13 Peak Performance Strategies Web Marketing Growth Plan - - PowerPoint PPT Presentation

13 Peak Performance Strategies Web Marketing Growth Plan

Actionable, Reliable, Reasonable, Economical, Recyclable Strategies and Tactics that Really Work for Big and Small Practices

LEVEL 1 (LAUNCH)

You Need a Conversion Focused Website

• Desktop/Mobile-Friendly Website
• DSS (WP or other tools) & Training for

Appropriate Staff

• Goals and Expectations with Digital Marketing Partner
• You will need foundational and ongoing SEO, Content,

Campaigns, and other Services/Help

LEVEL 2 (MONTHS 1-3)

Ongoing Content Strategy (relevant)

• Audit Current Content for New Topic Ideas

○ (success stories, happy patients breed)

• Create New Content Calendar
• Write Content for Perfect Patient!
• Ongoing Content Optimization Schedule

using SEO tools/or outsourcing

Fosterwebmarketing.com/ContentRoots

LEVEL 2 (MONTHS 1-3)

Content Copy Tips (Messaging)

• How what you do will benefit them - the

patient...

• Fears they currently have and that you can fix
• Desires they have for themselves that you

can make happen

• Don’t be needy! People hate that...

Fosterwebmarketing.com/ContentRoots

LEVEL 2 (MONTHS 1-3)

Email/List Marketing Strategy (Best Thing To Do!)

• Create Email Schedule & GO!
• Watch your data (open rates, clicks, etc)

Fosterwebmarketing.com/EmailRoots

• Upload Contacts to your CRM With Relevant Tags
• Create/Design Email Campaigns & Your Newsletter
• Syndicate your content

LEVEL 2 (MONTHS 1-3)

Create Offers (That Appeal To Your Patient)

• Write & Format Book as PDF/Print
• Design Book Cover
• Create Offer Landing Page and Email

Drip Campaign

• Create and manage book process

Fosterwebmarketing.com/BookRoots

LEVEL 3 (MONTHS 4-6)

Video Production Strategy

• “Why Choose Us”, Patient Testimonials,

Educational, & Informative Videos

• Video Introducing Each Service Area
• Outline, Schedule, and Manage Your

Ongoing Video Production Strategy

Fosterwebmarketing.com/VideoRoots

LEVEL 3 (MONTHS 4-6)

SEO Strategy (Pros & Tools)

• Linking Build Strategy
• Local SEO Clean up
• SEO Audit Schedule

Fosterwebmarketing.com/SEORoots

LEVEL 3 (MONTHS 4-6)

Review Strategy

• Ask for Them in Person!
• DSS Reputation Management Tool

Training

• Review Request Language in Your Tools
• Outline Ongoing Review Request Process

Fosterwebmarketing.com/ReviewRoots

LEVEL 4 (MONTHS 7-9)

Referral Network Strategy

• Outline All Current Referral Sources

(and think of new ones always)

• Create Referral Nurturing Program
• Develop Referral Targeting Strategy

Fosterwebmarketing.com/ReferralRoots

LEVEL 4 (MONTHS 7-9)

Print Newsletter

• Find Fulfillment Solution
• Outline Schedule for Deliverables
• Create Library of Resources

Fosterwebmarketing.com/PrintRoots

LEVEL 4 (MONTHS 7-9)

Social Media Strategy (“It’s Weird”)

• Social Media “Training”

(how to best use it for growing your practice)

• Create Social Media Posting Schedule
• Social Media Advertising

Fosterwebmarketing.com/SocialRoots

LEVEL 5 (MONTHS 10-12)

Community Involvement

• Outline All Current, Past, and Target

Community/Charity Involvement

• Create Community Outreach Strategy
• Create Community Involvement

Promotion Strategy

• Drive traffic to landing page on website

Fosterwebmarketing.com/CommunityRoots

LEVEL 5 (MONTHS 10-12)

Pay-Per-Click Advertising (Last Thing!)

• Search/keyword Ads
• Local Ads
• Retargeting Ads
• YouTube & Display Ads

Fosterwebmarketing.com/PPCRoots

LEVEL 5 (MONTHS 10-12)

Measure, Analyze & Improve

• Website Traffic Audit
• Conversions & Lead Analysis
• Measure ROI
• Get HELP

Fosterwebmarketing.com/MeasurementRoots

Simple Philosophy

ATTRACT (traffic) CONVERT (leads) RETAIN (clients)

Bonus : REFER!

Attract the right types of visitors (perfect clients) who have the potential to turn into a lead and client as well as refer other clients in the future. Once you have attracted the right kinds of visitors you need to have a conversion focused experienced that allows visitors to easily convert to a lead on your website. Excellent intake systems, follow-up sequences, and ongoing communications will help turn a single potential client into a stronger referral network.

I’m Done!

Resources (you don’t need to be a FWM client to enjoy):

• “Attract, Convert, Retain” Marketing Growth Plan: FWM Booth
• Snapshot Analysis: FWM Booth

FREE Resources to Build and Grow Your Practice:

• FWM Webinars: FWMWebinars.com
• Podcasts: Podcast.FosterWebMarketing.com
• Web Design Consultation: FWMDesign.com
• Marketing/SEO Consultation: FWMAnalysis.com
• DSS Demo: FWMDemo.com

Thank You!