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Reaching Generation Z through First - Year Programming University of California, Riverside • Hispanic Serving Institution • >50% first-generation • >50% low income • Most diverse in the UC system • Tier 1 research institution • NSF grant supported program • University Innovations Alliance founding member CNAS Scholars • First-Year Learning Communities • Research • Peer Mentors • Sophomore research engagement programming iGen/Generation Z • Born between 1995-2012 • Most racially diverse generation & accepting of differences • Influenced by age, societal norms, & technology • Use more digital platforms, social media, and peers • Learning: doing (51%), seeing (38%), listening (12%)

Influence on Education Peer Mentoring • Emails “Sent from my iPhone” • Assist in teaching first-year seminars • Thrive on technology (i.e. YouTube, Skype, forums) • Meet one-on-one with students 2x/quarter • Seek out active learning and interactive classrooms • Present workshops (research, study skills, finances, etc.) • Factors in choosing a college: • Table at recruitment events o Do they focus career training? • Table in the advising center o Will they be open about finances? • Assist at first-year orientation o Will they teach me transferable skills? • Manage social media content, website, newsletters, and o Will my degree be timely? outreach Utilizing High Impact Practices Technology in College • First-year seminars & experiences (discuss ideas • Advertise through Facebook, Instagram, and Canva with faculty and peers) (canva.com) • Undergraduate research • Blogs (blogger.com) to spread information • Common intellectual experiences (shared classes, • In class engagement: Mentimeter (mentimeter.com), labs, discussions, supplemental instruction) Kahoot! (kahoot.com) • Learning Communities (entire first-year of classes • E-text options in class are scheduled) • Use digital forms instead of paper forms (i.e. Google forms) • Collaborative projects and assignments References: 1) http://www.businessinsider.com/generation-z-profile-2017-92) https://www.forbes.com/sites/deeppatel/2017/11/27/5- d%E2%80%8Bifferences-%E2%80%8Bbetween-%E2%80%8Bmarketing-%E2%80%8Bto%E2%80%8B-m%E2%80%8Billennials- v%E2%80%8Bs%E2%80%8B-%E2%80%8Bgen-z/#23dcc78a2c9f 3) https://www.beloit.edu/mindset/2021/ 4) https://campustechnology.com/articles/2017/08/09/5-simple-ways-to-reach-gen-z.aspx 5) https://www.forbes.com/sites/sievakozinsky/2017/07/24/how-generation-z-is-shaping-the-change-in-education/#3bb1e5706520 6) https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/want-reach-gen-z-look-adult-learners 7) https://www.bncollege.com/Gen-Z-Research-Report-Final.pdf 8) https://www.aacu.org/leap/hips http://www.smarterservices.com/blog/impact-technology-mentor-teaching/ https://www.youtube.com/watch?v=9MmT9N4ZTns http://www.nielsen.com/us/en/insights/news/2017/youth-movement-gen-z-boasts-the-largest-most-diverse-media-users-yet.html http://www.nielsen.com/us/en/insights/news/2017/youth-movement-gen-z-boasts-the-largest-most-diverse-media-users-yet.html University of California, Riverside College of Natural & Agricultural Sciences CNAS Scholars cnasscholars@ucr.edu 951.827.5326