You&EU Campaign , Outcomes & Recommendations
Context Analysis Rising power of the EU and European Parliament - Increasing impact on people ' s lives Falling voter turnout for European Parliamentary elections ( 1979 - 2014 ) - Particularly among younger voters
Context Analysis
Context Analysis Rising power of the EU and European Parliament - Increasing impact on people ' s lives Falling voter turnout for European Parliamentary elections ( 1979 - 2014 ) - Particularly among younger voters Contributing to democratic deficit - Reduced representativeness , legitimacy , and accountability .
Social Media & Elections Social Media : - A significant force in democratic processes - Cost - effective , fast - spreading , far - reaching Risks to elections : European population : - Manipulative advertising - 60 % use Facebook - Disinformation (‘ fake news ’) - 30 % use Instagram - Interference from foreign governments
You&EU: Our Campaign The EU impacts your life # haveasayinhow
YOU&EU: OUR CAMPAIGN
YOU&EU: OUR CAMPAIGN
EUR3 . 599 , 50 EXPENSES 389 . 477 PEOPLE REACHED Campaign EUR0 , 01 COST PER Results: REACH 22 BLOG POSTS 5 VIDEOS PRODUCED 34 . 663 VIDEO VIEWS
Policy Recommendations
1. VOTING INFORMATION EUROPEAN PARLIAMENT VS. YOU&EU
1. VOTING INFORMATION CHANGE IMPLEMENTER: RECOMMENDATION: Marie - Hélène Boulanger Co - Head of Union Citizenship A . Clear presentation of voter Rights and Free Movement & information on European Chair of Expert Group on Parliament website Electoral Matters B . Cross EU - survey , identifying best CHALLENGE practice Voting information was not widely available or accessible
2. CAMPAIGNERS’ SUMMIT
2. CAMPAIGNERS’ SUMMIT CHANGE IMPLEMENTER: Irena Moozova RECOMMENDATION: Director for Equality and Union Citizenship & Chair of European A . We recommend the Cooperation Network on Commission supports and Elections facilitates a ‘ Campaigners ’ Summit ’ CHALLENGE B . To develop a sustainable network Multiple disjointed efforts but difficulty in collaborating and scaling
3. SOCIAL MEDIA CONTENT
3. SOCIAL MEDIA CONTENT CHANGE IMPLEMENTER: RECOMMENDATION: Dana Manescu Head of Social Media and Visual A . Focus on demystifying the EU Communication Team for the average citizen CHALLENGE B . Tailor content to younger audience , including those below voting age EP use of social media is limited to broad and emotive values rather than concrete , informative messaging
4. REGULATING POLITICAL ADS
4. REGULATING POLITICAL ADS CHANGE IMPLEMENTER: RECOMMENDATION: Paolo Cesarini Head of Media Convergence A . Consultation with media and Social Media CHALLENGE companies & development of clearer guidelines Reliance on self - regulation by B . Mandatory regulations to social media companies has replace voluntary action resulted in policies that inhibit a ‘ digital single market ’ and impede transnational campaigns
Conclusions A . Voting Information B . Campaigners ' Summit C . Social Media Content D . Regulating Political Ads Taken together we argue these initiatives will yield greater accountability , legitimacy and representativeness .
The EU impacts your life # haveasayinhow THANK YOU FOR YOUR ATTENTION. ANY QUESTIONS?
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