2018 19 budget
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2018-19 Budget Communications Dal Dale Bur urgos Ex Executive - PowerPoint PPT Presentation

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2018-19 Budget Communications Dal Dale Bur urgos Ex Executive Dir Director Communications, s, Privacy & Com ommunity Eng Engagement Feb ebruary 28 28, , 20 2018 18 Background 2017-18 Budget The Ask' Community

  1. 2018-19 Budget Communications Dal Dale Bur urgos Ex Executive Dir Director – Communications, s, Privacy & Com ommunity Eng Engagement Feb ebruary 28 28, , 20 2018 18

  2. Background 2017-18 Budget – The ‘Ask' Community engagement/Advertising Enhanced online presence PD and Travel

  3. Background 2017-18 Budget – What we accomplished Community engagement/Advertising Thoughtexchange School Messenger Radio/Social Media Ads Enhanced live streaming Powtoons School stories

  4. Background 2017-18 Budget – What we accomplished Enhanced online presence Updated district site New school sites Instagram Mobile app

  5. Background 2017-18 Budget – What we accomplished PD and Travel CACE Conference – Edmonton CPRS – Charlottetown Social Media Training – Victoria BCECN – Victoria/Vancouver

  6. Highlights – Executive Director Almost 100 mentions in the news February 28, 2017 – February 28, 2018 Hometown Hockey Strategic Plan Transportation Policy/AP Privacy FOI/advisor to schools Framework for Enhancing Student Learning 2020 Vision School Messenger Thoughtexchange Department restructure

  8. Highlights – Executive Assistant 1,600 kms January 2017 – January 2018 Visits to nearly all elementary and all secondary Canada 150 Flag Push for Change CCSS/JB/Fairview/Park Ave/Brechin/Georgia Website support Schools/sexual health/social justice/portals Department support HR/Central Reg/LS/Early Years/Ab Ed Social media admin

  9. Highlights – Executive Assistant

  10. Highlights – Executive Assistant

  11. Highlights – Multimedia Designer/Specialist Top requests Brochures Newsletters Website Video promo Poster or flyer Event branding

  12. Highlights – Multimedia Designer/Specialist

  13. Highlights – Multimedia Designer/Specialist

  14. Highlights – Multimedia Designer/Specialist

  15. Website 12 month review 1,365,769 pag 1,3 age vie views 21 211, 1,186 use sers (19 (199,769 new use sers) Ca Canada USA Chin Ch ina/Germany/R /Russia/Brazil/ l/Mexico/Japan/UK/South Korea ea De Demographics 35 35-44/2 /25-34/45-54/18-24/5 /55-64/6 /65+

  16. Facebook Highlights Over 30 300, 0,000 total l im impressions (28 (28 day peri riod – Oct 29 29, , 20 2017 17) Top op posts Park rk Ave e th threat – 19.9 .9K im impres essions He Heavy Metal l Rock ocks – 14.9 .9K im impressions Cou Cougar sigh ighti ting nea ear Coa Coal Tyee ee – 14.8 .8K im impressions Art rtific icial l tu turf rf in installa lation – 12.7 .7K im impressions 28 28 day su summary ry 14,1 ,134 reached

  17. Twitter February 2017-2018 1,088,500 im 1,0 impressions 62 62,6 ,636 profil ile vis visit its 3,2 3,243 foll llowers Top op Tweets Ho Hold ld and Secu ecure e at t multi ltiple le sch chools ls (Ja (January) Ho Hold ld and Secu ecure e – Frank J. . Ney and Ha Hammond Ba Bay (De (December) Snow! (F (Feb ebruary 2017)

  18. Next Steps 01 Focus on engagement School Messenger A unique way to engage 02 Student Learning Promoting education 03 Sharing the good stuff Online engagement New ways to share our stories 04 Technology Explore new technologies in communication

  19. 2018-19 Budget – The ‘Ask’

  20. THANK YOU

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