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11 Marketing AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF At - - PowerPoint PPT Presentation
1 Marketing AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF At - - PowerPoint PPT Presentation
1 1 Marketing AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF At Amway, we believe by using the best of our business and the passion of our people we can solve global challenges and improve individual communities all over the world.
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AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF
At Amway, we believe by using the best of our business and the passion
- f our people we can solve global
challenges and improve individual communities all over the world.
- We use our expertise in nutrition
to improve the nutritional health
- f children around the world.
- We support and recognize the
commitment of individuals One by One supporting their communities. Together, we are helping people live better lives.
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Global CSR Organizing Principle & Enterprise Alignment
Passion & Dedication Power of Expertise Providing Social Good
AMWAY CORPORATE SOCIAL RESPONSIBILITY OUR BELIEF
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Why Amway CSR is Important to Society
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PASSI ASSION & & DEDIC DEDICATI TION ON
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PASSION ON & & DEDI DICA CATION ON
Global Corporate Social Responsibility
Histori
- rically
lly Families wanted us to support and highlight ABO’s Passions Toda day Globally our ABOs support various initiatives Role
- le of
- f ABO Le
Leaders rshi hip Big programs driven by leader passions (LOS lead,
- ur role varies)
Ma Mark rket-Driv iven I Initia iativ ives Programs align with market
- r LOS interest or need
regardless of expertise
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PO POWER OF ER OF EX EXPER PERTIS TISE
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NUTRILITE Little Bits & Power of 5
THE ISSUE: Childhood Malnutrition
About 169 million children under 5 are stunted (low height for age) as a result of insufficient food, poor diet and diseases.”
- UNICEF, 2010
“Age 5 is an important milestone for survival. By age 5 most children can overcome health challenges such as early childhood diseases or malnutrition.”
- US Agency for International Development
“#1 risk factor for children under 5 death is under-nutrition.”
- World Health Organization
OUR SOLUTION: NUTRILITETM Little Bits
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NU NUTRI TRILITE L LITTL TTLE BITS TS
Global Corporate Social Responsibility
BACK CKGR GROUND
- Idea started on the Nutrilite farm in
Brazil with a multi-mix.
- Initially developed in 2008,
reformulated in 2011 to embody Nutrilite.
- First and only micronutrient powder
for malnutrition enhanced with plant nutrients
- WHO based formula with 15
essential vitamins and minerals (global formula)
- Clinical study = 93% reduction in
anemia, 40% reduction in stunting
TODAY On the Ground:
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NU NUTRI TRILITE P POWE WER OF 5
Global Corporate Social Responsibility
Awareness Engagement
TODAY PARTNERING W W/ABO L LEADERSHIP
Leadership Circle / FCA Partnerships
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AM AMWAY L LEAD EADER ERSHIP – Power o
- f Experti
tise se
Global Corporate Social Responsibility
Malnutrition Mapping Partnerships
CREDIB IBIL ILIT ITY LEAD ADERSH SHIP
Reputation Thought Leadership
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PR PROVIDI VIDING SO SOCI CIAL AL GOOD GOOD
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PROVI VIDING NG SOCI OCIAL GOOD GOOD
By relentlessly focusing on making our business opportunity available and easily accessible to anyone, regardless of age, religious belief, educational, social or financial background, we are performing a societal value and providing a social good.
BACKGROUND ND In A ABO’s W ’s Wheelhouse se What We H e Hope pe to Do Do
- It’s their passion
- It’s what they do everyday
- They are experts!
- Develop Inspiring Entrepreneurship Initiative
introducing Amway to new people and places
- Launch at A60 in 2019
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PROVI VIDING NG SOCI OCIAL GOOD GOOD
https://www.youtube.com/watch?v=F3vHO4WYAZM
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55 PERCENT
Employees at our Guangzhou, China, manufacturing complex who ride an Amway bus to work each day to help reduce local traffic and air pollution
FORTY
Products utilize Amway Life Cycle Assessment tools to evaluate the environmental impacts of products and packaging
6,400+ ACRES
Certified organic farmland dedicated to sustainable farming globally
PEOPLE PEOPLE GLOBAL
PROVI VIDING NG SOCI OCIAL GOOD GOOD
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15%
Goal for energy use from renewable sources in 2014
GOAL
4/10
Employees at Nutrilite facilities in California, United States, spend four 10-hour days in the
- ffice each week as a result of the corporate
response to local traffic / pollution
PEOPLE
43
Home Care formulas now carry the U.S. Environmental Protection Agency’s Design for the Environment (DfE) certification. Amway is committed to achieving and maintaining DfE partnership
- n all eligible products
PRODUCTS
25 PERCENT
greenhouse gas emissions reduction goal for 2014
GLOBAL
10%
2014 water consumption reduction global supply chain goal 95% 2014 global supply chain recycling goal
PROVI VIDING NG SOCI OCIAL GOOD GOOD