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2018-19 Budget
Communications
Dal Dale Bur urgos Ex Executive Dir Director – Communications, s, Privacy & Com
- mmunity Eng
Engagement Feb ebruary 28 28, , 20 2018 18
2018-19 Budget Communications Dal Dale Bur urgos Ex Executive - - PowerPoint PPT Presentation
2018-19 Budget Communications Dal Dale Bur urgos Ex Executive - - PowerPoint PPT Presentation
2018-19 Budget Communications Dal Dale Bur urgos Ex Executive Dir Director Communications, s, Privacy & Com ommunity Eng Engagement Feb ebruary 28 28, , 20 2018 18 Background 2017-18 Budget The Ask' Community
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Background
2017-18 Budget – What we accomplished Community engagement/Advertising
Thoughtexchange School Messenger Radio/Social Media Ads Enhanced live streaming Powtoons School stories
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Background
2017-18 Budget – What we accomplished Enhanced online presence
Updated district site New school sites Instagram Mobile app
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Background
2017-18 Budget – What we accomplished PD and Travel
CACE Conference – Edmonton CPRS – Charlottetown Social Media Training – Victoria BCECN – Victoria/Vancouver
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Highlights – Executive Director
Almost 100 mentions in the news
February 28, 2017 – February 28, 2018
Hometown Hockey Strategic Plan Transportation Policy/AP Privacy
FOI/advisor to schools
Framework for Enhancing Student Learning 2020 Vision School Messenger Thoughtexchange Department restructure
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Highlights – Executive Assistant
1,600 kms
January 2017 – January 2018 Visits to nearly all elementary and all secondary
Canada 150 Flag Push for Change
CCSS/JB/Fairview/Park Ave/Brechin/Georgia
Website support
Schools/sexual health/social justice/portals
Department support
HR/Central Reg/LS/Early Years/Ab Ed
Social media admin
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Highlights – Executive Assistant
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Highlights – Executive Assistant
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Highlights – Multimedia Designer/Specialist
Top requests
Brochures Newsletters Website Video promo Poster or flyer Event branding
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Highlights – Multimedia Designer/Specialist
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Highlights – Multimedia Designer/Specialist
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Highlights – Multimedia Designer/Specialist
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1,3 1,365,769 pag age vie views 21 211, 1,186 use sers (19 (199,769 new use sers)
Ca Canada USA Ch Chin ina/Germany/R /Russia/Brazil/ l/Mexico/Japan/UK/South Korea ea
De Demographics
35 35-44/2 /25-34/45-54/18-24/5 /55-64/6 /65+
Website
12 month review
SLIDE 16 Facebook
Over 30 300, 0,000 total l im impressions (28 (28 day peri riod – Oct 29 29, , 20 2017 17) Top
- p posts
Park rk Ave e th threat – 19.9 .9K im impres essions He Heavy Metal l Rock
- cks – 14.9
.9K im impressions Cou Cougar sigh ighti ting nea ear Coa Coal Tyee ee – 14.8 .8K im impressions Art rtific icial l tu turf rf in installa lation – 12.7 .7K im impressions
28 28 day su summary ry
14,1 ,134 reached
Highlights
SLIDE 17 Twitter
1,0 1,088,500 im impressions 62 62,6 ,636 profil ile vis visit its 3,2 3,243 foll llowers Top
- p Tweets
Ho Hold ld and Secu ecure e at t multi ltiple le sch chools ls (Ja (January) Ho Hold ld and Secu ecure e – Frank J. . Ney and Ha Hammond Ba Bay (De (December) Snow! (F (Feb ebruary 2017)
February 2017-2018
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Next Steps
Focus on engagement
School Messenger A unique way to engage
01
Student Learning
Promoting education
02
Sharing the good stuff
Online engagement New ways to share our stories
03
Technology
Explore new technologies in communication
04
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2018-19 Budget – The ‘Ask’
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