Wyoming Community Foundation Annie E. Casey Foundation Kids Count - - PowerPoint PPT Presentation
Wyoming Community Foundation Annie E. Casey Foundation Kids Count Partner Campaign Summary February 6 February 27, 2019 TV Schedule February 5 February 27, 2019 989 :30 PSA Commercials 8 Wyoming Zones Laramie-Rawlins
Annie E. Casey Foundation Kids Count Partner Campaign Summary February 6 – February 27, 2019
February 5 – February 27, 2019
Source: Nielsen Total Audience Report; Q1 2018. *Live TV = LiveTV + Time-Shifted TV and TV Connected Devices. Time Spent totals based on U.S. Population
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Adults spend nearly
6 hours a day
consuming video across platforms
Audience Data Set Population Size Impressions Needed Investment Politicians Demographics > Occupation > Military & Government > Politician/Legislator/Diplomat 749 20,250 $405 Principals
K-12 Leadership > K-12 Principals
Level-Management > Principal/Dean/Educator 325 10,000 $200 Non-Profits Interest > Politics & Society > Charities & Non- Profits 128 10,000 $200 Pediatricians Lifestyle > Occupation > Pediatricians 51 1,000 $20 Total 41,250 $825
https://www.wynonprofit.org/Member-Directory https://www.wyaap.org/
Wyoming Statewide
Place Impressions Clicks Click Rate View Throughs View Through Rate Cheyenne 5,109 9 0.18% 7 0.14% Rock Springs 4,316 9 0.21% 8 0.19% Cody 1,958 8 0.41% 3 0.15% Casper 5,923 7 0.12% 2 0.03% Sheridan 2,288 7 0.31% 1 0.04% Laramie 1,790 5 0.28% 39 2.18% Evanston 922 4 0.43% 0.00% Gillette 1,840 4 0.22% 5 0.27% Lander 754 4 0.53% 2 0.27% Powell 1,204 4 0.33% 1 0.08% Wheatland 290 4 1.38% 0.00% Buffalo 694 3 0.43% 0.00% Sundance 477 3 0.63% 0.00% Douglas 432 2 0.46% 0.00% Jackson 2,059 2 0.10% 0.00% Kemmerer 215 2 0.93% 0.00% Riverton 1,342 2 0.15% 1 0.07% Thermopolis 554 2 0.36% 0.00% Torrington 1,083 2 0.18% 1 0.09% Afton 339 1 0.30% 0.00% Bedford 61 1 1.64% 0.00% Burlington 87 1 1.15% 0.00% Crowheart 61 1 1.64% 0.00% Dubois 327 1 0.31% 4 1.22% Fort Washakie 24 1 4.17% 0.00% Guernsey 108 1 0.93% 1 0.93% Kaycee 58 1 1.72% 0.00% Moran 102 1 0.98% 0.00% Rawlins 403 1 0.25% 2 0.50% Worland 563 1 0.18% 0.00%
Impressions were served on the following websites which gained clicks:
The full list of websites is more extensive.
Domain Impressions Clicks Click Rate nypost.com 2,457 23 0.94% accuweather.com 7,503 22 0.29% usatoday.com 2,406 13 0.54% forbes.com 905 7 0.77% k2radio.com 8,483 6 0.07% dailymotion.com 110 4 3.64% broncoswire.usatoday.com 133 3 2.26% trib.com 6,438 3 0.05% video.foxnews.com 164 2 1.22% weather.com 632 2 0.32% dictionary.com 247 1 0.40% games.chicagotribune.com 2 1 50.00% laramieboomerang.com 142 1 0.70% m.sfgate.com 649 1 0.15% nydailynews.com 151 1 0.66% sfgate.com 28 1 3.57% tvline.com 3 1 33.33% usnews.com 50 1 2.00% wyomingnews.com 4 1 25.00%