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With Kathryn Binkley Please Introduce Yourself Say hello and tell - PowerPoint PPT Presentation

With Kathryn Binkley Please Introduce Yourself Say hello and tell us where youre watching from! Stay Until The End Housekeeping No Magic Bullets. You must provide value Coaching Giveaway Winner Announced FREE gift for


  1. With Kathryn Binkley

  2. Please Introduce Yourself Say hello and tell us where you’re watching from!

  3. Stay Until The End

  4. Housekeeping No “Magic Bullets.” You must provide value • Coaching Giveaway Winner Announced • FREE gift for all attendees after the masterclass is over • This will change the way you look at your business and • your clients Be present, switch off distractions and enjoy •

  5. Would you like to … have a full roster of clients whom you love to work with and love to work with you?

  6. Would you like to … have dream clients knocking on your door?

  7. Would you like to … be doing work you love while making a great income and impact?

  8. Do you … doubt yourself and fear failure, holding yourself back?

  9. Does not knowing who … who your dream client is and how to create packages that actually sell keep you up at night?

  10. Do you have … Loads of incredible business ideas, but you don’t know what to focus on first to move forward?

  11. Do you wish … You knew the EXACT steps to build a business and life that lights you up?

  12. I ’ m Kathryn Business & Marketing Coach Founder of Alyght

  13. Say yes to your dreams!

  14. Know Your Dream Clients

  15. Know Your Dream Clients Reach them where they are • Tailor your messaging to them • Market more effectively and cost-efficiently, delivering • higher ROI Increase your sense of purpose and happiness •

  16. Design Dream Services

  17. Design Dream Services Talk to your dream clients • Become their solution • Divide into packages that fit their journey • Stack your services to create a clear pathway • Don’t get caught up in how you structure • Name your services to reflect the benefits • Highlight what makes you different • Set your pricing •

  18. Understand the Buyer ’ s Journey

  19. Understand the Buyer ’ s Journey Awareness Decision Consideration

  20. Align Marketing to Buyer ’ s Journey

  21. Align Marketing to Buyer ’ s Journey Provide Value at Every Stage • Understand the types of content needed at each stage •

  22. Align Marketing to Buyer ’ s Journey Awareness Decision Consideration Identify Problem Research Solution Validate & Decide Education Blogs Testimonials • • • Blogs Podcasts Case Studies • • • Infographics Whitepapers Webinars • • • Videos Comparisons Trials • • • Podcasts Free Courses Literature • • • eBooks Videos Demos • • • Opt-Ins/Lead Magnets Expert Advice/Guides • •

  23. Align Marketing to Buyer ’ s Journey Awareness Decision Consideration Troubleshoot Solution Pros and Cons • • • Resolve Service Review • • • Optimize Provider ROI • • • Prevent Tool Benchmarks • • • Upgrade Strategies Results • • • Improve Comparisons Testing/Trial • • •

  24. Create a Multi-Channel Plan

  25. Create a Multi-Channel Plan Create a Channel Plan •

  26. Create a Multi-Channel Plan Create a Channel Plan • Create Your Content • Get Visible & Distribute your Content Across All Channels • Build Your List • Automate Using a Sales Funnel •

  27. How does it sound to … Know Your Dream Clients Design Dream Services Understand the Buyer’s Journey Align Marketing to Buyer’s Journey Create a Multi-Channel Plan

  28. How would it feel to … have dream clients knocking on your door?

  29. How would it feel to … be doing work you love while making a great income and impact?

  30. How would it feel to … Have a business and life that lights you up?

  31. What is Your Vision for Business & Life?

  32. It ’ s time to accelerate your business success!

  33. Introducing … The Business Catalyst Program

  34. What ’ s Covered Defining Your Goals • Clarifying Your Target Audience • Getting Clear on Your Branding • Creating High-Value Offers • Building a Sales Funnel • Creating Compelling Content • Boosting Your Visibility & Traffic •

  35. What ’ s Included? Clarity Inducing Welcome Packet > $47 • Strategic Planning & Consulting > $7,500 • Four 1:1 Private Coaching Sessions > $2,500 • Unlimited Email Support Between Sessions > $497 • Extra 1:1 Session: $510 if Business Strategy • Session Booked (Not Held) within 24 hours $10,594

  36. If all this program did was … help you get a strategic plan in place to start attracting clients would it be worth it?

  37. Business Catalyst Program Clarity Inducing Welcome Packet > $47 • Strategic Planning & Consulting > $7,500 • Four 1:1 Private Coaching Sessions > $2,500 • Unlimited Email Support Between Sessions > $497 • Extra 1:1 Session: $510 if Business Strategy Call • Booked (Not Held) within 24 hours $1,997 or 2 payments of $999

  38. Book Your Business Strategy Session Today! www.Alyght.com/coaching-application

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