1 remarkable is how often this has WHY been accomplished. - - PDF document

11/16/17 CODESIGN IN PRACTICE CO-CREATING CITIES November 2017 Helping city-makers understand what makes places work and then Penny Jordan Principal Consultant shape places that thrive. We do this through co-design and placemaking. “It is difficult to design a space that will not attract people . What is 1 remarkable is how often this has WHY been accomplished.” - William H. Whyte PLACEMAKING The ‘strategic’ trap 80% of Plans are Never Implemented Kaplan et al (2005), Harvard Business Review MORE PLANS #neighbourhoodproject @codesignstudio 1

11/16/17 Finished!! Placemaking? WHAT MAKES PLACES GREAT? #neighbourhoodproject @codesignstudio HARDWARE SOFTWARE HARDWARE SOFTWARE #neighbourhoodproject #neighbourhoodproject @codesignstudio @codesignstudio HARDWARE & SOFTWARE HOW TO GET THERE #neighbourhoodproject @codesignstudio 2

11/16/17 Not about management delivery Urban Management Provide and Engage + Manage Inform Place / People Create the enabling environment Program for citizen delivery INCREASING CHANCE OF SUCCESS Community/Trader 4 STEPS TO Support SUCCESS Manager-led/ Expert-led Co-Created Community-led/ Controlled Places Places Trader-led/ Places Places STEP 0: CONTEXT AND VISION STEP 1: CONTEXT + VISION 1. Know what problem you are solving 3

11/16/17 INSPIRING ACTION 1. Define a unique value proposition for the place: What can it be best at? #neighbourhoodproject @codesignstudio Vibrant Sustainable Better conditions for walking and cycling Practical Gateway Engaging Vibrant Culturally diverse Economically prosperous Liveable Low Cost Enhance public realm STEP 2: ENABLING ENVIRONMENT 1. Understanding your processes and systems 4

11/16/17 KNOW WHAT’S OK: PERMISSIONS FRAMEWORK X ü ü LET LOCAL LEADERS LEAD ENCOURAGE COLLABORATION STEP 2: MOBILISE STAKEHOLDERS 1. Identify local champions STAKEHOLDER NETWORK MAPPING GO WHERE THE ENERGY IS… • Map your stakeholders- think laterally! • Who are the primary stakeholders? • Who do they have relationships with? • Who are the individuals ? Leaders Engaged Supporters “What a stupid idea” Users? #neighbourhoodproject Image: Jurgen Appelo @codesignstudio 5

11/16/17 Why do it? 1. Build awareness of your project 2. Gather feedback and ideas to gain local insight TOOLS FOR MOBILISING and test assumptions YOUR COMMUNITY 3. Develop support for the ‘why’ of your project 4. Build a network of supporters and collaborators #neighbourhoodproject @codesignstudio Dotmocracy Community Vision Key Question Wall Forgotten and Hard to Reach STEP 3: MAP YOUR RESOURCES 1. Work with what you have to get started immediately 6

11/16/17 BE CREATIVE WITH WHAT YOU HAVE STEP 4: PROTOTYPE 1. Short term action for long- term change 7

11/16/17 The ‘strategic’ trap For a day #neighbourhoodproject #neighbourhoodproject @codesignstudio @codesignstudio For a weekend For a summer #neighbourhoodproject #neighbourhoodproject @codesignstudio @codesignstudio EX EXAMINE E YO YOUR STEP 5: IMPACT AND IM PROCES PR ESS PLAN FOR SUSTAINABILITY 1. Drive long-term change by measuring impact 8

11/16/17 LESSON 2: LESSON 1: ACHIEVE MORE WITH DON’T MISTAKE LESS DISENGAGEMENT WITH APATHY USE RESOURCES CREATIVELY! SEEK COMMUNTY LEADERS #neighbourhoodproject #neighbourhoodproject @codesignstudio @codesignstudio LESSON 4: LESSON 3: UNDERSTAND THE ACTION IS EVERYTHING BARRIERS PROTOTYPE! REVIEW AND SCALE! #neighbourhoodproject #neighbourhoodproject @codesignstudio @codesignstudio THANK YOU! codesignstudio.com.au @codesignstudio 9