2018 Woodland Holiday Parade “ The Parade To Attend”
A Proud Tradition ❑ As a Successful Event Running for 54 Years ▪ Strong Regional and West Coast Reach ▪ Solid Foundation with an Ability to Reach New Heights ❑ As a Quality of Life Family Event ▪ Opportunity to Showcase Our Community ▪ Touches All Segments of Our Community ▪ Platform for Young and Old to Participate & View ▪ Strong Generational Aspects ❑ Provides Economic Value to Our Community ▪ Monetary return to Hotels/Motels, Restaurants, Retailers, Service Stations, etc…..Increased tax revenue and the “Exposure Factor” associated with showcasing our City to others including current and future financial benefits to our business community
Visualizing the Parade On the next several slides we provide a snapshoot of some of the entries that participate in the parade
Parade Bands Importance of Bands
Parade Floats Importance of Floats
Parade Horses Importance of Horses
Parade Novelty Importance of Novelty
Drill Teams & Color Guards Importance of Drill Teams
Parade Marching & Dance Groups Importance of Local Entries
Santa Claus Always a Grand Entrance
Truly a Family Quality of Life Event ❑ Generational Involvement • Grandparents • Parents • Children (From babies to teens) ❑ Brings out participation from all aspects of our community • Private Business Sector • City & Other Municipal governments • Schools • Civic & Non Profit Organizations • Churches • Individual Citizens ❑ Brings value from outside participation both from entries and visitors that view the parade ❑ Brings out an atmosphere of goodness, harmony, and happiness ❑ Sets the stage & tone for goodwill during the Holidays in our Community
Quality of Life It’s at the Heart of Our Parade
FLOAT ASSISTANCE ❑ Float Assistance Tools • Design Concepts • Construction Workshops • Truck/Trailer Contacts • Construction/Storage Locations
Potential City Float Christmas Around The Globe City of Welcome to Woodland Our Town Individuals on the float are made up of adults and children representing the ethnic backgrounds of our community and it’s global diversity
Potential Church Float Church Choir Reaching out to our community reminding them of the true message of Christmas through the spirit of music
Business Recognition Opportunity ❑ Balloons ➢ Have established relationships with major companies such as: ▪ Big Events, Inc. • Provides turn-key solution, including on site support on the day of the parade
Example of Parade Balloons
Band Outreach Program ❑ Aspects of Program • Preparing & mailing an invitational package to targeted bands • Providing transportation/music funding assistance to select units • Expanding our accredited judges • Linking or posting on association web sites
Communications Awareness Program • Television – Expanded WAVE coverage plus addition of Comcast Sacramento » Live with Rebroadcasts » New format coverage changes – Public/Major network coverage » Channel 31,KVIE 6 Sacramento » Potential new fiber optics feed to major Sacramento Stations – Video Productions » Parade Highlights Video- 2 minute » Promotional Video – 1 minute commercial (Comcast Sacramento) • Publications (Print/Online) – VIA (Triple A) – California Events – California Outdoors – California State Horsemen’s Association – Western Bands Association (In discussions) – BulletinsBoard.Com – Marching.Com – Links to various Websites • Business/Civic Outreach – Targeted Business Groups (Major/Local) – Civic Organizations (Rotary, Lions, etc.) – Float Builders Workshops We wish to acknowledge outstanding coverage received each year from our local newspapers: Daily Democrat & Davis Enterprise
Where / How Can You Help ❑ Becoming a Sponsor ❑ Entering a Float or Novelty unit ❑ Entering a Balloon ❑ Sponsoring a Band ❑ Sponsoring Pre Parade Events ❑ Sponsoring Post Parade Awards Ceremony ❑ Providing Trucks/Trailers to float entries “Our success in the past ❑ Providing construction & storage facilities to and in the future is float entries driven by your gracious support” ❑ Providing individuals to assist with the many organizational aspects, such as marshalling & judging/review area set up and tear down, etc
Sponsorships Every Sponsor is a winner in the Woodland Holiday Parade! The Chamber Parade Committee places special emphasis on enhancing Sponsor visibility & benefits. It can also be a great way to involve employees and at the same time support our great Community plus bring current and future financial benefits to your business! Sponsorship Levels can bring a diverse value opportunity from the Exposure Factor: ❑ Pre and Post Television Coverage • Cable - The Wave (Woodland, West Sacramento, Winters & Dixon) • Wave Broadband to 9 cities • Major Stations – Channel 31 (Good Day Sacramento) and more ❑ Print • Name recognition in Press Releases and News Articles (Such as Daily Democrat & Davis Enterprise) • Name recognition in Pre and Post articles in the Chamber Newsletter • Participation in discount coupons mailed to event participates (We have 150 to 200 entries with 3,000 to 4,500 participates in the Parade) ❑ Web Coverage • Name/Logo listing on Chamber web site • Discount coupons will be available for public download • Expanded reach from links to numerous web sites ❑ Parade Day (Reaching 20,000 to 40,000 parade watchers) • Entry Visibility • Banner Signage • Various Public Announcements by Parade announcers
Web Information Check Us Out ❑ Click on Event Tab www.woodlandchamber.org ❑ Page down to Holiday Parade ❑ Click for more information ❑ Information Available • Key Information : theme, date, time, etc. • 2017 Photos • 2018 Application & Releases • Entry Categories • Rules & Regulations • 2018 Brochure & Poster • Parade Route/Staging Maps • Float Builders Manual • Weather Information – Daily/Hourly Updates • And More
Sample Comments “An outstanding parade...the best managed and organized parade I have attended”…. from Daily Democrat crowd interview of a mother of a band student from a visiting band “Great parade and big… like a Norman Rockwell Parade….don’t see this size parade in Southern California outside of the Rose Parade”… from Daily Democrat crowd interview of a visitor from Los Angeles “I need to bring our City Council here next year to show them how a parade should be run”…. from visiting band director to parade committee members “Our first year attending this parade but we will be back….well organized and great crowd”…. from horse entry to parade committee members
2018 Theme “Christmas in Toyland”
Key Information Date: December 8, 2018 (Saturday) Time: 10am to 1:00pm Location: Main Street (West to 4 th St.) Awards: Available at the Chamber Office on Monday following the parade Application Deadline: November 23rd
Could Not End Without Acknowledging Some Key Supporters
Thank You For your time and we look forward to your support for one of this Communities outstanding events 2018 Woodland Holiday Parade Theme: “Christmas in Toyland”
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