1 remarkable is how often this has WHY been accomplished. - - - PDF document

11/16/17 1 CODESIGN IN PRACTICE

Penny Jordan Principal Consultant

November 2017

Helping city-makers understand what makes places work and then shape places that thrive.

CO-CREATING CITIES

We do this through co-design and placemaking.

WHY PLACEMAKING

1

“It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished.”

• William H. Whyte

The ‘strategic’ trap

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Kaplan et al (2005), Harvard Business Review

80% of Plans are Never Implemented MORE PLANS

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Placemaking?

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Finished!!

WHAT MAKES PLACES GREAT?

HARDWARE SOFTWARE

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HARDWARE SOFTWARE

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HARDWARE & SOFTWARE

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HOW TO GET THERE

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People Place / Program

Urban Management

Engage + Inform Provide and Manage

Create the enabling environment for citizen delivery Not about management delivery

Co-Created Places

INCREASING CHANCE OF SUCCESS

Community-led/ Trader-led/ Places Expert-led Places Manager-led/ Controlled Places Community/Trader Support

STEPS TO SUCCESS

4

STEP 0: CONTEXT AND VISION

• 1. Know what problem you

are solving

STEP 1: CONTEXT + VISION

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INSPIRING ACTION

• 1. Define a unique value

proposition for the place: What can it be best at?

Gateway

Culturally diverse Liveable

Vibrant Engaging

Economically prosperous

Practical Low Cost Enhance public realm

Better conditions for walking and cycling

Vibrant Sustainable

• 1. Understanding your

processes and systems

STEP 2: ENABLING ENVIRONMENT

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KNOW WHAT’S OK: PERMISSIONS FRAMEWORK

ü ü X

LET LOCAL LEADERS LEAD ENCOURAGE COLLABORATION

• 1. Identify local champions

STEP 2: MOBILISE STAKEHOLDERS

• Map your stakeholders-

think laterally!

• Who are the primary

stakeholders?

• Who do they have

relationships with?

• Who are the individuals?

STAKEHOLDER NETWORK MAPPING GO WHERE THE ENERGY IS…

Image: Jurgen Appelo

Engaged Leaders Supporters Users? “What a stupid idea”

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TOOLS FOR MOBILISING YOUR COMMUNITY

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Why do it?

• 1. Build awareness of your

project

• 2. Gather feedback and

ideas to gain local insight and test assumptions

• 3. Develop support for the

‘why’ of your project

• 4. Build a network of

supporters and collaborators

Key Question Wall Community Vision Dotmocracy Forgotten and Hard to Reach

• 1. Work with what you have

to get started immediately

STEP 3: MAP YOUR RESOURCES

11/16/17 7 BE CREATIVE WITH WHAT YOU HAVE

• 1. Short term action for long-

term change

STEP 4: PROTOTYPE

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The ‘strategic’ trap

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For a day

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For a weekend

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For a summer

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• 1. Drive long-term change by

measuring impact

STEP 5: PLAN FOR SUSTAINABILITY

EX EXAMINE E YO YOUR IM IMPACT AND PR PROCES ESS

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SEEK COMMUNTY LEADERS LESSON 1: DON’T MISTAKE DISENGAGEMENT WITH APATHY

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LESSON 2: ACHIEVE MORE WITH LESS USE RESOURCES CREATIVELY!

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LESSON 3: ACTION IS EVERYTHING PROTOTYPE!

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LESSON 4: UNDERSTAND THE BARRIERS REVIEW AND SCALE!

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THANK YOU!

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