 30 Biketober Sign Up Experience with Facebook Ad Pixel Users sign up for Biketober and opt in to enter the bike giveaway Ad Objective: Website Traffic: Landing Page Views Messaging: Remind registrants to log their Biketober miles Ad Unit: Carousel Ad with CTA to visit GCO website Audience: Saved audience from Biketober registration page Timing: October 1-October 31 Ad Objective: Website Traffic: Landing Page Views Messaging: Complete your Biketober registration Ad Unit: Carousel Ad with CTA to visit GCO website Audience: Saved audience of users who abandoned Biketober registration Timing: September 8-September 30

User abandons sign up

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SLIDE 6

Facebook Ad 1 – Registration

#Biketober is back! Atlanta’s favorite challenge returns in October with prizes, events and friendly competition. Register today for a chance to win a free bike from Edison Bicycles. Link: https://www.lovetoride.net/atlanta Link description: Ready to Ride? *Select “Sign-up” action button

Ad Copy

  • Website Traffic: Landing Page Views

Campaign Objective

  • 9/3-9/22

Flight

Pending creative from LTR Pending creative from LTR Pending creative from LTR Pending creative from LTR

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SLIDE 7

Whitelisted Posts

Ad Copy

#Biketober is Back and we’ve partnered with @Georgia Commute Options for Atlanta’s favorite

  • challenge. Start a team and get ready to

participate in this friendly competition throughout October. Register today for a chance to win a free bike from Edison Bicycles. Link: AtlBikechallenge.com

Partner Posts: from Atlanta Bike Coalition

and Atlanta Streets Alive

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SLIDE 8

Paid Social Overview

Results:

  • Reach - 680,000
  • Impressions – 1.9M
  • Clicks – 17,149
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SLIDE 9

Pre Registration Results- on Bike Challenge Site

Look-Alike Audience

  • Users – 10,008 – Up 122% from 2018
  • Sessions – 15,602 – Up 130%
  • Pageviews – 54,632 – Up 118%
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SLIDE 10

90% inc r e ase in r e gistr ation sinc e Se pte mbe r 24 with notable inc r e ase s ar

  • und the me tr
  • r

e gion

Registration

September 24th

2,136 Registrants

October 10th

4,066

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SLIDE 11

Organic Social Engagement

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SLIDE 12

Engaging Content

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SLIDE 13

E ve nt Pa g e (E xte rna l)

  • 5 Bike Cla sse s
  • 7 Bike -F

rie ndly E ve nts

  • 4 So c ia l Ride s

Participation and Encouragement

Biketober 2019 Event Page

GCO Outr e ac h E ve nts (Inte r nal)

  • 23 T

a b ling E ve nts

  • 7 Co mpa ny Be ne fit a nd

We llne ss F a irs

PE DAL NORCROSS WIT H MAYOR NE WT ON WHE E L S UP BIKE RIDE WIT H MAYOR E AST E RL ING

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SLIDE 14

Partner Events and Engagement

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SLIDE 15

2018 Re sults

  • 253 o rg a niza tio ns
  • 2,493 re g istra nts
  • 1,909 pa rtic ipa nts
  • 325 ne w ride rs
  • 260,573 mile s lo g g e d
  • 54% o f ne w ride rs

riding mo re o fte n!

  • 45% b iking to wo rk

mo re o fte n!

2019 Goals

  • 300 o rg a niza tio ns
  • 2,700 re g istra nts
  • 2,000 pa rtic ipa nts
  • 360 ne w ride rs

2019 as o f Oc to be r 10th

  • 328 o rg a niza tio ns
  • 4,066 re g istra nts
  • 2,245 pa rtic ipa nts
  • 315 ne w ride rs

T IME L INE

  • K

ic ko ff with GCO a nd T MAs: Aug ust 26  Outre a c h a nd Ma rke ting L a unc h: Se pte mb e r 1 – 30  Cha lle ng e : Oc to b e r 1 – 31

  • De c e mb e r 1: Ana lysis a nd E

va lua tio n: Ba se line a nd 4-We e k Po st-Surve y

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SLIDE 16

Success stories

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SLIDE 17

Key Takeaways

  • Mar

athon vs. Spr int

  • L

e ve r age Par tne r ships

  • Valuable Pr

ize s

  • T

ar ge te d Pr

  • motions