13 Peak Performance Strategies Web Marketing Growth Plan - PowerPoint PPT Presentation

13 Peak Performance Strategies Web Marketing Growth Plan Actionable, Reliable, Reasonable, Economical, Recyclable Strategies and Tactics that Really Work for Big and Small Practices

LEVEL 1 (LAUNCH) You Need a Conversion Focused Website ● Goals and Expectations with Digital Marketing Partner ● You will need foundational and ongoing SEO, Content, Campaigns, and other Services/Help ● Desktop/Mobile-Friendly Website ● DSS (WP or other tools) & Training for Appropriate Staff

LEVEL 2 (MONTHS 1-3) Ongoing Content Strategy (relevant) ● Audit Current Content for New Topic Ideas ○ (success stories, happy patients breed) ● Create New Content Calendar ● Write Content for Perfect Patient! ● Ongoing Content Optimization Schedule using SEO tools/or outsourcing Fosterwebmarketing.com/ContentRoots

LEVEL 2 (MONTHS 1-3) Content Copy Tips (Messaging) ● How what you do will benefit them - the patient... ● Fears they currently have and that you can fix ● Desires they have for themselves that you can make happen ● Don’t be needy! People hate that... Fosterwebmarketing.com/ContentRoots

LEVEL 2 (MONTHS 1-3) Email/List Marketing Strategy (Best Thing To Do!) ● Upload Contacts to your CRM With Relevant Tags ● Create/Design Email Campaigns & Your Newsletter ● Syndicate your content ● Create Email Schedule & GO! ● Watch your data (open rates, clicks, etc) Fosterwebmarketing.com/EmailRoots

LEVEL 2 (MONTHS 1-3) Create Offers (That Appeal To Your Patient) ● Write & Format Book as PDF/Print ● Design Book Cover ● Create Offer Landing Page and Email Drip Campaign ● Create and manage book process Fosterwebmarketing.com/BookRoots

LEVEL 3 (MONTHS 4-6) Video Production Strategy ● “Why Choose Us”, Patient Testimonials, Educational, & Informative Videos ● Video Introducing Each Service Area ● Outline, Schedule, and Manage Your Ongoing Video Production Strategy Fosterwebmarketing.com/VideoRoots

LEVEL 3 (MONTHS 4-6) SEO Strategy (Pros & Tools) ● Linking Build Strategy ● Local SEO Clean up ● SEO Audit Schedule Fosterwebmarketing.com/SEORoots

LEVEL 3 (MONTHS 4-6) Review Strategy ● Ask for Them in Person! ● DSS Reputation Management Tool Training ● Review Request Language in Your Tools ● Outline Ongoing Review Request Process Fosterwebmarketing.com/ReviewRoots

LEVEL 4 (MONTHS 7-9) Referral Network Strategy ● Outline All Current Referral Sources (and think of new ones always) ● Create Referral Nurturing Program ● Develop Referral Targeting Strategy Fosterwebmarketing.com/ReferralRoots

LEVEL 4 (MONTHS 7-9) Print Newsletter ● Find Fulfillment Solution ● Outline Schedule for Deliverables ● Create Library of Resources Fosterwebmarketing.com/PrintRoots

LEVEL 4 (MONTHS 7-9) Social Media Strategy (“It’s Weird”) ● Social Media “Training” (how to best use it for growing your practice) ● Create Social Media Posting Schedule ● Social Media Advertising Fosterwebmarketing.com/SocialRoots

LEVEL 5 (MONTHS 10-12) Community Involvement ● Outline All Current, Past, and Target Community/Charity Involvement ● Create Community Outreach Strategy ● Create Community Involvement Promotion Strategy ● Drive traffic to landing page on website Fosterwebmarketing.com/CommunityRoots

LEVEL 5 (MONTHS 10-12) Pay-Per-Click Advertising (Last Thing!) ● Search/keyword Ads ● Local Ads ● Retargeting Ads ● YouTube & Display Ads Fosterwebmarketing.com/PPCRoots

LEVEL 5 (MONTHS 10-12) Measure, Analyze & Improve ● Website Traffic Audit ● Conversions & Lead Analysis ● Measure ROI ● Get HELP Fosterwebmarketing.com/MeasurementRoots

Simple Philosophy ATTRACT (traffic) Attract the right types of visitors (perfect clients) who have the potential to turn into a lead and client as well as refer other clients in the future. CONVERT (leads) Once you have attracted the right kinds of visitors you need to have a conversion focused experienced that allows visitors to easily convert to a lead on your website. RETAIN (clients) Excellent intake systems, follow-up sequences, and ongoing communications will help turn a single potential client into a stronger referral network. Bonus : REFER!

I’m Done! Resources (you don’t need to be a FWM client to enjoy): - “Attract, Convert, Retain” Marketing Growth Plan: FWM Booth - Snapshot Analysis: FWM Booth FREE Resources to Build and Grow Your Practice: - FWM Webinars: FWMWebinars.com - Podcasts: Podcast.FosterWebMarketing.com - Web Design Consultation: FWMDesign.com - Marketing/SEO Consultation: FWMAnalysis.com - DSS Demo: FWMDemo.com Thank You!