Мария Котова М о с к в а 0 6 ф е в р а л я 2 0 2 0 г . P R E S E N T A T I O N
2020 REAL ESTATE GLOBAL TRENDS
HI-TECH
CIBERSECURITY & BIG DATA
GREEN
SHARING ECONOMY
MILLENNIALS
DESIGN THINKING
AGILE
WHAT’S trending? DESTINATION COMMUNITY ENVIRONMENT FLEXIBILITY TECHNOLOGY F&B HOSPITALITY The key to Creating a Creating a place Hospitality is The workplace The workplace The world of creating a place that where people want no longer environment construction environment workplace meets any of to work and be limited only needs to be is changing needs to provide people’s ‘ seen ’... destination is a to hotels forever; the able to evolve to an uplifting setting great sense of gastronomic age of SMART meet changing community – a for all the things needs buildings has occupier needs social- occupants want to and begun! hub that brings do, and promote a expectations... together sense different interest of well-being groups... 10
TODAY 53 000 m 2 22 years 500 m at commercial real overall GBA distance from estate market Kremlin 5 metro 24/7 245 stations availability parking with 1 min spots passenger traffic
WHA HAT DO DO TENANTS NEE EED? EACH QUESTION EVALUATION ON A 10-POINT SCALE BASIS N E T P R O M O T E R S C O R E The Net Promoter Score (NPS) was proposed by 1 2 3 4 5 6 7 8 9 10 Frederick F. Reichheld in 2003. M E T H O D D E S C R I P T I O N • The NPS is an index for determining the loyalty of CRITICS NEUTRAL PROMOTERS company employees or consumers to a product, (dissatisfied) (satisfied) brand, service or company. • The key question is “will I recommend the – % % = NPS company or the brand to my friends and acquaintances?” • The final index can be in the range of -100% to 100%. 35 % 20 %
AIR MIND WATER The WELL (version.2) Building Standard HEALTH & presents a performance-based system WELL- for measuring, certifying and monitoring NOURISH- COMFORT features of the built environment that impact MENT BEING human health: Air, Water, Nourishment, Light, Fitness, Comfort, and Mind. FITNESS LIGHT 34 % OF EMPLOYEES SAY THAT HEALTH AND WELL-BEING ARE THE MOST IMPORTANT FACTORS IN THE WORKPLACE Source: Chapman Taylor
TR IN ITY SPA C E T R I N I T Y S P A C E – T H E B I G G E S T C L U B A R E A IN R O M A N O V D V O R AGE: millennials (45%), Х generation (55%) Target participants Membership cost: number: GEOGRAPHY: Moscow (80%), regions (15%) foreigners (5%) 3,000+ 2,000+ FAMILY STATUS: married (60%) persons USD ACTIVITIES: capital owners, business leaders, public sector, top managers of major international, Moscow, and regional companies SOCIOCULTURAL GROUP: art, design and technology, visual art, fashion, music, producers
ATLA NTY BUSIN ESS -CLU B P L A CE O F P O W E R AN D D E V E L O P M E N T F O R T H E E N T E R P R I S E S TARGET AUDIENCE: successful and acknowledged owners of Target participants Membership cost: companies with annual turnover from 60 mln to 1 bln (90%), top number: managers (10%) 1,200 150 000 GEOGRAPHY: Moscow (95%), regions (5%) persons RUB AGE: from 33 to 55 years + FAMILY STATUS: 80% married VALUES: self-development, business, and family development 50+ Club events: HOBBIES: various sports from fitness to yachting per year
RESIDENT PROGRAM Of course, we cannot place all the desired services and infrastructure elements in our space, but we can make them accessible to our residents. To do this, we are developing a Resident program, which will include a set of privileges from internal and external partners, as well as a basic and advanced concierge service program.
S P A C E TION: A R R A N G E M E NT RECONCEPTUALIZA All three buildings will be joined TOMORROW together with user-friendly EXTERNAL navigation, the inner yard will become unique exhibitionarea We address all needs of our guests: D E V E L O P M E N T from business to household. INTERNAL B U S I N E S S RECONCEPTUALI AND T A S K S R E C R E A T I O N We implement technologies • master classes • courier service for comfort and efficiency. • fitness-clubs • taxi • beauty shops • tickets/ hotelsbooking • show-room, We present the most important thing • museum • business-clubs • concerts – free time. • service offices • cigar club • cinema Romanov Dvor – space for work, • cafe/ restaurants development and recreation. H O U S E H O L D M A T T E R S Implementationof • dry-cleaner service-club • flowershop approach. Addressing all objectivesof the • bankingoutlet space visitors • stores • pharmacy
Romanov Dvor Community #RomanovDvor
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