2016 Annual Meeting November 2nd, 2016 Camp Bar What is a B.I.D? - - PowerPoint PPT Presentation

2016 Annual Meeting November 2nd, 2016 Camp Bar

What is a “B.I.D”?

B.I.D. stands for “Business Improvement District” Created by a municipality under state law Shorewood BID created in 1999 Special assessment district for commercial properties in

a designated area (in this case, all commercial property

• n Oakland and Capitol; Wilson Dr. in Shorewood)

Commercial property owners and businesses make up

board of directors

Board of directors control spending of special

assessment dollars, activities, and staff of the BID

Board of Directors

• Tim Ryan – Chairman, Harleys; The Store for Men
• Andrew McCabe, Allstate Insurance– Vice-Chairman, Eastmore Real Estate
• Becky Reinhardt – Treasurer, North Shore Bank
• Aaron Foley – Secretary, Weiss Berzowski, LLP
• Betsy Delich, Chiropractic Company
• Rachel Carter, Northwoods
• Allison Rozek, Swanky Seconds
• Paul Zovic, Village Trustee representative
• Karen Dean, Community Development Authority representative
• Mike O’Brien, Edward Jones Investments
• Pat Algiers, Chemistry in Place
• Noah Christensen, Shorewood Press
• Stephanie Sherman, Resident representative
• Elif Sen, Zen the Salon

Shorewood Business Improvement District

2016 Activities

• Marketing and communications

program that features events, website, e-newsletters, print advertising,

• Support for Marketing

Shorewood programs including the annual Shorewood Criterium Bike Race featuring Tour of America’s Dairyland race series;

• Funding and content for

Shorewood Today, award winning local magazine

• The BID continues its strong

collaboration with the Village and CDA regarding commercial redevelopment, retail retention and recruitment, the Business Incentive Fund, and Façade Grant Program

2016 BID Budget

Income BID Assessment of Property $117,881 CDA Contribution $5,000 Affiliate Membership $500 Event Revenue $3,000 Total Income $126,381 Expenses Administration and Management $54,993 Marketing Program $51,900 Marketing Shorewood Contribution $16,500 Total Expenses $123,393

• Jan. 1, 2016 audited carry-over

$39,201 Ghost Train Donation $15,000 Projected carry over into 2017 $26,844 2015 Audit available for review at Village Hall or by contacting Jim Plaisted

Façade Improvement Grant Program

• All commercial

property in the Oakland and Capitol Dr., and Wilson Dr. corridor is eligible

• Since 2004, the

program has granted $1.4 million dollars to qualified projects.

Façade Grant Program Changes for 2017

$300,000 will be turned over to CDA from

the Village Board/TIF #1 for façade purposes

Maximum grant will now be $10,000 Limited to $1,500 for signs, patios and

parklets

Business Incentive Fund

Like the Façade program, dollars are being transferred

to the CDA to continue program

BID staff promotes, educates, and assists applicants

in applying to the program

SEWRPC reviews all loan applications and provides

recommendation to the CDA for approval

Eligible activities include

Real property acquisition, building demolition, site

preparation, and similar site-related redevelopment activities to stimulate business development.

Interior and exterior building rehabilitation and new

construction.

Leasehold improvements; the acquisition of furniture, fixtures,

and equipment; and working capital.

Shorewood BID Marketing

Michelle Boehm, BID Marketing Manager Jenny Steinman-Heyden, BID Events Manager Christel Henke, Media Relations & Social Media Manager Kim Apfelbach, BID Intern

BID Collaborative Programs

Promoting Awareness, Engagement and Advocacy through the Shorewood Marketing Communications (SMC) Program.

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Marketing Shorewood and incorporating SMC Brand Standards

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Shorewood Today magazine (print and digital)

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Keep in Touch quarterly eNewsletter (digital)

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Shorewood Marketing Research

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Realtor Open House, April 7

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Shorewood Connects Senior Friendly Business Certification Program

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Community Events

• Sponsorship Opportunities folder (10 events - print and digital)
• Shorewood Criterium Bike Races, June 23
• July 4 Parade
• Plein Air, September 17
• Dine for SEED, May 23
• Welcome New Neighbor events (Apr 9, June 11, Sept 12, Dec 12)

BID Shorewood Today Features

Spring (March)

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What is a BID and why is it important?

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Metro Market opens

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Business Spotlight: Lakeshore Mobil and Mr. Dale

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Facebook Spotlight: Oxford Art Glass

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New Businesses: Metro Market, BP Pantry 41, Crafted Career Concepts, Embodied Therapeutics, Flourish Counseling

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Out and About: Harbor Chase Grand Opening Summer (June)

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Dining Al Fresco in Shorewood

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Metro Market Bike Pump

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Business Spotlight: Feerick Funeral Home

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New Coder Dojo: Northwoods Software

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Anniversaries

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Feerick Funeral Home – 120 years

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• Dr. Olson – 30 years

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LADA - 20 years Fall (September) −40 and Under Business Owners in Shorewood BID −Business Spotlight: Hillary Fry, Scenario −New Businesses: Lake Effect Surf Shop Winter (December) −Wish List for the family – sourced in Shorewood −Business Spotlight: Shorewood Press −Tree Lighting event & Shop Shorewood coupon booklet −Anniversaries −Goody Gourmets – 10 years −5 years −Great Clips, Performance Running Outfitters, PNC Bank, Q-ticles, St. Moritz Salon, The Workroom, Three Lions Pub, Zen the Salon

BID Sponsored Programs

−Ghost Train public art −Shorewood Criterium Tour of America’s Dairyland Bike Race −BID Affiliate Membership −Ribbon Cutting at Metro Market, February 15 −Taste of Shorewood, May 6 – May 15 −Shop Shorewood Coupon Booklet, Nov. 25th-Dec. 25th −Holiday Tree Lighting event, December 3 −BID monthly consumer eNewsletter to 1,075+ consumers −Monthly Networking events −BID Annual Meeting −SHS Drama program ads: Oct, Jan, May productions

Shorewood BID Website

www.shorewoodwi.com

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Website traffic up over same period last year (Jan-Oct)

− 80% returning visitors; 20% new visitors − Sessions up 38.4% to 12,635 − Users up 36% to 10,228 − Pageviews up 35.4% to 29,851 − Avg Session Duration up 13.5% to 1:37 from 1:25

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Continue to make updates to improve the user experience

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Categories updated, meta descriptions updated, closed business photos removed

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All business listings updated with logo, Facebook, website and news story links

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Added new links to “How to get listed on BID website”, “Doing Business..”, “Sponsorship Opps..”, etc

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Enhanced “Community Events” listings

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Added news clip links, video clip links

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Added PDF links to BID Shopping Guide and BID Food & Beverage Guide

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Added link to digital version of Shorewood Today magazine and links for each BID related story that has run in the magazine

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eCoupons checked and updated and moved under “Business Listings”

BID Print Collateral

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BID Food & Beverage Guide and BID Shopping Guide

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Sponsorship Opportunities folder and content pages for ten different stakeholder events with all details available in one packet (print & digital)

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Taste of Shorewood poster, flyer, Facebook ad

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“Shorewood Resources” booklet for current/new residents and businesses

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“Why Shorewood” booklet for potential residents, realtors and leasing agents

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Realtor Event invitation for reception/distribution of materials to realtors/leasing agents

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“Imagine the Possibilities” booklet for developers and potential businesses

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Criterium bike race poster, Facebook ad, and Fox 6 banner

Shorewood BID Social Media

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Posted 50+ business and event profiles

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Facebook likes up 23% over 2015 to 1,105

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434 Twitter followers

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111 followers on Instagram Top posts so far for 2016:

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Henry Winkler Spotted at Benji’s -10.9K

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Mod Gen - First Spring Giveaway 2.5K

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Crave Cafe review - 2.4K

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Crave Cafe opens - 2.3K

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Clicks - Run DMC appearance 1.9K Media Relations Highlights:

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Taste of Shorewood event- Nino's Southern Sides preview event

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Assisted with media relations for Metro Market Grand Opening

Going Forward….. Strategic Planning – BID Board

• Mission Statement

The Shorewood Business Improvement District creates a flourishing local & destination hub by branding and communicating both development and promotion to its stakeholders in the private and public sectors.

• Vision of Intended Future Impact

Shorewood is a vibrant, cohesive 18 hour urban marketplace of distinctive, engaged and successful businesses.

• Goals

1.

Marketing and Branding: Effectively and efficiently communicate the Shorewood Business District’s unique value proposition to current and new customers, members, clients, users and influencers.

2.

Business Participation in the Business Improvement District: Deepen and expand engagement of members of the business community to unify and grow.

3.

Business Recruitment and Retention: Attract, retain and facilitate the development of a unique mix of sustainable businesses.

Showcase Façade Improvement Award

This award recognizes new and exciting investment that enhances the physical and pedestrian environment in Shorewood. This can include new building development or significant façade renovations to an existing building.

Remember This?

Cloud Red 4448 N. Oakland Ave.

Showcase Business Awards

This award recognizes Shorewood businesses for their outstanding leadership, dedication, and support of the mission of the Shorewood Business Improvement District. Businesses are recognized for their consistent efforts to enhance the vitality of the commercial district in Shorewood.

Chemistry in Place Pat Algiers

Goody Gourmets Jacqueline Chesser

Business Partner of the Year Village President Guy Johnson

Shorewood Connects Senior- Friendly Business Program

Wells Fargo Bank North Shore Bank branches Metro Market North Shore Boulangerie

Shorewood Conservation Committee Green Leaf Awards

Thanks to all of you for your investment and support of the Shorewood Business Improvement District!