The 2017 Sustainability Leaders: Year 20 Mark Lee, SustainAbility Eric Whan, GlobeScan @markpeterlee | @ericwhan 1
Who We Asked 1035 qualified sustainability experts completed the online questionnaire from March 6th to April 26th, 2017. Experience Geography Sectors Respondents have the Experts surveyed span 79 Respondents were drawn from following experience working countries in the following regions: the following sectors: on sustainability issues: 67 % More than 10 years 28 % 40 % 8 % 5 % 26 % 21 % North America Europe Asia Government Service & Academic & Media Research 25 % 3 to 4 years 8 % 5 to 10 years 12 % 8 % 4 % 29 % 12 % 7 % Latin America Africa Oceania Corporate NGO Other 2
Non-State Actors Lead Performance of types of organizations in contributing to sustainable development progress Question: How would you rate the performance of each of the following types of organizations in terms of its contribution to progress on sustainable development since the 1992 Earth Summit in Rio? NGOs 59 9 Excellent (4+5) 48 15 Social entrepreneurs Poor (1+2) 46 15 Independent research/academic organizations Multi-sectoral partnerships 38 18 The United Nations 35 23 Citizen-led mass social change movements 34 24 26 29 City/local governments Private sector 23 37 International financial institutions 17 40 Your own national government 12 60 National governments 9 58 All respondents, 2017 3
Leadership Recognition Is Concentrated Companies leading on integrating sustainable development Question: What specific companies do you think are leaders in integrating sustainability into their business strategy? 7 3 BASF M & S 7 11 3 Tesla GE Interface 3 Nike 23 45 7 Patagonia Unilever Natura 8 6 IKEA Nestlé All Respondents, Unprompted, Total Mentions, 2017 4
Unilever and Patagonia Increase Leads Companies leading on integrating sustainable development Question: What specific companies do you think are leaders in integrating sustainability into their business strategy? 45 Unilever (45) 40 Patagonia (23) 35 Interface (11) 30 IKEA (8) 25 20 M&S (7) 15 Natura (7) 10 Tesla (7) 5 Nestlé (6) 0 All Respondents, Unprompted, Total Mentions, %, 2010 – 2017 5
Performance on Vision and Goals More Important Performance of leading companies on attributes Question: Please rate the performance of [ insert specific company ] on each the following attributes of corporate sustainability leadership. 58 2017 Vision (ability to articulate a focused and inspired direction) 51 2014 41 Goals (ability to define relevant, ambitious targets and motivate achievement) 36 33 Brand (ability to connect and engage) 31 30 Advocacy (ability to lead and mobilize change among others) 29 29 Offer (ability to innovate and demonstrate impact via core business) 29 28 Business Model (ability to innovate and apply new sustainable business models) n/a 26 Transparency (ability to inform and influence stakeholders) 28 23 Alignment (internal teams agree and act together on the importance of sustainability) n/a “Excellent” (5), 2014– 2017 6
Integration Defines Future Leadership Characteristics that will define leading organizations in the next ten years Question: In thinking about the future of sustainability leadership, please describe the characteristics that you think will most define leading organizations a decade from now. 35 Integrated sustainability strategy/vision 23 Innovative/visionary 22 Honesty/transparency/trust 21 Communication/engagement/advocacy Socially responsible / human rights / employee welfare / inclusive 21 Non-profit business models / B corporations / triple bottom line 14 Collaborative/cooperative 13 Results / walk the talk / verifiable targets 13 Leadership / management 12 Carbon-neutral / renewable energy / zero waste 8 Purposeful/tenacious/commitment 8 Environmental consciousness / climate change 7 Ethical/caring/values/empathy 7 All Respondents, Unprompted, Total Mentions, 2017 7
Contact For more information, please contact: GlobeScan Toronto: +1 416 962 0707 San Francisco: +1 415 874 3154 London: +44 20 7253 1450 Cape Town: +27 21 782 5541 Hong Kong: +852 3952 7300 GlobeScan.com Eric Whan Director eric.whan@globescan.com SustainAbility London: +44 20 7269 6900 New York: +1 718 210 3630 San Francisco: +1 510 982 5003 SustainAbility.com Mark Lee Executive Director lee@sustainability.com 8
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