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Average Kid’s Allocation of Time
sleep school and meals screen time
- utdoors
10 Million Outdoor Kid Goal Update for NWF Affiliates Kevin Coyle - - PowerPoint PPT Presentation
10 Million Outdoor Kid Goal Update for NWF Affiliates Kevin Coyle - - PowerPoint PPT Presentation
10 Million Outdoor Kid Goal Update for NWF Affiliates Kevin Coyle & Meri-Margaret Deoudes November 27, 2012 Average Kids Allocation of Time sleep school and meals screen time outdoors Kids & Nature What is at stake? The
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Kids & Nature
What is at stake?
- The future of American conservation
Why NWF and Affiliates?
- Nationwide leaders in this arena
- Programs, policies and activities developed
Gains?
- Ground zero in the fight for the future of
conservation
- Dramatic grassroots expansion and scale
- New audiences, donors and diversity
- Bi-partisan support
- New partnerships
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Kids & Nature 10 Million Kids
10 Million Kids
Be Out There Child- Serving Institutions State & Federal Policy
NWF engages with key influencers in kids’ lives to help reach our goal of having 10 million more kids spending regular time in outdoors Minimum of 90 minutes per week of outdoor time
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Strategy #1 Child-Serving Agencies
A focus on major agencies and
- rganizations
with “indoor” kids – get them
- utside.
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Strategy #1 Child-Serving Agencies
Expansion of NWF programs that contribute to
- utdoor time for
children
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Strategy #1 Child-Serving Agencies
- Schoolyard Wildlife Habitats:
5,000 schools – 800,000 children
- Eco-Schools outdoors: 6,000
schools – 1.2 million children
- Urban park and recreation
agencies 1.5 million children
- YMCA after school 200,000
children
- Community Wildlife Habitats
300,000 children
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Strategy #2 New Policy Framework Federal and state laws and policies that encourage “indoor” kids to play and learn
- utdoors
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Strategy #2 New Policy Framework
- Restore school recess
campaign 1 million children
- Federal and state day care
and after school
- State reforms: 20 states
– Outdoor Bills of Rights – Gov Exec Orders – NCLI and HKO Plans – Federal and State Coalitions
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Educate and Activate American Moms
Strategy #3 American Moms
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Be Out There Movement
Overcome the barriers to outdoor play Balance screen time and green time Provide interactive resources and engaging activities Develop events families can explore in their own backyard or community Simple solutions integrated into a family’s lifestyle Promote health benefits to unstructured play time
A passionate, authentic and integrated movement to develop healthier, happier and smarter kids
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Events
- Great American Backyard
Campout
- Hike & Seek
- Partner Events
Activities
- Ranger Rick’s Geocache
Trails
- Activity Finder
Resources
- BeOutThere.org
- NatureFind
- Reports & Studies
Components to
Meet Moms “where they are” Be Out There Components On and offline elements to promote overlap and build brand
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Great American Backyard Campout™
A Be Out There ™Event
Event Concept:
- Annual (fourth Saturday in June),
nationwide event
- Families, friends and communities
together for an overnight campout
- Register online to participate
- Participants have the option to
fundraise and earn great incentive prizes
- NWF provides tools, activities, and
resources Over 191,000 participants in 2012
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Hike & Seek™
A Be Out There ™ Event
Event Concept:
- Hike & Seek is a cross between a
nature hike and scavenger hunt
- Target audience is families with
children ages 3-10
- One to three-mile hiking trails
- Interactive Stop & Study stations
- Live animals, naturalists, games,
crafts, and snacks
- Flat registration fee layered with
an incentive-based fundraising program
- NWF provides Map & Mission
guidebook and cloth “Honorary Junior Naturalist” badge Over 1,700 participants in 2012
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Hike & Seek™
Six Cities and Growing
SEATTLE DENVER CHICAGO ATLANTA WASHINGTON DC BERNARDSVILLE NJ
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Ranger Rick’s Geocache Trails
Marry Green Time with Screen Time
- Connecting to nature
through technology
- Utilizes GPS-enabled
treasure hunting
- Features Ranger Rick
- Hosted by parks, nature
centers, corporate partners, etc.
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Activity Finder & Nature Find
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Whole Child
Be Out There Reports
Green Time for Sleep Time The Dirt on Dirt 46.5 million media impressions and counting Roughly 14.7 million media impressions Roughly 18.3 million media impressions
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Questions & Comments?
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