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P R E S E N T A T I O N

Мария Котова

0 6 ф е в р а л я 2 0 2 0 г .

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2020 REAL ESTATE GLOBAL TRENDS

HI-TECH

CIBERSECURITY & BIG DATA

GREEN

SHARING ECONOMY

MILLENNIALS

DESIGN THINKING

AGILE

DESTINATION COMMUNITY ENVIRONMENT FLEXIBILITY TECHNOLOGY HOSPITALITY F&B

WHAT’S trending?

Creating a place where people want to work and be ‘seen’... The key to creating a workplace destination is a great sense of community – a social- hub that brings together different interest groups... The workplace environment needs to provide an uplifting setting for all the things

• ccupants want to

do, and promote a sense

• f well-being

The workplace environment needs to be able to evolve to meet changing

• ccupier needs

and expectations... The world of construction is changing forever; the age of SMART buildings has begun! Creating a place that meets any of people’s gastronomic needs Hospitality is no longer limited only to hotels

53 000 m2

• verall GBA

5 metro stations

with 1 min passenger traffic

245

parking spots

22 years

at commercial real estate market

24/7

availability

500 m

distance from Kremlin

TODAY

The Net Promoter Score (NPS) was proposed by Frederick F. Reichheld in 2003. M E T H O D D E S C R I P T I O N

• The NPS is an index for determining the loyalty of

company employees or consumers to a product, brand, service or company.

• The key question is “will I recommend the

company or the brand to my friends and acquaintances?”

• The final index can be in the range
• f -100% to 100%.

EACH QUESTION EVALUATION ON A 10-POINT SCALE BASIS

CRITICS (dissatisfied) NEUTRAL PROMOTERS (satisfied)

N E T P R O M O T E R S C O R E

1 2 3 4 5 6 7 8 9 10

% %

–

= NPS

WHA HAT DO DO TENANTS NEE EED?

20% 35%

34% OF EMPLOYEES SAY THAT HEALTH AND WELL-BEING ARE THE

MOST IMPORTANT FACTORS IN THE WORKPLACE COMFORT MIND AIR WATER FITNESS NOURISH- MENT LIGHT

HEALTH & WELL- BEING

The WELL (version.2) Building Standard presents a performance-based system for measuring, certifying and monitoring features of the built environment that impact human health: Air, Water, Nourishment, Light,

Fitness, Comfort, and Mind.

Target participants number:

TR IN ITY SPA C E

T R I N I T Y S P A C E – T H E B I G G E S T C L U B A R E A IN R O M A N O V D V O R

AGE: millennials (45%), Х generation (55%) GEOGRAPHY: Moscow (80%), regions (15%) foreigners (5%) FAMILY STATUS: married (60%) ACTIVITIES: capital owners, business leaders, public sector, top managers of major international, Moscow, and regional companies SOCIOCULTURAL GROUP: art, design and technology, visual art, fashion, music, producers

3,000+

persons

Membership cost:

2,000+

USD

ATLA NTY BUSIN ESS -CLU B

P L A CE O F P O W E R AN D D E V E L O P M E N T F O R T H E E N T E R P R I S E S

Club events:

TARGET AUDIENCE: successful and acknowledged owners of companies with annual turnover from 60 mln to 1 bln (90%), top managers (10%) GEOGRAPHY: Moscow (95%), regions (5%) AGE: from 33 to 55 years FAMILY STATUS: 80% married VALUES: self-development, business, and family development HOBBIES: various sports from fitness to yachting

Membership cost: Target participants number:

1,200

persons

150 000

RUB

+ 50+

per year

RESIDENT PROGRAM

Of course, we cannot place all the desired services and infrastructure elements in our space, but we can make them accessible to our residents. To do this, we are developing a Resident program, which will include a set of privileges from internal and external partners, as well as a basic and advanced concierge service program.

TOMORROW

We address all needs of our guests: from business to household. We implement technologies for comfort and efficiency. We present the most important thing – free time. Romanov Dvor – space for work, development and recreation.

EXTERNAL RECONCEPTUALIZA TION: INTERNAL RECONCEPTUALI

Implementationof service-club

• approach. Addressing

all objectivesof the space visitors All three buildings will be joined together with user-friendly navigation, the inner yard will become unique exhibitionarea

• courier service
• taxi
• tickets/ hotelsbooking
• business-clubs
• service offices
• dry-cleaner
• flowershop
• bankingoutlet
• stores
• pharmacy

H O U S E H O L D M A T T E R S

D E V E L O P M E N T AND R E C R E A T I O N

• master classes
• fitness-clubs
• beauty shops
• show-room,
• museum
• concerts
• cigar club
• cinema
• cafe/ restaurants

B U S I N E S S T A S K S S P A C E A R R A N G E M E NT

#RomanovDvor

Romanov Dvor Community