2015 Nursing Initiative Greg Bice Fan Lin Bradley Nocco Michael - - PowerPoint PPT Presentation

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Sep 29, 2022 11 likes •183 views

2015 Nursing Initiative Greg Bice Fan Lin Bradley Nocco Michael Thompson The Project Enhancing the profession of nursing in Ohio 2015 Be a nurse, be a leader. 2011 Professional nurses are self- Campaign directed, accountable, and

SLIDE 1

2015 Nursing Initiative

Greg Bice Fan Lin Bradley Nocco Michael Thompson

SLIDE 2

The Project

Enhancing the profession of nursing in Ohio

2005

OHA, ONA, OONE, OLN

2011

Campaign

2015

“Be a nurse, be a leader.” Professional nurses are self- directed, accountable, and control their environment.

SLIDE 3

The Current Situation

Context

Aging work force
Shortage

Customer

All nurses in Ohio
Potential nurses

Competition

Choices of profession

Company /Collaboration

SLIDE 4

Current Perception of Nurses

 Doctor’s Assistant  Reactive  Hardworking  Trustworthy

Leadership?

Objective: Change perceptions to one of leadership

SLIDE 5

Changing Perception

Stimulus Prior Knowledge Perception

71% of RN’s are over the age of 50
Leadership campaign likely to be ineffective with veteran nurses
Nursing retirements = opportunity to shape prior knowledge

SLIDE 6

Target Market

Early-Career Nurses & Nursing Students Young Adults

SLIDE 7

Primary Marketing Objective

 Increase the number of applications by 10% at Ohio nursing schools in the next 5 years

Corresponding Communication Objectives

 Increase the knowledge of the nursing profession and its leadership aspects amongst young adults (14-21) in Ohio by 20% over the next 5 years.  Increase attitudes of the nursing profession amongst same audience by 15% over the next 5 years

SLIDE 8

Secondary Marketing Objectives

 Persuade 30% of nursing schools to incorporate leadership components or modules into their curriculum in the next 5 years  Increase nurse volunteer hours by 5% each year

Corresponding Communication Objectives

 Convince 45% of nursing school faculty and administration that leadership skills are important to the career development of nursing students  Build awareness of leadership outreach programs amongst 20% of nurses

SLIDE 9

Media Strategy

High School Presentations
Facebook
YouTube
Print Materials

Young Adults

Nursing Students

LPD Programs
Flyers
Newspapers

SLIDE 10

Reaching prospective Nurses

 Target High School Students  National Nurses Week

 May 6th -12th  Reach 20% of High schools ~ 220 schools

 Connect with teachers

 2015 Approved Presentation

 Awareness of profession

 Leadership focus  Diverse offering within nursing

SLIDE 11

Collecting Data & The NEXT STEP!

 Access to classroom through education

 Childhood Obesity  CPR  Exercise  Nutrition

 Metrics (key for grant funding)

 Before and after quizzes

 Job Shadow – The NEXT STEP!

SLIDE 12

Developing Leaders

 Leadership Professional Development (LPD)  Implement at Current Nursing schools

 Goal: 30% of Nursing Schools in 5 years  Develop 2015 approved curriculum  Similar to Fisher LPD

 Selling point for school  Prepare nurses to be leaders

SLIDE 13

Media Mix and Schedule

 Continuous

 Facebook / LPD / YouTube

 Pulsing

 Flyers

 Big Push

 Presentations

SLIDE 14

Budget

200 400 600 800 1000 1200 1400

Media Weight

2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

Media Costs

SLIDE 15

Raising Funds

Volunteer Hours

 Use of Ohio Nurse to drive buy-in and volunteerism.  Need for Nursing 2015 members to recruit.

Monetary Funds

 Utilize current fundraising efforts of Nursing 2015 members.  Johnson & Johnson’s Campaign for Nursing’s Future.  Governments grants. Approach nursing schools for support both in terms of volunteerism and funds for the statewide initiative.

SLIDE 16

Questions

SLIDE 17

Flow Chart

 Integrated Marketing Communication Strategy