1 FCSC 301 POLICY Presentation Outline - Template THESIS: INTENDED - - PDF document

1 FCSC 301 POLICY PRESENTATIONS

• A. Verbal presentation

Each student is to prepare a 10-12 minute verbal presentation to be delivered to the class that meets the following objectives:

• 1. The topic should be an answer to a question of policy & related to your major;
• 2. designed to persuade the audience to change their beliefs and accept the rhetor’s alternative policy;
• 3. all points in the presentation should be supported by sound arguments and evidence);
• 4. motivate (p.200) the audience to a specific action advocated by the rhetor.

Presentations that do not meet the 10-12 minute requirement by more than 30 seconds will be deducted . 5 point for every 30 seconds over or under time, so remember to time your practices.

• B. Topic

The topic of the presentation can be anything that the student is interested in that relates to their major field of

• study. This can be a product or a cause. The important thing to remember is that the student will become an

expert in this topic and the advocated policy.

• C. Content
• a. Status Quo (What?): Describe the effect of the current policy on your intended population. A claim

about the effect of the policy should be apparent to your reader. Support this claim with at least 3 [different] types of evidence.

• b. Need for Change (So What?): Explain why this status quo is detrimental to the population. Develop an

argument that utilizes your evidence from Status Quo or introduces new evidence. You must indicate that without a change in policy sufficient harm is being done to your target population.

• c. Plan (Now What?): Describe your plan to change the status quo. Support this plan with at least 3

different types of evidence.

• d. Advantage (So What?): Explain why this plan is the BEST option given other options. Support this with

an argument utilizing evidence presented in the plan or new evidence.

• D. Audience

The student must define the intended (target) audience to act on this policy. This is a hypothetical audience that must be described in writing.  The description will be provided on the outline; the instructor will then notify the audience the role that they are to play during the student’s presentation.

• E. Written Executive Summary & Outline

In addition to the verbal presentation each student must prepare and hand in:  A one page executive summary; the description and examples are posted on D2L. Must communicate the need for change caused by current policy, plan and advantages (costs/benefits). Be creative! Submit the Executive Summary to the D2L drop box by 11:59 pm on the due date. Bring a printed copy with you the day you present  A policy presentation outline that conforms to a logical sequence (causal or problem-solution) outline and in the form prescribed by the instructions. The template is on the next page. The policy presentation outline must include the 5-part introduction and 4-part conclusion.  A bibliography of sources using APA style MUST be submitted for BOTH the executive summary and the

• utline.

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FCSC 301 POLICY Presentation Outline - Template

THESIS: INTENDED OUTCOME: (After listening to this presentation, the audience will do what?) INTENDED AUDIENCE: (Who are they? What do they value?) (Remember that during your entire presentation you are speaking to this audience, not the class, so you will need to tell us who they are before you begin or in the introduction.) I. Introduction

• A. Attention step
• B. Relevance to the audience
• C. Establish your credibility
• D. Thesis statement
• E. Presentation structure

II. Body

• A. Status Quo (WHAT?)
• a. Claim about the current situation and how it affects this population
• 1. Evidence
• 2. Evidence
• B. Need for change (SO WHAT?):
• a. Claim about ideal (what should be) vs. status quo (what is):
• b. Evidence:

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1. 2.

• c. Reasoning/Analysis:
• C. Plan (NOW WHAT?):
• a. Description:
• i. Population (Who?) (Target audience for the change):
• ii. Action (Does What?) (What the plan is in detail):
• iii. When/Frequency (Timeline/date):
• iv. Desired Outcome (To What Effect?) (How and what would you measure and how

would you know your plan is working?):

• 1. Success Measurements
• 2. Success Measurements
• D. Advantage (Argument for plan) (Why should your target audience adopt your plan?)
• i. Effectiveness of PLAN to achieve desired outcomes
• 1. Evidence (How do you know it will work?)
• 2. Analysis
• ii. Feasibility of PLAN (How do you plan to make it do-able?)
• 1. Evidence
• 2. Analysis
• iii. Affordability of PLAN
• 1. Costs (Explain what the costs are. What would the money you are asking

for go to?)

• 2. Sources of funding to defray the costs (Specific steps you will take and

where you would seek funding)

• 3. Analysis

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• iv. PLAN alleviates 2 burdens (financial, emotional, mental, physical)
• 1. Burden A
• a. Evidence
• b. Analysis
• 2. Burden B
• a. Evidence
• b. Analysis

III. Conclusion

• A. Summary
• B. Restate thesis
• C. Strong/unique final thought

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FCSC 301 POLICY Presentation Outline Rubric (10 pts) Name

Intended Outcome .5 1 Absent Objective is there but doesn’t give a clear direction to the presentation, or, gives too much information about what will be said rather than a specific direction. Written as a sentence, the objective clearly states where the listener should be at the end of the presentation but not how it will be accomplished. Intended Audience 0 .5 1 Absent; or vague AND inappropriate Audience is vague or inappropriate. Audience is specific and appropriate. Developed Thesis 0.5 1 2 Major improvement is necessary One part is missing or needs improvement A clearly written statement of purpose that includes WHO, WILL DO WHAT, (FOR WHOM), TO WHAT EFFECT. Introduction 0 .5 1 Two parts or more parts are missing or need substantial revision. All five parts are included but need revision. All 5 parts included and fully developed (attention grabber, relevance to audience, personal credibility, thesis, presentation order

• r structure).

Body 1 2 3 Two areas missing or inaccurate Evidence missing or needs major improvements. One area (Status Quo, Need, Plan, Advantage) missing or inaccurate Evidence needs improvement. Status Quo, Need, Plan, Advantage present & complete. Each area supported by at least two forms of cited evidence. No improvement necessary Conclusion 0 .5 1 There is no conclusion No final thought included, one part missing or not fully thought through. Summary of points, thesis restated and a final thought are strong. Format and spelling 0 .5 1 2+ areas of improvement: Misspelled words, OR Not double spaced and not Times New Roman font OR Missing/incorrect Citations & References OR uses sentences or paragraphs, no indentation 1 area of improvement: Misspelling, not Times New Roman font or not double spaced OR Missing/incorrect Citations & References OR uses sentences or paragraphs, no indentation Correct spelling; double-spaced; Times New Roman Uses phrases & proper indentation Included citations & references in APA format Total points =

6 Policy Presentation Rubric (100 points) Presenter: Organizational Structure (10) Poor 1 2 3 Fair 4 5 6 Good 7 8 Excellent 9 10

3+ areas need significant improvement: Following outline Intro, Body or Conclusion 2 areas need significant improvement: Following outline Intro, Body or Conclusion 1 area needs improvement: Following outline Intro, Body or Conclusion All 4 areas strong: Following outline Clear Intro, Body & Conclusion

Introduction (10) 1 2 3 4 5 6 7 8 9 10

3+ areas need major improvement: Attention grabber: Related topic to audience Established connection to audience and topic Thesis statement Knew what to expect 2 - 3 areas need improvement: Attention grabber Related topic to audience Established connection to audience and topic Thesis statement Knew what to expect 5 good or 1 area needs improvement: Attention grabber Related topic to audience Established connection to audience and topic Thesis statement Knew what to expect All 5 strong: Attention grabber: catchy, clever, creative, appropriate Related topic to audience Established connection to audience and topic (ethos) Thesis statement Knew what to expect

Status Quo & Need (10) 1 2 3 4 5 6 7 8 9 10

Status quo - unclear Little evidence provided that change is needed 2+ areas need major improvement: Claim, Evidence, Reasoning Action to be taken Framed status quo Evidence did not indicate sufficient harm to group 2 areas need improvement: Claim, Evidence, Reasoning Action to be taken 1 area needs improvement: Framing status quo, evidence or reasoning 1 area needs improvement: Claim, Evidence, Reasoning Action to be taken Clearly framed status quo Presented evidence that indicated sufficient harm All 4 areas of need strong: Argument: Claim stated/clearly inferred Evidence, Reasoning Clear action to be taken

Plan (15) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

IDEA presented – not a plan Only 2 aspects of the plan presented: Population, Action to be taken, Timeline, Outcomes, Measurement of Outcomes Missing costs and funding 3 aspects of the plan described: Population, Action to be taken, Timeline, Outcomes, Measurement of Outcomes Missing 1 of the 2: costs

• r funding

Only 4 of the 5 aspects clearly described; OR each description could use more detail Identification of costs & funding – needs more details Clearly described all 5 aspects of the plan: Population, Action to be taken, Timeline, Outcomes, Measurement

• f Outcomes

Identified the financial cost of plan & funding sources

Advantage (15) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Evidence and analysis lacking in 2 – 3 areas: Effectiveness, feasibility, affordability, Practicality Evidence and analysis lacking 1 – 2 areas: Effectiveness, feasibility, affordability, Practicality Evidence or analysis lacking in 1 of 4 areas: Effectiveness, feasibility, affordability, Practicality Strong, sound evidence & analysis provided for each area: Effectiveness, feasibility, affordability, Practicality Convinced that this is BEST

7 Conclusion (10) Conclusion (10) 1 2 3 4 5 6 7 8 9 10

Not included or all weak: Summary Thesis Spur to action Final thought Missing 1: Summary Thesis Spur to action Final thought Missing 2 or 3: Summary Thesis Spur to action Final thought Included ALL or missing

• nly one:

Summary Thesis Strong spur to action Strong final thought

Response to Questions (10) 1 2 3 4 5 6 7 8 9 10

Rhetor did not understand the concerns

• f the audience.

Did not understand potential impact of policy upon others. 3 areas could be improved: Understanding the concerns raise in the question; Understanding the Topic, Purposes, Potential consequences 1-2 areas could be improved: Understanding the concerns and needs presented in the question Understanding of the topic, purpose and consequences Concerns, questions and needs were fully represented and understood. Demonstrated thorough understanding of topic, purpose, and possible consequences.

Style (10) 1 2 3 4 5 6 7 8 9 10

Much to improve: Tone Projection Power point is amateurish: colors hard to see, too much information on slides, many spelling errors or typos Attire 2 – 3 areas could be improved: Tone Projection Power point Gestures Attire 1 area could be slightly improved: Tone Projection Power point or other visual useful and appropriate Gestures Attire All 5 areas STRONG Tone: confident, enthusiastic Projection: clear Power point or other visual useful and appropriate Attire: professional

Practice & Preparation (10) 1 2 3 4 5 6 7 8 9 10

Much to improve: No evidence of audience connection Read the speech No eye contact No evidence of practice 2 – 3 areas could be improved: Connection to audience Eye Contact Gestures More practice 1 area could be slightly improved: Connection to audience Eye Contact Gestures Notecard use Delivery All 5 areas STRONG Connects to audience, using language and terms they are familiar with. Eye contact Gestures Notecard use is minimal

• r not at all.

Delivery is flawless.

Comments: Evaluator: Total: