1 1 Marketing
AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF At Amway, we believe by using the best of our business and the passion of our people we can solve global challenges and improve individual communities all over the world. • We use our expertise in nutrition to improve the nutritional health of children around the world. • We support and recognize the commitment of individuals One by One supporting their communities. Together, we are helping people live better lives. 2 Marketing
AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF Global CSR Organizing Principle & Enterprise Alignment Passion & Dedication Power of Expertise Providing Social Good 3 Marketing
Why Amway CSR is Important to Society 4 Marketing
PASSI ASSION & & DEDIC DEDICATI TION ON 5 Marketing
PASSION ON & & DEDI DICA CATION ON Histori orically lly Toda day Role ole of of ABO Le Leaders rshi hip Mark Ma rket-Driv iven I Initia iativ ives Families wanted us to Globally our ABOs Big programs driven by Programs align with market support and highlight support various leader passions (LOS lead, or LOS interest or need ABO’s Passions initiatives our role varies) regardless of expertise Global Corporate Social Responsibility 6 6 Marketing
PO POWER OF ER OF EX EXPER PERTIS TISE 7 Marketing
NUTRILITE Little Bits & Power of 5 8 Marketing
THE ISSUE: Childhood Malnutrition “#1 risk factor for children under 5 death is under-nutrition.” - World Health Organization About 169 million children under 5 are stunted (low height for age) as a result of insufficient food, poor diet and diseases.” - UNICEF, 2010 “Age 5 is an important milestone for survival. By age 5 most children can overcome health challenges such as early childhood diseases or malnutrition.” - US Agency for International Development
OUR SOLUTION: NUTRILITE TM Little Bits
NU NUTRI TRILITE L LITTL TTLE BITS TS TODAY On the Ground: BACK CKGR GROUND Idea started on the Nutrilite farm in • Brazil with a multi-mix. Initially developed in 2008, • reformulated in 2011 to embody Nutrilite. First and only micronutrient powder • for malnutrition enhanced with plant nutrients WHO based formula with 15 • essential vitamins and minerals (global formula) Clinical study = 93% reduction in • anemia, 40% reduction in stunting Global Corporate Social Responsibility 11 11 Marketing
NU NUTRI TRILITE P POWE WER OF 5 TODAY PARTNERING W W/ABO L LEADERSHIP Awareness Engagement Leadership Circle / FCA Partnerships Global Corporate Social Responsibility 12 12 Marketing
AM AMWAY L LEAD EADER ERSHIP – Power o of Experti tise se CREDIB IBIL ILIT ITY LEAD ADERSH SHIP Malnutrition Mapping Partnerships Reputation Thought Leadership Global Corporate Social Responsibility 13 13 Marketing
PR PROVIDI VIDING SO SOCI CIAL AL GOOD GOOD 14 Marketing
PROVI VIDING NG SOCI OCIAL GOOD GOOD BACKGROUND ND By relentlessly focusing on making our business opportunity available and easily accessible to anyone, regardless of age, religious belief, educational, social or financial background, we are performing a societal value and providing a social good. In A ABO’s W ’s Wheelhouse se What We H e Hope pe to Do Do It’s their passion Develop Inspiring Entrepreneurship Initiative • • It’s what they do everyday introducing Amway to new people and places • They are experts! Launch at A60 in 2019 • • 15 Marketing
PROVI VIDING NG SOCI OCIAL GOOD GOOD https://www.youtube.com/watch?v=F3vHO4WYAZM 16 Marketing
PROVI VIDING NG SOCI OCIAL GOOD GOOD PEOPLE PEOPLE 55 PERCENT FORTY Employees at our Guangzhou, China, Products utilize Amway Life Cycle manufacturing complex who ride an Assessment tools to evaluate the Amway bus to work each day to help environmental impacts of products reduce local traffic and air pollution and packaging GLOBAL 6,400+ ACRES Certified organic farmland dedicated to sustainable farming globally 17 Marketing
PROVI VIDING NG SOCI OCIAL GOOD GOOD GOAL 15% Goal for energy use from renewable sources in 2014 GLOBAL reduction global supply chain goal 95% 25 PERCENT 10% greenhouse gas emissions reduction goal for 2014 2014 global supply chain 2014 water consumption recycling goal PEOPLE PRODUCTS 4/10 43 Home Care formulas now carry the U.S. Environmental Protection Agency’s Design for the Employees at Nutrilite facilities in California, Environment (DfE) certification. United States, spend four 10-hour days in the Amway is committed to achieving office each week as a result of the corporate and maintaining DfE partnership response to local traffic / pollution on all eligible products 18 Marketing
Recommend
More recommend
