** The webinar will start at 2 minutes after the hour ** How to Harness the Power of Social Media to Improve Your Grant Seeking Presenters: Diane H. Leonard, GPC & Jo Miler, GPC, CSMS The slides and bonus materials can be found at this link: http://charityhowto.com/blog/social-media-grant-seeking/ Go To Webinar House Keeping GoToWebinar Housekeeping Your Participation Open and hide your control panel Join audio: • Choose “Mic & Speakers” to use VoIP • Choose “Telephone” and dial using the information provided Submit questions and comments via the Questions panel The slides and bonus materials can be found at this link: http://charityhowto.com/blog/social-media- grant-seeking/ About Diane H. Leonard, GPC • Grant Professional Certified (GPC) • Owner, DH Leonard Consulting & Grant Writing Services • Began career as Program Officer • Success percentage of 65% • Tens of millions raised for clients The slides and bonus materials can be found at this link: http://charityhowto.com/blog/social-media-grant- seeking/ 1
About Jo Miller, GPC, CSMS • Jo Miller, GPC, CSMS, Owner, JM Grants, J. Miller & Associates, Inc. • Provides consulting services for government and nonprofits • Secured more than 60 million dollars in grant funding • Co-moderator of #grantchat • Chair of GPA Social Media Committee The slides and bonus materials can be found at this link: http://charityhowto.com/blog/social-media-grant-seeking/ : Check In Questions Check In Questions Where are you located? What is the one key thing you hope to learn during today’s training? Type your answers in the question box The slides and bonus materials can be found at this link: http://charityhowto.com/blog/social-media-grant-seeking/ Tweet About It! Tweet your questions, comments, and thoughts about today’s session including @charityhowto and be entered to win a registration to a future Charity How To webinar compliments of @dianehleonard, @jm_grants and @charityhowto. 2
What we will cover today : I. Grant Goals & Social Media Goals II. Social Media Policies & Plans III. Twitter IV. Facebook V. LinkedIn VI. Best Practices VII. Questions What we won’t cover… : • Setting up individual accounts • Setting up business/organization accounts I. Grant Goals & Social Media Goals 3
I. Grant Goals & Social Media Goals A. Grant Goals B. Social Media Goals C. Where Are You Active D. Twitter E. Facebook F. LinkedIn I. Grant Goals & A. Grant Goals Social Media Goals 1. Research 2. Relationships 3. wRiting I. Grant Goals & B. Social Media Goals Social Media Goals 1. Connections/Donations 2. Relationships 3. Information Sharing 4
I. Grant Goals & C. Where? Social Media Goals Where Are You Personally Active? Where Is Your Nonprofit Active? I. Grant Goals & C. Where? Social Media Goals Where Are Foundations Active? I. Grant Goals & C. Where? Social Media Goals 5
I. Grant Goals & C. Where? Social Media Goals I. Grant Goals & C. Where? Social Media Goals I. Grant Goals & D. Twitter Social Media Goals Value • Individual Connections • Sharing Resources • Discovering Opportunities 6
I. Grant Goals & E. Facebook Social Media Goals Value • Shared Interests • Sharing Stories • Events I. Grant Goals & F. LinkedIn Social Media Goals Value • Professional Networking • Sharing Resources II. Social Media Policies & Plans 7
II. Social Media Policies & Plans A. Why You Need a Policy & Plan B. …But I Don’t Manage Our Social Media C. …But We Aren’t Active on Social Media D. How to Create a Policy E. How to Create a Plan II. Social Media Policies A. Why You Need a Policy & Plan & Plans II. Social Media Policies A. Why You Need a Policy & Plan & Plans 8
II. Social Media Policies B. …But I Don’t Manage Our Social Media & Plans II. Social Media Policies B. …But I Don’t Manage Our Social Media & Plans • Who does manage your social media? • Do you have a social media plan? • Does it include donors? Corporate sponsorships? Grantors? II. Social Media Policies C. …But We Aren’t Active on Social Media & Plans 9
II. Social Media Policies C. …But We Aren’t Active on Social Media…YET & Plans • What accounts do you have? • What accounts are you most comfortable with? Using most frequently? • What accounts would you like to be more active or create a presence on? II. Social Media Policies D. How to Create a Social Media Plan & Plans II. Social Media Policies Social Media Strategy & Plans 10
II. Social Media Policies Social Media Logic Model & Plans II. Social Media Policies E. How to Create a Social Media Policy & Plans III. How to Utilize Twitter for Grant Funder Interactions 11
III. How to Utilize Twitter for Grant Funder Interactions A. Twitter Do’s & Don’ts B. Following Funders C. Retweeting Funders D. Following Staff at Funders E. Retweeting Staff at Funders F. Promoting Grant Awards G. Promoting Funders Work III. How to Utilize A. Twitter Do’s and Don’ts Twitter for Funder Interactions III. How to Utilize B. Following Funders Twitter for Funder Interactions • Create funder lists • Subscribe to other colleague’s funder lists • Create funder feeds in social media tools 12
III. How to Utilize B. Following Funders Twitter for Funder Interactions III. How to Utilize B. Following Funders Twitter for Funder Interactions III. How to Utilize C. Retweeting Funders Twitter for Funder Interactions 13
III. How to Utilize C. Retweeting Funders Twitter for Funder Interactions III. How to Utilize D. Following Staff at Funders Twitter for Funder Interactions III. How to Utilize D. Following Staff at Funders Twitter for Funder Interactions 14
III. How to Utilize E. Retweeting Staff at Funders Twitter for Funder Interactions III. How to Utilize F. Promoting Grant Awards Twitter for Funder Interactions III. How to Utilize G. Promoting Funders Work Twitter for Funder Interactions 15
III. How to Utilize G. Promoting Funders Work Twitter for Funder Interactions III. How to Utilize Twitter Chats Grant Funder Interactions III. How to Utilize Twitter Chats Grant Funder Interactions A. Identifying Appropriate Chats B. Becoming Part of a Chat Community C. Participating in a Meaningful Way D. Connecting with Chat Community Members 16
III. How to Utilize A. Identifying Appropriate Chats Twitter Chats for Funder Interactions III. How to Utilize A. Identifying Appropriate Chats Twitter Chats for Funder Interactions • What focus areas are you interested in? • What geographic community are you a part of? • What are your professional competencies? III. How to Utilize B. Becoming a Part of a Chat Community Twitter Chats for Funder Interactions 17
III. How to Utilize B. Becoming a Part of a Chat Community Twitter Chats for Funder Interactions • Lurking • Reading transcripts • Putting it on your recurring calendar • Introducing yourself • Follow moderators • Follow very active community members III. How to Utilize C. Participating in a Meaningful Way Twitter Chats for Funder Interactions III. How to Utilize C. Participating in a Meaningful Way Twitter Chats for Funder Interactions • Review topic questions (if available) • Do not overly self-promote • Share in a meaningful way • Follow RT/MT protocol 18
III. How to Utilize D. Connecting with Chat Community Members Twitter Chats for Funder Interactions III. How to Utilize D. Connecting with Chat Community Members Twitter Chats for Funder Interactions IV. How to Utilize Facebook for Funder Interactions 19
IV. How to Utilize Facebook for Funder Interactions A. Liking Foundations B. Posting Project Updates C. Sharing Success D. Thanking for Funding E. To Friend or Not to Friend… IV. How to Utilize A. Liking Foundations Facebook for Funder Interactions Recently, The Simmons Foundation announced their delay in grant awards on Facebook and Twitter…FIRST. IV. How to Utilize B. Posting Project Updates Facebook for Funder Interactions • Share pictures of a program in progress • Share information about program registration • Share information about success stores ….But be sure to thank and link to your funders in those posts. 20
IV. How to Utilize C. Sharing Success Facebook for Funder Interactions IV. How to Utilize D. Thanking for Funding Facebook for Funder Interactions IV. How to Utilize E. To Friend or Not to Friend… Facebook for Funder Interactions • Blurred lines between professional and personal connections on social media • Each individual has their own personal guidelines • Can get sense of their personal guidelines by looking at their profile before “friending” or “following” • Respect individual unwritten guidelines 21
IV. How to Utilize Facebook Groups for Funder Interactions IV. How to Utilize Facebook Groups for Funder Interactions A. Associations B. Causes & Issues C. Consultants IV. How to Utilize A. Associations Facebook Groups for Funder Interactions 22
IV. How to Utilize B. Causes & Issues Facebook Groups for Funder Interactions IV. How to Utilize B. Causes & Issues Facebook Groups for Funder Interactions IV. How to Utilize C. Consultants Facebook Groups for Funder Interactions 23
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