2017 Screen Printing Kit Portfolio Current Landscape Offering of 10 - - PowerPoint PPT Presentation
2017 Screen Printing Kit Portfolio Current Landscape Offering of 10 Kits (including Diazo Light Kit) Price Range: $39.03 - $155.94 Customer distribution: 17 -108 (Primarily US based) Fragmented graphic/visual collection Overdue
▪ Offering of 10 Kits (including Diazo Light Kit) ▪ Price Range: $39.03 - $155.94 ▪ Customer distribution: 17 -108 (Primarily US based) ▪ Fragmented graphic/visual collection ▪ Overdue product content evaluation ▪ Historical record of addition - over assorted offering
▪ Provide inspiration and generate excitement
▪ Visually appealing and inviting do-it-yourself kits
▪ Educate consumers on screen printing by focusing on the 3 main methods:
▪ Method 1 = Paper Stencil; Method 2 = Screen filler & Drawing Fluid; Method 3 = Photo Emulsion
▪ Communicate & provide convenience of true all-in-one kits (Value Proposition)
▪ Create cohesive kit offering
▪ Improve category performance Bottom Line: As the industry leader, we need to make screen printing a convenient, understandable, and enjoyable experience!
▪ Motivating / Attention grabbing ▪ Authentic / relevant artwork ▪ Broad audience of Fine Art & Craft ▪ Project based
▪ Drive distinction between kits ▪ Identification through…
▪ Levels / Numbers ▪ Color ▪ Artwork ▪ Kit Contents ▪ Language/Text
▪ Increase success rate ▪ Encourage step /growth process
▪ Cohesive offering of 6 kits ▪ Clear Consumer Value ▪ Complete content presentation ▪ Improve repeat purchase / growth
Increased education Amplified inspiration Consistency/flow of artwork
Merchandised Front Panel facing Merchandised Top Panel facing 1 2 3 4
Side Panel 1: Kit Contents Side Panel 2: Level Education Back Panel : Tutorial
▪ Discontinuation of 5 kits
▪ Basic Stencil Kit ▪ Original Kit ▪ Glo ‘N’ Dark Kit ▪ Opaque Fabric Kit ▪ Deluxe Kit
▪ Introduction of 2 new kits
▪ Beginner Paper Stencil Kit ▪ Introductory Kit
▪ Improvement of 4 kits
▪ Essential Tools Kit ▪ Intermediate Kit ▪ Intermediate Deluxe Kit ▪ Advanced All-In-One Kit
Available through 2017
▪ No impact/changes to Diazo Light Kit
No longer available
▪ Teaches user premise of screen printing by creating a stencil. ▪ FAST and EASY! ▪ Promotes high success rate ▪ Provides flexibility - very basic to detailed ▪ Huge hit among teaching community (NAEA show)
▪ One page summary for each kit ▪ Launch file with key data ▪ Sell Sheet showcasing new portfolio ▪ New Photography ▪ New Instruction booklet
▪ Coming March 2017
▪ Quarter 1 2017
▪ Intermediate Kit = February 2017 (rolling change) ▪ Beginner Paper Stencil Kit = February 2017 (new item)
Quarter 2 2017
▪ Introductory Kit = April 2017 (new item) ▪ Advanced All-In-One Kit = April 2017 (rolling change) ▪ Essential Tools Kit = April 2017 (rolling change) ▪ Intermediate Deluxe Kit = April 2017 (rolling change)