1 1 1 Supportive Work-team for Active-ageing Network (SWAN) 1. - - PowerPoint PPT Presentation

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Presentation to IT Discipline Project: Model Hotel Suite for Silver Hair Market

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Supportive Work-team for Active-ageing Network (SWAN)

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Forming alliance with the industry

3. Advocating intergeneratio nal harmony 1.

Central coordination

• f VTC for

elderly service network

4. Raising the awareness and knowledge of colleagues and students about ageing population

Global Population is Ageing……

Percent of population aged 60 and

• ver world wide by 2025

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Hong Kong’s Population is Ageing……

Source: Hong Kong Population Projections, Census and Statistics Department (2010).

2023 2013 2033

1 in every 4 persons will be aged 65 or above

An ageing trend in two decades …

Population Trend of Hong Kong

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As a trainer to provide suitable manpower for the sector As an innovator to conduct research to promote active ageing As an advocate to help build an “age-friendly” community

The Role of VTC in Serving the Elderly……

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Model Hotel Suite for Silver Hair Market at T Hotel of VTC

• The T Hotel is part of Hong Kong’s Hospitality Industry Training and

Development Centre (HITDC) of VTC

• It provides authentic training environment and trains up to over 2,000

students each year

• It provides accommodation of 30 rooms and is operated by trainees under

the supervision of experienced professionals from various fields of the hospitality industry

A unique training hotel concept

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The story began……

• An 82-year-old lady, Ms. Susan Partridge, coming from Oxford to

Hong Kong for accommodation at T Hotel in 9/2013

• Due to the short notice of her stay, we immediately made short-

term arrangement at the hotel suite to cater for her needs

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The story began……

• She gave us good suggestions

and feedback

• Her stay inspired us for the

current project

Background of the Project

• The first Silver Economy Index of the Asia Pacific

Silver Economy Business Opportunities Report compiled by Ageing Asia of Singapore was released in March, 2014

• Hong Kong emerged at the top of the index out of

15 Asia-Pacific countries followed by Australia, Japan and South Korea in terms of silver industry market potential worthy of trillions of US dollars for the region 11

Background of the Project

According to a survey on The Consumable Behavior of Silver Hair Market by Hong Kong Alliance of Silver Hair Market in 2010:

• 40-60% of the interviewees had shown great

interest in participating in leisure activities including travel, sports, shopping and dining

• Those with higher incomes spended over

US$3,000 on travelling

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 To uplift the relevant knowledge and hands-on practice of students to meet the challenges and

• pportunities of silver hair market across sectors

 To demonstrate the design and

• peration of a model hotel suite for

elderly tourists  To raise industry awareness

• f facilities and skills required

for serving the elderly  To enhance community awareness and a caring attitude towards elderly

Objectives of the Project

Model Hotel Suite for Silver Hair Market

• A cross-discipline project in collaboration with Engineering,

Design, Information Technology and Hotel Disciplines

• An Elder-friendly Design Campaign will be launched and

students of VTC will be invited to design a model hotel suite for the elderly

• The best design of the model hotel suite will be chosen and

adopted for the model hotel suite at T Hotel

• Needs Analyses were conducted in June 2014
• Survey on Model Hotel Suite for Silver Hair Market (Elderly)

– 225 participants aged over 55 – Majority of respondents (60%) were FEMALE

– 89.4%: Good Mobility

Needs Analysis

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Needs Analysis

Interesting Findings

• 86.6% reported that professionally-trained room

attendants catering for elderly needs were very important

• 64.7% opined that elder-friendly facilities were

important in the suite

• 25% reflected that they were NOT pleased with the

accommodation experience. They complained against:  Suite Quality (26.8%)  Facilities (21.1%)  Services (18.4%)

Total Number of Participants:

29 Respondents from hotel personnel

Needs Analysis

Survey on Model Hotel Suite for Silver Hair Market (Hotel Personnel) Special Trends

• Estimation of Occupancy

25% of Hotel Representatives estimated that 21%-30% of customers were aged 55 or above and the trend was rising

• 93.8% reported that no specific training for serving the Silver Hair

Customers

• The following items should be improved:

Proactive services to elderly (91%) Facilities (68.2%) Special menu and meals for elderly (52%)

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Timeline of the Project

Activities Proposed Timeline

• 1. Need Analysis

June to September 2014

• 2. An elder-friendly design campaign

September 2014 to June 2015

• 3. Panel Judge of the Campaign

May to June 2015

• 4. Model Hotel Suite construction at T Hotel

July to September 2015

• 5. Opening ceremony and publicity activities
• f Model Hotel Suite

October to December 2015

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Implications of the Project

• A multi-win approach

Elderly Needs well-catered to promote active ageing Industry Embrace the surging spending power of this market segment Industry Practitioner Well-trained to provide quality services for the silver market Government Seeing the genuine needs of the elderly and be more aware of the needs of ageing friendly facilities Community Cultivate a positive attitude and cater for the needs of the elderly

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