Winning the German Market Initial Ideas - Christian Sommerhoff (Imbju), October 2019
Top 10 e-Commerce Sites in Germany 2019 Key Players Estimated monthly traffic Comments 1 Amazon Germany 434.5 Mio The uncontested global leader 2 eBay Germany 221 Mio The Pioneer of eCommerce 3 Otto 40.3 Mio Expanded to more than 20 countries in Europe, Asia, and America 4 Media Markt 21.8 Mio. The world’s second-largest chain of consumer electronics 5 Lidl 21.5 Mio. Lidl now operates more than 10,000 stores in almost every European country and in the US 6 Thoman 19.6 Mio. Specialized in the retail of musical instruments, studio, lighting, and pro-audio equipment 7 Zalando 14.3 Mio Fashion, shoes, beauty items, accessories, and sports items 8 Saturn 13 Mio. Owned with MediaMarkt (see #4) by the retail trade company MediaMarktSaturn Retail Group 9 Tschibo 10 Mio. Weekly-changing products including clothing, household items, and electronics 10 Obi 9.5 Mio. Multinational retailing company specialized in home improvement supplies Projected 2019 retail ecommerce sales by eMarketer: € 69 billion = 7.8 % YoY Christian Sommerhoff, October 2019 Source: click here
Inroads into the German market The Strategic Vision areas of focus, service offers & value proposition Christian Sommerhoff, October 2019
Become Germany’s most trusted partner for profitable 3P eCommerce consultancy & sales
Inroads into the German market – Our Service Offers - Optimization of - Consultancy & - Internal interviews with - Strategy definition partner listings Mentoring marketing stakeholders - Marketing mix - Traffic generation - Restructuring of - Marketing effectiveness processes & teams review - Budgeting - Increased product page conversion - Training on market - Content creation - Benchmarking against industry - Amazon logistic - Interim management - Campaign execution = Sales boost! - Campaign execution Analysis Digital Marketing Change Management 3P Marketplace
The Market Opportunity Two out of three retailers in Germany still don’t sell their products online … Many medium-sized retailers are still struggling with the challenges of digitization. Source: click here
… some are scared, some opportunistic …
Our Value Proposition – We Build Opportunity! We offer global expertise for a global marketplace. Fact-based, fast & fruitful. Local & localized. Assess – Create – Deliver. Source: click here
Inroads into the German market Potential Clients who, where & how Christian Sommerhoff, October 2019
Overview – Forecast of eCommerce Spent by Category in Germany FASHION ELECTRONICS & FOOD & FURNITURE & & BEAUTY PHYSICAL MEDIA PERSONAL CARE APPLIANCES USD 19,33 Billion USD 22,08 Billion USD 4,322 Billion USD 10,79 Billion TOYS, DIY TRAVEL (INCLUDING DIGITAL VIDEO & HOBBIES ACCOMMODATION) MUSIC GAMES USD 11,4 Billion USD 13,83 Billion USD 34,19 Billion USD 762 Million - Christian Sommerhoff, October 2019 Source: Statista Digital Market Outlook
#1 Win Apparel & Beauty Brands German Market: 500+ Labels | eCommerce TAM: $19 billion
Overview of German Fashion Labels 0039 Italy Alife & Kickin Annette Koelling Baldessarini Bloom Camouflage Couture 111 days Allude Anntian Barbara Lohmann blush Camouflage Deluxe 30 paar haende Alma & Lovis Antonia Goy Barbara Schwarzer blushless Campus 360° Almsach Antonia Zander Barbour Blutsgeschwister Carat Design Jeans 81 Hours Ambiente Anuschka Hoevener Barre Noire Bo van Melskens Carhartt a cuckoo moment Ame Soeur Apriori BAVARIAN BOHEME Boessert/Schorn Carlo Colucci A kind of guise American Chief Arabesque BEKA&BELL Bogner caro e A.D.Deertz Amor & Psyche areyoumisfit bellybutton Boss C´est tout abro Ana Alcazar armedangels Belmondo brand9 Cecil Abury AND.ANT arrondissement Aq1 Bergner Schmidt Brax Chabali Achtland Andrea Klüsener artischocki Betty Barclay briseis CHAFOR adddress andrea schelling aschön Bianca Buffalo Chaya Couture Adelheid Andy Wolf Aspique Biba bugatti Chiemsee Adenauer&Co Anett Röstel asuyeta Bio Shirt Company Buntspecht Cinque adidas Anina W. Atelier Goldner Schnitt Birkenstock Burkhardt/Möllmann Clarissa Labin adidas by Stella McCartney anja bruhn Attitude Birkis Burlington Claudia Schiffer Aehrenkranz Anja Gockel London Augustin Teboul Birthday Suits Butterflysoulfire Claudia Skoda Aigner Anne Gericke AvantgardeGreen Blacky Dress byMi Clemens en August AIKYOU Anne Gorke Ayzit Bostan Blaenk C.neeon Closed Alife & Famous Annette Görtz B&B for Charity blame Cambio Coco Lores Christian Sommerhoff, October 2019 Source: click here
#2 Win Premium Tech Gadgets eCommerce TAM of German Market: $22 billion
Overview of German Audio Brands Abacus Avantgarde Cessaro Fohhn Intonation Lyravox Acapella AVM Audio Consequence Fonel Jawil Magnat Accustic Arts Backes & Müller Cygnus Förster Kawero MalValve Accuton Bastanis DeToma Thomas Förster Audio Kindermann Manger Thiel & Partner GmbH Bauer Dillenhöfer Gauder Klangbau Marker Audio ADAM Behringer Dillenhöfer Sound Systems Geithain Klangfluss Martion AER Betonart Dr. Feickert Georg Neumann Klangmeister MBL Amazon Audio Beyerdynamik Dual German Maestro Klara Geist Merovinger AMI Block Audio Duevel German Physics Kling & Freitag MFE Ascendo Blue Planet Acoustic Dynamikks Glockenklang KME MHW Astell & Kern Blumenhofer Ehmann & Partner Göbel KS digital Michael Weidlich Audio Audimax BMC Audio Einstein Hans Deutsch Landmesser Micro Precision Audio Exklusiv Brocksieper Elac Helac Lansche Monitor dB Audio Physic Burmester EMT High End Lautsprecher Manufaktur Mundus Audio Valve Cantano Epic Audio Hornfabrik Eder Lehmannaudio Nubert Audiophil CNC Gronemann Eternal Arts Ikon Leovox Odeon Audioplan Canton Eton InAkustik Liane Ologe Audiotec Fischer Carbon Stone Expolinear Individ Linnenberg Open Air Speaker Auditorium 23 Cayin Färber Acoustics Inklang Loewe Orbid Audium Ceratec Fischer & Fischer Phonar Intonation Lua Christian Sommerhoff, October 2019 Source: click here
#3 Win Home Appliances German eCommerce TAM: $11 billion
Inroads into the German market The Greater Business Support leveraging know-how & best practices Christian Sommerhoff, October 2019
Team Spirit! Internal resources until local team is in place • best practice sharing • high responsiveness •
Sell more in parallel to your current channels while improving brand perception, end-user experience & loyalty
Thank You! Images used under license from Shutterstock.com or Christian Sommerhoff Imbju Christian Sommerhoff Office: +49 8041 4408177 Mobile:+49 160 1 226 226 Skype: christian.sommerhoff christian.sommerhoff@imbju.com www.imbju.com
Recommend
More recommend
