1 TABLE OF CONTENT WHO ARE WE? Introducing Youkado 4 Our value - - PowerPoint PPT Presentation

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1 TABLE OF CONTENT WHO ARE WE? Introducing Youkado 4 Our value - - PowerPoint PPT Presentation

Jul 18, 2023 149 likes •436 views

1 TABLE OF CONTENT WHO ARE WE? Introducing Youkado 4 Our value proposition 6 Our 3 core competencies 7 A few figures 8 Our expertise 11 Our singularity 12 Our shared objective 13 OUR SOLUTION Detailing

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TABLE OF CONTENT

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WHO ARE WE? § Introducing Youkado § Our value proposition § Our 3 core competencies § A few figures § Our expertise § Our singularity § Our shared objective OUR SOLUTION § Detailing our solution § Benefits for the user & client § Advantages of the solution § Examples from different communication materials § Our references § Our contact details 4 6 7 8 11 12 13 15 17 20 24 27 28

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WHO ARE WE?

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4 5 EXPERTISES 360VISION 28 PERSONS 100% INTEGRATED INCENTIVE OPERATIONAL MARKETING RELATIONSHIP MARKETING TRADE MARKETING DESIGN & WEB

INTRODUCING YOUKADO

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OUR OFFICES INTRODUCING YOUKADO

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OUR VALUE PROPOSITION

Assist & contribute to the success of your marketing operations

  • n a daily basis

ANIMATE in order to DEVELOP your customers’ network by facilitating business, traffic and transformation levers in omni-channel outlets. In one word : How can we help you boost your customer retention rate? SECONDARY MISSIONS

  • Giving access to the users’ database (clients or sales representative) and increase the relational potential (behavioural

feedback)

  • Preserving your distribution channels (we strengthen them by adding extra value to a channel; e.g. : stores)
  • Developing your communication vehicle :
  • Institutional
  • Promotional
  • Events
  • Informational (give infos/content)
  • Service-based (coupling product/service, e.g. : warranty extension, insurance, etc...)
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  • On and offline

acquisition actions

  • Lead management

(contests, gaming)

OUR 3 CORE COMPETENCIES PROMOTION – LOYALTY - ACQUISITION

PROMOTION

  • Ad hoc actions
  • Client qualification
  • Consistently updated

customized themes

  • Cumulative points

accross operations

  • 100% tracked operation
  • Analysis and ROI of
  • perations

LOYALTY

  • Online animated

program (notifications, text messages, e-mails)

  • Offline animated

program : implementation of

  • perations and

animations in agency

  • User animation with

content (updated gifts, good deals, raffles,..)

  • Segmentation of our

relationship marketing actions

ACQUISITION

ALL ACTIONS ARE CUMULATIVE

Available on tablet & smartphone

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A FEW FIGURES

Available products and services Multi-segment, with updates based on trends On average per month

More than 10 000 gifts More than 500 brands More than 12 000 shipped gifts

MARKETPLACE

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Registered on our platforms In all sectors Available for all programs

More than 300 000 users More than 100 bespoke programs 3 types of animationS

CUSTOMER LOYALY - ANIMATION

PRINT – WEB – MOBILE

A FEW FIGURES

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Under a week Customer requests are answered under 24h User service rate

More than 95% of deliveries 100 %

  • f calls are

returned More tan 98 % of satisfaction

CUSTOMER SERVICE

A FEW FIGURES

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OUR EXPERTISE 100% OF THE VALUE CHAIN INTEGRATED

  • Call center, help

with gifts selection assistance, customer service, delivery tracking

  • Tickets statistics,

satisfaction surveys

  • Personal shopping

CUSTOMER SERVICE (USERS)

  • Sourcing & gift

selection

  • Physical gifts &

services

  • Trends
  • Combined shipping

(for wholesale) or individual shipping

  • f gifts
  • Travels (individual
  • r collective)
  • Good brand deals

SUPPLIER SERVICE

  • Account manager

(tracking of

  • perations on the

dedicated app)

  • ON & OFF line

animations : forward thinking creative proposals (content-medium)

  • Marketing

automation (customer segmentation, communication scenarios) via secure data mart

  • Reporting-analysis

OPERATIONAL MARKETING

  • Centralized billing
  • Social Security

contributions (URSSAF)

  • Development of

customized solutions (vs functional )

  • Web-agency :

dedicated website and app

  • Maintenance
  • Premium Hosting

CFO/DSI

  • Design of brand

guidelines (visual identity)

  • Design and

development of customized communication supports both ON & OFF line (including editorial)

  • Videos (motion

design, corporate)

  • Constant

monitoring of new ways of comunicating (material, shape, style, technology)

GRAPHIC DESIGN STUDIO

YOUKADO FOCUSES ON THE AGILE METHOD, IN PARTICULAR BY CO-CREATING WITH CLIENTS (OPERATIONAL WORKSHOP)

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OUR SINGULARITY

Merchants’ spirit

  • The client at the center
  • f the strategic intent.
  • Operational agility
  • Consulting and

proactive force

A 100% MERCHANT MODEL (OUR DNA)

Gifts merchants

  • Our expertise:

selecting gifts, finding good deals

  • 100% of

controlled logistic

Network animators

  • Relevant datamart

construction

  • Marketing

automation : robotization of the communication scenarios

We win together

  • Youkado’s

remunuration relies primarly on your performance

  • Fiancial contributor to

the animation mechanics

KNOW HOW SOFT SKILLS BUSINESS MODEL

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OUR SHARED OBJECTIVE

è REINVENT THE CUSTOMER RELATIONSHIP with a winning cocktail: OPERATIONAL/RELATIONAL/EMOTIONAL

USER

  • perational

relational

⌵

At the center of the strategic intent

emotional

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OUR SOLUTION

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INTRODUCING OUR SOLUTION

Your RE RELATIONAL PR PROGRAM Unic and hyper-personnalized (1 (1 to 1)

THE PLATFORM

The platform is the back bone of the business strategy, it integrates the whole recrutement, promotion and customer loyalty plan.

  • TRANSACTIONAL : it generates a lever for turnover growth,

particularly with the relevant interactivity with the user (+ traffic)

  • GLOCAL : it allows actions at all levels: national and local

because it is important to stimulate initiatives from the « inside »

  • EMOTIONAL : it facilitates a privileged animation with your

clients, surprise them with unique attentions(using gamification to deliver unique experiences)

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INTRODUCING OUR SOLUTION

The whole concept relies on a 12-digits code, which tracks any type

  • f marketing or animation operation.

B to B to C ANIMATION

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FRONT OFFICE : benefits for your end customers

ü Updates ü Good deals ü Major brands ü Cumulative gift points

+ THAN 10 000 GIFTS

Branded products and services for the whole family

TECHNO – DESIGN – HOUSE – FASHION – LEISURE – GASTRONOMY TRAVEL – PRESS – MOVIES – ACTIVITIES – LIVE SHOWS

+ PROFESSIONAL SERVICES

Your service-based MARKETPLACE

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  • Dynamic dashboards
  • Monitoring of users registration
  • Easy KPI exports
  • Simple tracking of users with a simple click, in private mode
  • Possibility of creating local operations for the least engaged

customers(turnkey contract)

  • Insights about the club and the on-going animations

(including trends and good deals)

  • Dynamic notification tools
  • Accessible on the mobile app

YOUR NETWORK

BACK OFFICE : your benefits as the platform admin

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INTRODUCING OUR SOLUTION ADVANTAGES

Providing choice Cumulative points to retain Simplify the logistic flow of gifts Delegate the relationship with the end customer (customer service,…)

MANAGING THE GIFT OFFER AND THE LOGISTICS

  • Up-to-date and

non- segmental offer

  • Cumulative gains accross all
  • perations
  • Gifts delivered to the customer
  • Integrated Customer Service
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INTRODUCING OUR SOLUTION ADVANTAGES

Hyper-personnalized content Customized gifts catalogue Additional comunication channel Differenciate and boost actions

PERSONNALIZED RELATIONSHIP

  • A customized website

(white label)

  • Customized Marketplace for gifts
  • Customized communication

materials : gift cards and gift boxes

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INTRODUCING OUR SOLUTION ADVANTAGES

Follow the performance of the

  • perations

Increase reliability of information and customer service efficiency To be able to track and keep the receipts

INTERNAL CONTROL

  • Tracking tools
  • End customers shipping

traceability

  • Reporting tool
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INTRODUCING OUR SOLUTION ADVANTAGES

Getting to know the end customer Communicate with the users to stimulate and develop the brand reflex To recruit new clients

QUALIFICATION AND RECRUITMENT

  • Get access to detailed customer

data

  • Create interaction with the client
  • Cutomized games and contests
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OUR COMMUNICATION MATERIAL PROMOTIONS

Personnalized gift boxes Inpack offer Presentation leaflet Dedicated website for the operations

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OUR COMMUNICATION MATERIAL CUSTOMER LOYALTY

“Welcome to the club” booklet Video Website dedicated to the club Member Card

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OUR COMMUNICATION MATERIAL ACQUISITION

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OUR REFERENCES TH THEY TR TRUST T US

HOUSING & CONSTRUCTION INDUSTRIAL GROUPS OTHER MARKETS 26

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OUR CONTACT DETAILS

PHILIPPE DESPRETS CEO YOUKADO SAS 4 BIS Avenue de la Marne 59290 Wasquehal, FRANCE Tel : +33 (0)3 20 66 25 12 +33 (0)6 14 03 24 61 Email : philippe.desprets@youkado.com Website: www.youkado.com YOUKADO BELGIUM Europole Center Drève Gustave Fache 1/1 B – 77000 MOUSCRON YOUKADO SPAIN Bureau Business France Carrer Comte d’Urgell 240 Planta 8D 08036 BARCELONE