Witness CARES, LLC De Debora rah O. O. Erwin, n, PhD Dee - - PowerPoint PPT Presentation
Witness CARES, LLC De Debora rah O. O. Erwin, n, PhD Dee Johnson, BA Patrick Emmerling, PhD Roswell Park Cancer Institute, Buffalo, NY Outline O Nature of our intervention O What we wanted and needed & Why O Pains and Gains of the
De Debora rah O.
n, PhD Dee Johnson, BA Patrick Emmerling, PhD Roswell Park Cancer Institute, Buffalo, NY
O In Buffalo, CRC incidence is 20% higher &
O In NYS: 835,102 (25% of NYS pop) are
O At least 233,829 Black men & women are
unscreened
O 92%+ of NY has health insurance coverage
O “Gaps in Care” = only about 30% of
*Medicaid/M caid/Medicare dicare patients are screened
HUGE opportunity to increase screening for the medically underserved, but…
O Willingness and intent to be screened O Understanding the process O Myths, fears, stories of others O Time off/prep issues
O Transportation O Appointment/Capacity
O Goal: Understand factors influencing screening
decisions for CRC & to impact these factors at a community level.
O Aim
m 1: 1: Group intervention to influence African Americans’ engagement in CRC screening
O Explo
lorat ratory y Aim m 2: Explore contextual factors that may influence the process of behavior change
O INTENSE!!! 8 Weeks - >20% Effort O 4 days in-person + 20 hours webinars O 52 in-per
O “Get out of the office!” O Market Research/Peer Review on steroids
O Mind-set Transformation …
O National Witness Project (NWP) (501c3)
O Contracts with multiple Insurers & NYS O ONLY for mammogram and Pap- screening O Potential Customers –
O Credibility with NWP & RPCI … O Increasing metrics for Star & HEDIS scores
O Foundation for a commercialization
process…?
O Customers – Health Insurance Companies & Clinical
Practices
O End-users – CRC Screening Non-adherent
Medicaid/medically underserved patients
O Witness CARES, LLC provides comprehensive
services, for lower income patients to optimize colonoscopy (and other CRC screening)
O Based on R01 data and research over 30 yrs O HighTech/Big Gap: Predicting CRC screening in this
low screening population
O NEED to prove we can put this all together and
O Incorporated in NYS October 2016 (LLC) O Tax ID # & Bank Account O Articles of Organization & Agreement O NYS Minority/Women Business Enterprise O Health Insurance “early adopter” partner O Primary Care Clinic “early adopter” partner O MWEE (Minority/Women Entrepreneurial Enterprise)
O Fledgling website (underconstruction), draft logo O RPCI Tech Transfer Board Application for pilot funds O STTR Phase I to prove feasibility (Jan 2018)
O Commercialization can be learned O You get out what you put in O Don’t be afraid to pivot; Pivot or fail O Have to look through new O Opens up a whole new
O Cynthia Vinson, April Oh, Ed Pendleton,
O Our colleagues in training O NCI/NIH R01 CA171935 O Dee Johnson & Patrick Emmerling O All of the individuals willing to talk to us and
WitnessCARESLLC.com